Business
What Holds People Back in Their Tech Careers That They Are Not Thinking About

If you want to advance in your technology career, it makes sense to grow your technology skills. Achieving a new certification, attending a bootcamp, or earning an advanced degree are all steps that tech professionals take as they seek to move ahead in their careers. However, focusing on tech skills alone will not be enough for many tech professions.
“I have a warning to cloud engineers, software engineers, network engineers, and all hands-on technology professionals,” says Michael Gibbs, CEO of Go Cloud Careers. “If you limit your learning to tech skills, you will have a more difficult time succeeding in today’s modern world. Even worse, you run the risk of being replaced or outsourced within the next five years.”
Michael has over two decades of experience training students for high-paying positions in the field of networking and cloud computing. The unique programs offered through Go Cloud Careers provide students with unparalleled technical competency as well as proficiency in the soft skills needed to succeed as elite technology professionals. Go Cloud’s training gives its students an exceptionally high success rate at securing six-figure jobs.
“The good news is that there are things that any tech professional can do to increase their income, get promoted, and thrive in their career,” Michael says. “The key is focusing on the skills that will never become obsolete.”
Developments that are transforming the tech world
To thrive in today’s tech space, tech workers need to pay close attention to three ongoing developments, each of which is contributing to a major shift in tech opportunities. The first involves the quality of technology, which has increased dramatically in recent years. Keeping tech up and running is not as much of a challenge as it once was.
“When I started working in technology over 25 years ago, the tech didn’t always work,” Michael explains. “Qualified technology people were in high demand and the better your tech skills, the more you earned. But things have changed. In today’s world, tech works much better. Those who support it aren’t as busy as they once were.”
Globalization is another development that is challenging the security of certain tech jobs. The Covid-19 pandemic proved that geography is irrelevant when it comes to staffing. As a result, the pool for tech employees is much larger than it was just a few years ago.
“Do you think a business would prefer to pay $200,000 to an engineer in the US or $56,000 to an engineer in India?” Michael asks. “In either case, the person is receiving equivalent compensation when adjusted for cost of living and will be performing the same quality of work. This means a company can get four capable people overseas for the price of a single person in the US. If you were the CEO, who would you hire?”
Artificial intelligence (AI) is the third development that is reshaping the tech space. AI tools like ChatGPT have already proven they can code. To compete, developers will need to develop new skills that AI cannot offer.
Skills that can boost your tech career
To stay competitive, tech workers need to add business skills to their tech talents. Many applicants know how to configure technology, but few know how technology can transform the business where it is being deployed.
“Developing your business acumen allows you to understand the value that technology brings to organizations,” Michael says. “When you add business acumen to your tech skills, you are better equipped to help a business increase its revenue, its employee productivity, and its profits.”
Leadership skills will also help tech workers to have successful careers. Technology can’t replace leadership. Good companies will always look to hire and promote those who can lead others.
“Early in my life, I heard an African proverb that changed the trajectory of my career,” Michael says. “It states that if you want to go fast, go alone, but if you want to go far, go together. That’s the secret of success in tech or any field. Build a great team and be able to lead that great team and you will advance in your career.”
Being able to sell is another business skill that can help tech professionals. To be effective and advance, tech pros must be able to sell customers on solutions, sell management on the need for resources, and sell their teams on the importance of contributing to projects. Success in any elite technology role requires being able to sell.
Shifting from engineering to architecture
As engineers and other hands-on professionals add business acumen, leadership skills, and soft skills to their capabilities, they become a more critical part of the organization. Another step they can take to increase their value is to shift their focus from engineering to architecture.
“Engineers that are hands-on only without great communication skills, leadership skills, or sales skills will struggle as the tech field continues to evolve,” Michael warns. “Architects are not as vulnerable, as they focus on designing systems that improve business performance. In fact, architects are the key to digital transformation.”
Technology architects, like cloud architects, enterprise architects, and network architects, assist businesses in leveraging technology to improve business performance. They provide a unique and valuable mix of technology expertise and business acumen.
“Architects understand the customer’s business problem and the ways in which technology can solve the problem,” Michael says. “They bring the human touch to the digital transformation process, which is why they cannot be replaced by technology.”
Business
Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Byline: Jennyfer Ann Valencia
The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.
Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.
The Role of PR in Startup Funding
A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.
PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.
India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.
Establishing Credibility Through Media Placements
Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.
Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.
Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”
PR for Growth and Global Expansion
Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.
As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.
A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“
Ethical Considerations and Future Trends
Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.
Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.
Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.
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