Business
Young Entrepreneur Tino Hernandez Takes the Business World by Storm with Innovative Ideas and Bold Strategies

Tino is a successful entrepreneur from Phoenix, Arizona with a unique background. After serving in the United States Army and completing multiple tours in Iraq and Afghanistan, Tino returned to Phoenix and enrolled in college. However, instead of immediately starting his studies, Tino decided to take a chance and apply for the first job he saw listed on Craigslist. That job ended up being in sales at a local Kia dealership.
At first, Tino struggled in his new role and even considered quitting. But with the help of some supportive managers and a willingness to learn, Tino quickly improved and began to excel in sales. Over the years, Tino has become a highly skilled salesman and has even trained over 500 other salespeople. In 2014, Tino took a chance on the emerging cryptocurrency market by investing in bitcoin, and that risky move paid off in a big way when he traded the bitcoin for an alternative coin that had a 7000% return on investment.
With his expertise in sales and business, Tino went on to create his own cryptocurrency called EUNO, which has become a leading force in the fintech industry. In addition to his work with EUNO, Tino has also provided sales and marketing consulting to businesses around the United States and has helped many entrepreneurs grow their companies. Tino offers a range of services, including e-commerce automation, social media growth and marketing tactics, coaching programs, and event planning and execution.
Overall, Tino’s journey in sales has been life-changing and he is eager to help others achieve similar success. If you’re looking to take your business to the next level or add another stream of income, Tino is the person to turn to. His determination, negotiation skills, and business acumen make him a valuable ally and mentor in the world of sales and entrepreneurship.
Business
Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Byline: Jennyfer Ann Valencia
The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.
Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.
The Role of PR in Startup Funding
A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.
PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.
India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.
Establishing Credibility Through Media Placements
Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.
Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.
Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”
PR for Growth and Global Expansion
Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.
As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.
A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“
Ethical Considerations and Future Trends
Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.
Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.
Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.
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