Lifestyle
Vasarii’s Promise with nakd. deodorant
When you decide to purchase a product from a new brand, what kind of research do you do? Do you read what the company stands for? Do you look for one that matches your core beliefs? Many customers do. They care about where their money goes and about supporting a business with good values. There is no value in empty promises. Vasarii makes promises they can keep.
Vasarii Promises
Vasarii is a company that believes in offering beauty products that are natural and of the highest quality. That is why Josh Spilewski founded the company with three promises in mind:
- Premium Quality: to give their buyers top-tier quality, they travel to remote places around the world and find the best natural ingredients.
- Exclusive: as a natural-based products company, they do not believe in mass production. Before shipment, each product is individually inspected for quality.
- Loyalty: customer satisfaction is their number one priority, so they promise to provide a personalized experience for everyone.
Every sell they make is prepared with these three promises in mind. They want every buyer to feel taken care of when making a purchase and when using their beauty products.
When asked about these promises, Spilewski said they come from their belief that “with passion, integrity, and trust we embrace our responsibility to create premium natural beauty products in a world where all of us, our communities, and our planet can flourish.” What do these core values mean to Vasarii?
- Passion: is at the heart of the company as they move forward, innovating and improving.
- Integrity: they are an ethical, fair, honest, and open company.
- Trust: their customers hold them accountable because as a company they will always keep their word.
nakd. deodorant
As they stick to their promises and respect their values, “Vasarii has taken up the mantle to become a premium brand that offers a wide range of beauty products that are cruelty-free, all natural, environmentally friendly, and drastically effective.” Thus, creating a natural deodorant to protect the environment and customers’ skin.
nakd. deodorant is made of 100% natural mineral salts from Thailand. It is fragrance-free, color-free, stain-free, cruelty-free, and gluten-free. This organic product does not contain alcohol, emulsifiers, or aluminum chloralhydrate that would clog the pores on your skin. And the great thing is that it is also hypoallergenic!
This very unique deodorant has very unique instructions. When you are ready to put on deodorant, the crystalized cube on top needs to be wet and rubbed against your armpit for 60 seconds (or until the cube is dry). The same process must be repeated for the other armpit. This guarantees nakd. deodorant lasts as long as a year.
A Brand to Trust
Everyone wants to feel they can trust the product they are purchasing, and that comes from trusting the brand that is manufacturing it. Vasarii is open and honest with its customers from the very beginning. Every promise they make and every value they represent goes into play when creating and developing new products. Their nakd. deodorant is proof of that. Their core beliefs are involved in the process of providing customers with a personalized, environment-friendly experience while guaranteeing their skin will be taken care of.
Lifestyle
Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution
Byline: Avery Lim
Photo Credit: Alternative Therapies
Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.
The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.
The Evolution of a Conscious Skincare Movement
As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.
“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”
This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.
Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”
The Rise of Eco-Beauty
Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.
“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”
Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.
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