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With More Competitors, Food Delivery in Japan Encounters a Prominent Market

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In June, the biggest food delivery platform in the United States, DoorDash announced to enter Japan market, representing the first step for the company to provide services in Asian market and its third outside its home country, after Australia and Canada.

The move into Japan would allow it to tap into “one of the most restaurant-dense countries in the world,”DoorDash choose its special strategy, to start from Sendai, a city northeast of Tokyo, to order from hundreds of local restaurants and international chains including KFC, Pizza Hut and Gusto.

The Japanese restaurants culture means people tend to eat in the restaurant after their work as a social method, not to order online. However, by the influence of pandemic and the change of social structure, food delivery companies see an opportunity in the growing population of retirees and dual-income families.

At present, Japan market has some mature food delivery companies. Uber Eats launched in the country in 2016, followed in 2020 by Delivery Hero and China’s Didi Chuxing. Tokyo-headquartered Demae-can has partnered with almost 60,000 merchants and has 5.82m active users. It also offers a wider range of services, such as mail order and dry cleaning.

There is also a special food delivery company HungryPanda. Entered in 2021, HungryPanda is a food delivery company, specifically targeted overseas Chinese, to provide authentic Chinese food and grocery delivery service. The company is also the only company to offer Chinese interface. Now the company operates in Tokyo and Osaka.

As the huge potential market in Japan, companies is seeking for their specialties to attract more customers. With the more and more entrants, the competition will be fierce and the market will keep growing.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Lifestyle

Kristien Surya Jewelry: A New Standard in Affordable Luxury Jewelry

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Photo credit: Kristien Surya Jewelry

Byline: Sarah Kingston-Powell

Kristien Surya Jewelry combines cultural heritage with contemporary design from its Newport Beach headquarters. Launched in November 2023, the brand draws from Western, Indian, Chinese, and Islamic design elements. The signature pieces include the Hamsa hands collection with natural gemstones and the organically shaped Sunyata series, both crafted in sterling silver, solid 14K, and 18K gold.

“Each piece tells a story of cultural connection through carefully selected materials and meaningful symbolism,” says founder Kristien, who bootstrapped the company as its sole angel investor.

Social Impact Through Accessible Pricing

Despite its recent launch, the brand experienced significant early success, reflecting strong consumer interest. With global shipping and plans to expand its reach, Kristien Surya Jewelry is poised to attract an international audience that values culturally meaningful and socially responsible luxury.

While fine jewelry typically commands premium prices, Kristien Surya offers installment payment options and competitive pricing without compromising materials or craftsmanship.

A portion of sales supports the National Pediatric Cancer Association’s Sunshine Project, which develops non-toxic cancer treatments for children. Proceeds also help fund education and fair wage initiatives for women and children facing economic hardships.

Sustainability and Customization Focus

The brand’s ECO-LOVE Program incorporates lab-grown gems alongside natural stones, addressing growing consumer interest in sustainable luxury goods. Market research from McKinsey indicates that 73% of millennials are willing to spend more on sustainable brands.

“We select natural gemstones and crystals not just for aesthetics, but for their unique properties that promote emotional and spiritual well-being,” Sun explains. Customers can personalize their amulets by choosing specific gemstones, creating individual meaning for each piece.

Market Strategy and Growth

Currently serving North America through its e-commerce platform, Kristien Surya plans to expand to additional online marketplaces. “Our goal is more than about selling jewelry—we’re building a brand that celebrates diverse cultural heritage while making fine jewelry accessible to more people,” says Kristien. The company maintains a strong social media presence on Instagram and Facebook to engage with customers and showcase its cultural influences.

Kristien Surya Jewelry sets itself apart with its focus on cultural inspiration, sustainability, and social impact. Leveraging digital platforms like Instagram and Facebook, the brand aims to foster a vibrant online community. Special promotions, such as Blind Box Gifts for early followers, enhance its engagement strategy.

Design Philosophy and Production

Each collection draws inspiration from specific cultural elements: Western philosophical traditions, Indian spirituality, Chinese harmony concepts, and Islamic artistic patterns. The manufacturing process combines traditional craftsmanship with modern production techniques to maintain quality while achieving competitive pricing.

The Hamsa hands collection features double gemstone settings—an innovation within its price category. Production standards match luxury specifications: all pieces undergo multiple quality control checks and come with authentication certificates.

Future Developments

Kristien Surya plans to introduce new collections quarterly while maintaining its core design philosophy. The company’s near-term objectives include expanding its online presence and developing additional customization options for customers.

The brand recently began developing partnerships with retail locations in major U.S. cities, though specific details remain private. Current data suggests strong market potential for culturally-inspired fine jewelry at accessible price points, particularly among millennial and Gen Z consumers who prioritize meaning and value in their purchases.

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