Business

Young innovative entrepreneur grows real estate call center in 12 folds using social media

Published

5 years ago

June 23, 2020

Creative real estate solutions provider, Ryan Dossey, grows his startup, Call Porter, from 100k a year to 100k a month using Facebook ads

Ryan Dossey has always demonstrated his passion and dedication to disrupt the status quo, particularly in his chosen field, real estate market, carving a niche for himself with the use of digital solutions. One of his businesses that have taken the real estate market by storm is Call Porter. Since he founded the company, Call Porter has grown exponentially, meeting the diverse needs of clients.

The real estate market remains one of the most lucrative industries worldwide. The huge growth potentials of the market have led to the continued influx of investors, agents, and other kinds of players as they look to take their share of the market. The arrival of more players into the industry would ordinarily mean more solutions and more efficiency in the sector. However, this does not seem to be the case with many companies often delivering similar solutions to their clients. This is where the likes of Ryan and his formidable team at Call Porter have been able to carve a niche for themselves in the industry.

Call Porter was founded as a call center to take calls for only real estate professionals. The company aims to help agents and investors achieve more by taking some of the important works off their shoulders and ensure that they focus on other essential aspects of their business. The company screens for motivation, equity, condition, and books appointments for clients with prospects on the initial call while simultaneously logging the lead in the clients CRM.

Call Porter has grown tremendously since it was founded, with increasing popularity with investors and agents. The company currently takes an average of more than 10,000 calls a month with their US-based staff.

Much of the company’s success can be attributed to Ryan and his dedicated staff, which he has carefully assembled to ensure that everyone has the mission and vision of the company at heart. Ryan has also shown the importance of effective advertising and marketing with the figures recorded by Call Porter, growing the company’s revenue from 100k a year to 100k monthly, leveraging the power of social media and Facebook ads to be precise.

Ryan Dossey has demonstrated the power of the internet in the 21st century, especially as a tool for marketing with his achievements at Call Porter clearly substantiating the claim.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.