Business

What is the Value of Online Marketing? Jonas Muthoni Shares his Thoughts

Published

2 years ago

January 18, 2023

There is something really wrong with online marketing, even in 2023, business owners are asking whether it is worth it. We live in a time, which has witnessed one of the darkest times in history in the shape of a pandemic. It is important that we realize and understand the importance of online marketing in today’s world. Traditional marketing techniques do not have the same impact on the success of a business as social media marketing does.

Business owners need to recognize that traditional marketing strategies that were very effective before the COVID-19 took over would not be as effective today, as they were in the pre-pandemic era. It is imperative for businesses to transform with the times so that they will be able to compete effectively in the future, otherwise they will be left far behind by their competitors.

Investing your time, effort, and money into the right online marketing strategy will work wonders for your business in the long run and get you the results you are looking for.

In today’s day and age, it is imperative for marketers to determine which type of digital marketing strategy is most effective.

As the digital marketing expert Jonas Muthoni states, Search Engine Optimization (SEO) is what you need to look at. Numerous online marketing techniques are being used across the industry, but the power of SEO is unparalleled.

The topic of SEO played a critical role in marketing today as Jonas discussed when speaking with New to the Street about their business. The ability to drive organic traffic to a website is undoubtedly one of the most effective ways of bringing organic traffic to a website through online marketing. It is clear that high visibility over Google SERPs is the most innovative way to boost your business, as the majority of the world’s population that has access to the internet uses Google to make search queries, making high visibility over Google SERPs the most effective way to boost your business.

It is more common today for consumers to connect with businesses that appear organically on Google’s search engine results pages. This is a relationship built on trust and reliability. A core service to consider is SEO, Jonas said in the same interview with New to the Street. Using SEO as a way to drive organic traffic to your website is one way to build authority within the search engines. Your business will be found by anyone who searches for you organically on Google.”

As a result of a high ranking in the SERPs, authenticity and market leadership become more evident.

There is only one drawback of SEO, which is the fact that it takes a long time to generate results. As a result, it helps businesses in the long run, as long as marketers are patient throughout the entire process. According to Jonas, it is also a good idea to combine SEO efforts with public relations campaigns and paid marketing efforts as well.

During the pandemic, his holistic approach, including SEO as well as paid marketing, generated impressive results for businesses. Another element of his strategy was the diversification of customers and verticals. He stated, “These tactics can help companies avoid potential pitfalls associated with relying too heavily on a single industry that is more likely to be affected during economic downturns.”

Coming back to our questions, is online marketing worth it?

Of course, it is. By following in the footsteps of online marketing experts such as the founder and CEO of Deviate, Jonas Muthoni, you can easily develop a timeless online marketing strategy that will help your business stay relevant regardless of what goes around.

Business

Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate

Published

5 days ago

December 16, 2024

Matthew Wiles

Photo credit: Private Listings by Harold X. Clarke.

Byline: Andi Stark

Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.

Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.

The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.

Challenging the Industry Norms

Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.

Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.

This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.

Adapting to Changing Client Demands

While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.

To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”

The Human Element in Real Estate Transactions

Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.

The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.

Future Directions for Private Listings by Harold X. Clarke

As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.

Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.

Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.