Business

Understanding The Basics of Tequila

Published

2 years ago

July 17, 2023

The world of tequila contains more than a few surprises. Luckily, there are no better guides than Alec and Ana Tesa, founders of award-winning distillery Eleven20 Tequila.

“The first thing to understand is that there are a lot of fakes out there,” says Alec Tesa. Given the Tesas’ passion for traditional distilling techniques and Mexican culture, they’re the perfect people to explain the fundamentals of this amazing beverage, from what constitutes true tequila to identifying superior varieties and finding the best one for you.

Not all tequila is real

For a beverage to count as true tequila, it needs to meet certain criteria. “Most importantly, it must be made from blue agave in certain places, such as Jalisco, Guanajuato, and Michoacan,” Alec says. “That’s why we craft our artisanal tequila in the heart of tequila country.”

“While you might be able to buy spirits distilled from alternative kinds of agave in California or other places, these beverages taste different,” Ana Tesa adds. They also can’t be called tequila, which by definition must come from blue agave in Mexico.

“Terroir is important, just like with wine,” Alec explains. “Champagne only comes from Champagne, which is near Paris, and Bordeaux only comes from Bordeaux in the southwest of France. There’s something unique and magical about these places that lead to a truly special drink. It has to do with the soil, the latitude, the altitude — everything in the environment comes together perfectly to make lovely elixirs that are exclusive to those particular places.”

“The distillation of tequila from true Mexican blue agave is a beautiful and historic cultural tradition that can’t be replicated elsewhere,” Ana continues. “Keep in mind this knowledge has been handed down through generations. Proper tequila is made in Mexico by Mexicans, using methods they have refined for thousands of years.”

Unfortunately, illicit producers of fake tequila continue to try to fool consumers and often to great lengths to hide the provenance of their products, even reusing bottles from legitimate tequila distilleries to masquerade as the real thing. In addition to scamming people with lesser quality beverages, sometimes they also bottle their products with toxic substances that can have dangerous effects on those who drink them.

How to identify real tequila

To spot true tequila, the Tesas recommend reading labels carefully. “It might seem obvious, but the first rule to follow is to look for the word tequila specifically,” Alec remarks. “Not agave liqueur, not agave eau de vie, and not agave distillates — none of those are the real thing. Also, remember that mezcal is different from tequila as well, since it can be made from other agaves, not pure blue agave like tequila.”

“The bottle should be in pristine condition,” Ana says. “If it looks like someone might have taken the lid off and refilled it, then keep in mind that dubious beverage companies actually do that, so that might be what you’re actually looking at.”

“Don’t buy anything that doesn’t have a label,” Alec adds. “You really shouldn’t even accept a drink for free from a bottle like that!”

The Tesas also recommend purchasing tequila only from established, reputable retailers. “Avoid dodgy situations,” Ana continues. “Don’t try to buy it off the street or at a flea market. It might look like a good deal, but you’re really just getting ripped off.”

According to the Tesas, an even better way to verify authenticity is to look the beverage company up on the official list of producers, which the Consejo Regulador del Tequila (CRT) makes available online. “If the company isn’t listed, it’s not what you want,” Alec says.

Even among real tequilas, a range of different qualities is available.

Identifying the best tequila

“The best tequila is made entirely from blue agave,” Alec says, “so look for ‘100 percent’ on the label.”

“You should also look for brands that don’t have any additives,” Ana adds. “The best tequila is pure. Similarly, if a label says ‘Mixto,’ that means it’s tequila mixed with up to 49 percent other things. For some brands, that means nearly half the drink is sugar.”

Ultimately, what makes a great tequila is its great taste. “Fancy packaging might look impressive, but you can’t drink it,” Alec says. “What’s more important is what that spirit tastes like neat.”

Tequila can also be aged in barrels for different periods of time, which changes the drink’s flavor profile. The youngest variety is called blanco, which goes straight to store shelves after bottling. Reposado comes next, having been aged for two months up to a year, while Añejo is the oldest, aged for one to three years.

“While many people favor aged tequilas, you’ll need to taste the different options yourself to see what you prefer,” Ana says. “Blanco tends to be flashier, which lots of people like best. Whiskey drinkers tend to prefer the older versions, which can take on hints of spices or vanilla from the barrels.”

Experience a Mexican tradition

Finally, the Tesas recommend buying tequila from producers that use traditional Mexican production techniques like Eleven20. “The best experience is an authentic one,” Alec says. “These processes might be slower, but the taste is more than worth the effort.”

For a true Mexican experience, make sure you turn to true Mexican tequila like Eleven20.

Business

Top 5 Virtual Assistant Companies to Watch in 2025

Published

2 weeks ago

January 23, 2025

Matthew Wiles

Running a successful business in today’s fast-paced world requires a sharp focus on growth, strategy, and efficiency. However, managing the day-to-day operations can often become overwhelming. That’s where virtual assistant (VA) companies come into play. These companies specialize in providing skilled professionals who can handle everything from administrative tasks to customer service, marketing, and beyond, allowing entrepreneurs and small business owners to focus on what they do best.

With so many VA companies on the market, choosing the right one can be a challenge. To help you navigate the options, we’ve compiled a list of the top 5 virtual assistant companies to watch in 2025. Whether you’re an entrepreneur, a startup founder, or a busy professional, these companies offer top-tier solutions to meet your needs.

1. Assist World – The Gold Standard in Virtual Assistance

At the top of our list is Assist World, a U.S.-based company renowned for its personalized approach to matching clients with virtual assistants. Assist World goes beyond the typical “one-size-fits-all” model by taking the time to understand your unique needs and connecting you with highly skilled VAs who align perfectly with your business goals.

What Makes Assist World Stand Out?

Personalized Matching: Assist World matches clients with virtual assistants based on their specific requirements, ensuring the right fit every time.
Comprehensive Onboarding Process: The company’s seamless onboarding process streamlines communication and ensures VAs hit the ground running.
Client Success Management: Dedicated client success managers oversee the relationship, providing ongoing support and ensuring smooth operations.
Flexibility and Scalability: Assist World caters to businesses of all sizes, offering flexible plans that can scale as your business grows.

Who Is It Best For?

Assist World is ideal for entrepreneurs and small-to-medium businesses seeking a reliable, high-quality VA service that delivers consistent results.

Pricing:

Pricing is customized based on your needs, making it accessible for a wide range of budgets. Schedule a free consultation to learn more.

2. Time Etc – Affordable and Efficient

If affordability is your priority, Time Etc is a strong contender. This VA company specializes in administrative tasks and offers services at competitive rates. With a team of experienced professionals, Time Etc focuses on helping clients boost productivity without breaking the bank.

Key Features:

Dedicated VAs with extensive experience.
Transparent pricing with no hidden fees.
Focused primarily on administrative and organizational tasks.

Who Is It Best For?

Time Etc is a great choice for solopreneurs and small businesses looking for cost-effective virtual assistance for basic tasks.

Pricing:

Plans start at $29 per hour, with discounts available for bulk hours.

3. Belay – A Leader in Remote Executive Assistance

For those in need of executive-level support, Belay is a premier option. This company specializes in matching clients with highly skilled remote assistants who can handle complex tasks such as calendar management, bookkeeping, and project coordination.

Key Features:

Focus on executive and specialized assistance.
Rigorous vetting process for VAs.
Excellent client support.

Who Is It Best For?

Belay is ideal for CEOs, executives, and high-level professionals who require top-tier assistance.

Pricing:

Premium services come at a higher price point, starting around $2,000 per month for part-time support (45 hours a month). For 85 hours a month, pricing sits around $3,800.

4. MyOutDesk – Virtual Assistants for Real Estate

Real estate professionals, take note: MyOutDesk is the go-to VA service for your industry. Specializing in real estate operations, MyOutDesk provides skilled VAs who can handle lead generation, transaction coordination, and CRM management.

Key Features:

Expertise in real estate processes.
Comprehensive training programs for VAs.
Proven track record with top real estate agents.

Who Is It Best For?

Realtors, brokers, and real estate teams looking to streamline their operations and focus on closing deals.

Pricing:

Pricing starts at $1,750 per month for full-time assistants.

5. Boldly – Premium Virtual Assistant Services

If you’re looking for high-quality, premium VA services, Boldly is worth considering. This company offers subscription-based plans that provide access to experienced VAs skilled in a variety of disciplines, including marketing, customer service, and project management.

Key Features:

Highly experienced professionals.
Flexible subscription plans.
Focus on long-term client relationships.

Who Is It Best For?

Businesses and individuals willing to invest in premium services for comprehensive support.

Pricing:

Plans start at $39 per hour, with monthly subscriptions available.

How to Choose the Right Virtual Assistant Company

When selecting a VA company, consider the following factors:

Your Business Needs: Identify the tasks you want to delegate and choose a company that specializes in those areas.
Budget: Assess how much you’re willing to invest in virtual assistance and find a provider that aligns with your budget.
Flexibility: Look for companies that offer scalable plans to grow with your business.
Support: Choose a company with excellent client support to ensure smooth communication and problem resolution.

Why Assist World Is the #1 Choice

While all the companies on this list offer excellent services, Assist World stands out for its personalized approach, exceptional client success management, and flexible solutions, and most importantly, their fair pricing. At Assist World, prices generally fall between $1,500 – $2,000 a month for a full-time dedicated executive assistant. With a proven track record of helping businesses thrive, Assist World is the ultimate partner for entrepreneurs and small businesses ready to scale efficiently and effectively.

Ready to take your business to the next level? Schedule a free consultation with Assist World today and discover the difference a high-quality virtual assistant can make.