Lifestyle

What makes Entrepreneur Fito Salume the go-to turnaround specialist

Published

4 years ago

December 12, 2020

Starting a business is no cakewalk, especially if you are doing it from the scratch. A lot of time, energy, and money are invested in undertaking a new business. Understanding the market is the key to providing a product to the customer. In times like these, it is always a good idea to have a mentor who can guide you. Of course, you can always learn while on the job since experience is the best teacher, but learning from an established businessman like Fito Salume, who has over 50 companies, is a much better way to launch your career.

“The ability to think on your feet, make quick decisions, and finding instant solutions is indispensable for building and managing businesses. When you manage one company well, you can manage them all,” says Fito. He adds that he loves what he does, seeing it as a way to create a workplace that highlights the importance of one’s culture and respects others. “Motivation is crucial in any scenario, more so at a workplace. If you teach people to strive towards their potential at any cost, you are teaching them to be better than what they are at present,” said Fito. The trick, according to Fito, is in looking at the bigger picture and thinking long-term. Work slowly to build your experience and your company, thus ensuring that you can remove failure from the equation.

Fito is well-known in his tribe as the “business-builder.” He has a proven record of accomplishment of purchasing and heading staggering business and then turning them around into money-making endeavors. He purchased a 50% control in Spartan Chemical, Colombia about 3 years ago when the company was not doing as well. Since then, the company has seen an increase of more than 20% in sales and has become one of the largest companies for sanitizing chemicals. Fito has had similar success with companies like Limpius Ecotech, Mister Donut, and others.

It is more than just running a business for Fito, who has already overseen the running of several dozen companies. As a dedicated family man with six children, he has made it his mission to help the amateurs. Fito promotes the charities he has founded that help low-income families to get back on their feet.

http://www.netnewsledger.com/2020/10/26/an-exclusive-interview-with-serial-entrepreneur-fito-salume/

https://finance.yahoo.com/news/conversation-fito-salume-talks-entrepreneurship-192357250.html

Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

Published

3 days ago

April 15, 2025

Michelle Langton

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.

Choose a Personalized Item

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.