Business

xNARA is Dominating Personalized Health and Wellness — and They’re Just Getting Started

Published

2 years ago

July 7, 2023

In the world of health and wellness, it’s sometimes a challenge to know exactly who you can trust. After all, you’re looking for ways to improve your overall wellbeing, and with so much information out there promising quick and effective fixes to your concerns, it can be extremely difficult for you to know what will really work for you.

That’s where xNARA comes in, a rapidly-growing business that has been able to set itself apart from the competition and turn the supplement industry on its head with its groundbreaking new product, “Complements.” This program is able to tailor supplements to the individual, providing each customer with personalized, scientifically-backed care that will address their specific health and wellness needs and help them achieve their goals.

Personalized health and wellness

The team of experts at xNARA recognizes that a one-size-fits-all approach to supplements simply does not work because every person is different. In fact, according to xNARA’s Chief R&D Officer, Dr. Rafi Ahmad, taking non-personalized supplements can be detrimental to your body and potentially cause vitamin toxicity.

To avoid this, xNARA uses a combination of data from a DNA assessment, gut profile test, and nutrition quiz to evaluate your lifestyle and genetic factors and determine what you as an individual truly need to achieve your health goals. The formulas xNARA use are the result of thousands of hours of research conducted in collaboration with scientists from institutions such as Harvard and Johns Hopkins, and result in custom designs drawn from 125 potential ingredients.

With xNARA, customers are assured not only the results they wish to see, but also convenience and affordability. Instead of hunting around for different supplements to aid each separate health concern, xNARA streamlines both cost and efficiency by providing you with everything you need in daily powder sachets that are easy to dissolve into water and incorporate into your daily routine.

Commitment to excellence has propelled xNARA’s growth

The dedication to and promotion of personalized health and wellness xNARA has exemplified has helped catapult the company to the top of the supplement industry. Customers have flocked to the business, and xNARA has quickly developed a loyal fan base and received numerous rave reviews.

In a recent survey, xNARA found that 98% of people who had tried Complements preferred them to other supplements they had used in the past. People are thrilled to have finally found supplements that produce the promised results.

Despite its already impressive growth and market domination, xNARA shows no signs of slowing down. Since its commercial launch in 2020, the business has already expanded to include three office locations in Singapore, Dubai, and Austin. The company continues to dedicate efforts to research and development, ensuring it will stay on the cutting edge of technology and science.

The team at xNARA is on a mission to empower individuals to take control of their own well-being and embrace the new possibilities available to them through personalized health and wellness. With their business now booming, and over 85% of customers reporting differences in more than one area of health, this personalized approach is proven to show tangible results.

As xNARA continues to grow and push the boundaries of the health and wellness space, they hope to be pioneers, encouraging the rest of the world to recognize the undeniable benefits of personalized care.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

2 days ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.