Connect with us

Lifestyle

Uplift Your Brand Publicity through PR and Become one of Unstoppable Brand: Here’s How with Rhonda Swan

mm

Published

on

Every business needs a high conversion rate to lead the competition in a market. Are you one of those who eager to boost their brands?

Among other essential aspects, telling your brand story to the public is one of the necessary elements which leads you to create influence on the audience. Do you wonder how your story can be represented?

Your story can be represented in a few words – tagline. Audience love to have a quick, interactive and engaging way of communication & that’s why the front face of the business should be catchy. With proper strategies, you can increase the rate of online activities for boosting your brand presence.

Rhonda Swan, the well-known figure in the world of digital marketing, knows how unstable the path is towards boosting the brand to its limits. Let’s see what she believes about the relationship between PR and brand-boosting.

In an interview with Forbes, Rhonda told, how devastating it was to quit from the corporate world and starts helping the business holders to uplift their brands.

A fragment respecting Rhonda Swan

A company that encouraged and gave a helping hand to thousands of new businesses with creative strategies to build and boost the brand presence over the internet is no other but Unstoppable Branding Agency by Rhonda Swans. It’s more or less 18 years now that she is giving opportunities to entrepreneurs since she left her job at the Fortune 100 Company just to accomplish her mission.

Now a question may rises in your mind, what really has Rhonda Swan did in 18 years?

Creation of Unstoppable Branding Agency gave her ticket to her personal and financial freedom to practice her craft and to have a world tour meanwhile looking after her daughter and struggling to assist entrepreneurs who want to boost sales and their brands name by sharing positive energy in the environment. But what is Rhonda up to nowadays?

Rhonda Swan, as a CEO and Founder of Unstoppable Branding Agency, has developed result-proven strategies about digital marketing.

Here are the top strategies used by Rhonda Swan to best present your brand to your consumers.

Target Marketing 

When you are in a business, you don’t just sell products, you sell the brand. That’s why people trust brands, not the products. Promotion and dominancy of your brand are all dependent on its PR, which must attract the consumer to buy your goods.

And because it’s considered the most challenging task to encroach other brands, only through PR, it becomes possible to invade the market with your brand. Through targeting the audience, communication can be much more comfortable. PR confirms that the targeted audience actually knows about the brand. Getting in touch with the targeted means it’s easier to be dominant in the market than others.

In the supervision of Rhonda Swan, your brand will be focused to get in touch with the concerned audience as nothing is more influential than it. The Unstoppable Branding Agency will ensure that the PR efforts in target marketing rapidly escalate the conversions and influence.

Positioning Your Brand

The PR is for allocating your business in a specific category and perform a role more productive than marketing. PR can get strengthened by:

  1. Verbal Evidence: Trust is the main factor in PR which cannot be ignored, through the social media plate forms like Facebook, Twitter etc. are the primary streamline sources that can create an engagement in between the brand and the customers.
  2. Customer testimonials: People share their experience with those who are not in your targeted audience. So, a good experience can create a buzz in your brand reputation.
  3. Editorial advertisement: Leaflets are mostly used for advertising your brand into locals which is a strong strategy for marketing.

The key to consider what Rhonda believes is to increase your favorable mentions about the brand because it has more impact than an advertisement.

Live video Streaming

A picture speaks louder than words, and this actually is very beneficial when it comes to the brand advertisement. People love to be attracted, and the video is far much better than the blog content. Indulge video ads for brand promotion and create engagement among the audience. To be more productive, practice the best methodologies to grab the attention of the audience through the video content that appeals to them the most.

Decide your story 

If you want your customers to never forget about your brand, there is no other way than to tell them a story they will always remember. A story which should be full of charismatic, appealing, captivating and delightful sentences will win the spectators at their first glimpse. To design such a story, the motion of suspense in viewership is supposed to be mastered.

Getting in touch with Public Relation specialist like Rhonda, you can get a quick start for a successful business in the market.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

mm

Published

on

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country. 

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors. 

Choose a Personalized Item 

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background 

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders. 

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift 

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for. 

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.  

Continue Reading

Trending