Tech

What is CRM? How is Salesforce related to CRM? Salesforce Certifications

Published

3 years ago

August 18, 2021

What is CRM?

Customer Relationship Management, or CRM, is a platform that can be used by anyone to help improve their interactions with their customers. The modern concept first came into being in the 1980s as businesses started using databases to track customer interactions. However, it can trace its origins to the paper files and records that were maintained by anyone to ensure a personal touch to interactions.

Today’s CRM services are usually hosted on cloud technology, allowing everyone in the company, whatever their jobs and wherever they are, to log in to access and add to records. A modern CRM can manage every aspect of the customer journey, from acquisition and marketing, through to sales, support and beyond.

A well-implemented CRM can improve a company’s bottom-line, helping them to increase sales, but also the customer experience, in turn boosting customer retention.

What is Salesforce?

Salesforce is the world’s leading CRM platform. Used by over 150,000 companies, it is highly scalable, and can grow with a business, even if they become global corporations. A cloud-based CRM, it offers a suite of connected apps, covering marketing, sales, commerce, and customer service.

It also takes advantage of the rich data collected to offer analytics that can be used to boost sales, follow-up with customers and to develop and improve products and services.

It is also one of the most adaptable CRM platforms available. Its Lightning platform makes it easy to create custom applications. And it offers seamless integration with hundreds of other services, and thousands of third-party apps.

Salesforce Certifications?

Like any software or service, it takes a bit of knowledge to get the most of any CRM, even those as well-designed as Salesforce. Anyone looking for jobs working on Salesforce can expect interview questions about certifications.

But training on Salesforce is not just a great way to get ahead in a career, it’s a great way for a business to get ahead as well, ensuring they are getting all they can from their CRM.

Through Salesforce’s Trailhead Academy, there are over forty Salesforce Certifications available, taking users from absolute beginners to Salesforce wizards. These certificates cover every aspect of Salesforce, through five roles: administrator, marketer, architect, developer, and consultant.

Admin certifications will ensure holders can manage their system, helping everyone else get the most out of it. While marketer certification holders can learn how to create unique, targeted campaigns to win customers and sales.

Architect certification training teaches how to design processes to solve problems, while designer certificated staff can amend the UI to make Salesforce as user-friendly and intuitive as possible. And for real power-users, developer certification will prove they have the know-how to extend Salesforce with its Lightning Platform.

Finally, Salesforce offers certification for consultants, showing they can be trusted to who with clients, understand their needs and develop the solutions to address them. Get professional Salesforce certification through practical based training under the guidance of experienced tutors. These Salesforce interview questions will help you further practice.

If you want to get the most out of Salesforce, and see that impact on your bottom line, then getting Salesforce certification is one of the best investments you can make.

Tech

Clarity in Complexity: Dr. Dave Chatterjee’s Gift for Cyber Communication

Published

2 weeks ago

December 9, 2024

Michelle Langton

Photo courtesy of Dr. Dave Chatterjee

By Mj Toledo

A sea of confusing technical terms and threats surround people today. Many feel lost, unsure of how to protect themselves online. A distinguished cybersecurity and technology expert, Dr. Dave Chatterjee is teaching people how. He has practiced information technology management since 2001. In this field, which often bewilders outsiders, he combines academic knowledge with practical insights.

About Dr. Dave Chatterjee

The tech figure authored “Cybersecurity Readiness: A Holistic and High-Performance Approach,” which Sage published and readers praise for its thorough and accessible take on cybersecurity preparation.

Additionally, respected publications like USA Today, The Wall Street Journal, and the Massachusetts Institute of Technology (MIT) Sloan Management Review have recognized his work.

“Communicating complex cybersecurity concepts clearly and effectively is essential,” Dr. Dave Chatterjee explains. “I aim to connect technical know-how with practical understanding, making sure important cybersecurity messages reach and impact all stakeholders, from executives to information technology (IT) staff.”

Dr. Dave Chatterjee has received numerous accolades throughout his career. These include the Outstanding Executive Master of Business Administration Professor of the Year award. He has also been named a University of Georgia (UGA) Outstanding Teaching Faculty Honoree.

Before the pandemic, Dr. Dave Chatterjee launched his Technology Roundtable. It features distinguished business leaders, award-winning chief information officers, and other renowned thought leaders. The roundtable covered topics such as blockchain, artificial intelligence, data quality, and cybersecurity.

Aside from his professional pursuits, he is also passionate about youth development. He also engages in science, technology, engineering and mathematics (STEM) initiatives, offering professional development workshops to K-12 students on topics ranging from making the most of collegiate experiences to safe and responsible use of technology. He also provides summer research opportunities for outstanding high school students, mentoring the next generation of cybersecurity professionals.

Decoding Cybersecurity for All

Dr. Dave Chatterjee believes effective cybersecurity involves people as much as technology. He stresses creating an organization’s security-aware culture, starting with clear, straightforward communication.

“Cybersecurity affects every part of an organization,” Dr. Dave Chatterjee states. “We create a shared sense of responsibility and preparedness by explaining complex ideas in relatable ways.”

This philosophy is evident in his roles, including his position as an adjunct associate professor at Duke University and his past work as a professor at The University of Georgia’s Terry College of Business. His skill in explaining technical concepts has made him a popular speaker and advisor across many industries.

The Power of Clear Communication in Cybersecurity

Clear communication in cybersecurity is non-negotiable. As cyber threats become more complex, explaining security concepts clearly and concisely helps organizations better protect themselves.

“Clear communication forms the foundation of a strong cybersecurity strategy,” Dr. Dave Chatterjee emphasizes. “It allows cybersecurity professionals to work with other departments, identify and reduce potential risks, respond well to incidents, and follow regulations and standards.”

This matters especially now, as cybersecurity has become a top priority for company boards. With experts expecting global cybercrime costs to reach $10.5 trillion by 2025, clear explanations of cyber risks and protection strategies help leaders make informed decisions.

Bridging Technology and Human Understanding

Dr. Dave Chatterjee does more than explain technical ideas. He promotes a better grasp of how people factor into cybersecurity, knowing that even the best security systems can fail due to human error or lack of awareness.

His Cybersecurity Readiness Podcast Series has over 70 episodes and listeners in 105 countries. It offers thought-provoking, jargon-free discussions on improving cybersecurity. These discussions cover strategies for individuals, organizations, and nations. This effort shows his advocacy for making cybersecurity knowledge available worldwide.

“The podcast series creates a community where experts, leaders, and practitioners discuss cybersecurity challenges and opportunities,” he notes. “These conversations help build a more informed and resilient digital ecosystem.”

Making Cybersecurity Less Intimidating

With new technologies like artificial intelligence and quantum computing bringing new challenges and possibilities to cybersecurity, concise communication becomes even more critical.

The tech professional continues to adapt his work in this area. A recent USA Today article, “Dave Chatterjee Drops the Cybersecurity Jargon, Encouraging Proactiveness Rather than Reactiveness,” highlights his ongoing effort to make cybersecurity accessible and actionable for everyone.

“The future of cybersecurity depends on our ability to communicate well across all levels of society,” he concludes. “Promoting a shared understanding of cyber risks and best practices creates a more resilient digital world for everyone.”

The battle for digital security requires more than just advanced technology. It demands clear communication. Dr. Dave Chatterjee’s talent for translating cybersecurity concepts into accessible language turns technical knowledge into practical action.

Undeniably, Dr. Dave Chatterjee’s gift for clarity will remain invaluable, helping create a more secure digital future for everyone.