Lifestyle
Wearing Different Hats, in Different Spaces: Dr. Amany Sabbagh Sets the Example for a Positive Work Balance
Everything Dr. Amany Sabbagh does, she does with compassion, balance, and intention. As one of the top aesthetic physicians in Lebanon, with almost a decade of experience, Dr. Sabbagh is very well researched in her field, and careful about the information she shares and the products she uses. Nine years ago, Dr. Sabbagh began her training with Dr. Nada Soueidan, a leading pioneer in cosmetic dermatology. She has since become an attending aesthetic physician and active partner at Dr. Soueidan’s clinic NuYu MediSpa in Beirut. In her day-to-day life, she operates as an expert in two spheres: inside the clinic and outside the clinic, primarily on social media. In these two spaces she performs different, but equally critical services for her clients and followers.
In the clinic, Dr. Sabbagh is responsible for making sure that her clients receive high-quality, personalized care when they are in her hands. The entire process of treatment at NuYu revolves around the client’s unique needs, health concerns, or goals. Dr. Sabbagh is the first to speak with the clients and carefully get to know their specific case. When she isn’t helping her clients achieve their goals herself, she delegates to the highly skilled team of specialists at the clinic. She is also a manager, in the sense that she must ensure that she sends the clients to the right specialist in the areas of aesthetic medicine, nutrition, and dermatology, among others. In this way, she is able to be active in ensuring a high-quality experience for her clients, from the moment they walk through the door.
Outside of the office, Dr. Sabbagh is also striving for a high-quality experience-on social media. She has amassed over 15,000 followers on Instagram and Facebook. As they say, with great power comes great responsibility. Her thousands of followers rely on her informative and uplifting posts. Just like her position at NuYu, she wears multiple hats in order to be the best source for her followers. As a physician, she is committed to providing the most up-to-date, science-based information, and, as a person, she understands the importance of self-care and the power of seeing positive messages on social media. From beauty and nutrition tips, to the latest in cosmetic products, Dr. Sabbagh ensures that all the posts she creates and puts into the world are well-informed and compassionate.
One of her recent initiatives is hosting conversations with other beauty experts, dermatologists, and plastic surgeons in Lebanon. These weekly discussions are a means to expand the knowledge base available online and provide different perspectives on issues in the field. Most importantly, these conversations are educational and provide Dr. Sabbagh’s followers, and anyone else who tunes in, the opportunity to learn from highly qualified experts in a variety of related disciplines. So far, Dr. Sabbagh and her guests have covered anti-aging, surgeries, beauty tips, and other procedures. Much like she does at NuYu, Dr. Sabbagh delegates her social media presence to other experts when it’s beneficial to her trusted followers.
Like all physicians, Dr. Sabbagh balances her practice and her life between human connection and scientific procedures. In all aspects of her career, she promotes reliable sources of knowledge, scientific research, and expertise. However, she is also a champion of positive energy and building up self-confidence. Her infectious smile and patient voice make her approachable on both an Instagram feed and in an intimate office setting. In these ways, Dr. Sabbagh has established herself as a leading name in her field, and not only a source of knowledge, but also a positive influence for those who work with her or follow her online.
Lifestyle
Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution
Byline: Avery Lim
Photo Credit: Alternative Therapies
Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.
The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.
The Evolution of a Conscious Skincare Movement
As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.
“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”
This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.
Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”
The Rise of Eco-Beauty
Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.
“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”
Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.
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