World
UAE Shoppers are Enjoying the White, Yellow Friday Deals from Online Stores

Online shoppers in the UAE and Gulf are very excited after seeing the discount offers given on White Friday and Yellow Friday by the major online retailers including Amazon, Noon, Namshi and others. Amazon is looking more promotional about its products with White Friday while Noon is looking more promotional with Yellow Friday. Due to the Friday sales, discounts and promotions will run for one week.
According to RedSee Consulting, if shoppers in the UAE and Saudi Arabia would be more concerned about the deals offered by the online stores, then this month’s online sales can generate $360 million to $380 million in Gross Merchandise Value (GMV). Last year from UAE and Saudi Arabia, $230 million to $250 million were generated in November.
Gross Merchandise Value is the way of measurement that is calculated by online stores like Amazon and Noon. It is a total value of products sold over a given period of time by online stores. The online retailers are giving discounts on many electronic and lifestyle products such as the iPhone 11 listed at 8 to 12 percent off the street price. And the few older models of iPhone are available with an impressive discount rate of 25-30 percent throughout the week.
Amazon and Noon Can Make 70% of Sales during the White Friday and Yellow Friday Sales
Amazon and Noon are the biggest retailers in UAE. Both are expecting to take in around 70 percent of overall sales during the promotions. They are offering impressive discounts. Noon Coupon code of PY is providing the extra 10% discount on every order in UAE, Saudi & Egypt.
It is allowing the buyers to make decisions on several products. Ronaldo Mouchaware, the Vice President at Amazon Mena, said that the company has set discounts that reach up to 70 percent on some consumer goods. Many new partners are joining the company to get exposure to their items through the sales. Amazon is offering 10 percent cash back on Visa offerings and 15 percent when payment is made through Visa cards from Emirates NBD.
Discounts Can Give Future Exposure to the Online Sales
Online retailers serving in the UAE are saying that everything depends upon the shoppers regarding what happens in the next seven days. If the shoppers would feel hesitant to buy, despite the given offers, then it can darken the online retail sector in UAE. But if the sales would be made according to the predictions, then approximately $360 million could be generated by the online retailers. And it can give future exposure to eCommerce sites in the Gulf countries.
Online Retailers are Raising Awareness Among Shoppers
To attract the shoppers towards the discount rates, the online retailers are doing a lot of awareness raising activities. They are offering coupons such as bath body coupons of C4 to the shoppers through other platforms so that the massive number of shoppers could enjoy the best deals on the November shopping season.
In the UAE, only 36 percent of people have responded on the awareness activities and heard about White Friday sales. The online retailers have brought the best deals through discounts this year for UAE shoppers and people in large numbers are visiting the online stores to enjoy the deals. They are finding heavy discounts on many items as compared to regular sales days.
World
Turkish Textile Giant Sun Textile Solution Proposal for Drought

While the World Health Organization (WHO) and the United Nations (UN) are seeking solutions to combat drought through various projects, Ekoten Textile, a subsidiary of Turkey’s textile giant Sun Textile, has developed a groundbreaking project in collaboration with a technology startup to minimize the intensive water consumption in the textile industry. This pioneering project, the first of its kind globally, will enable the recycling and reuse of up to 90% of the water used in textile production.
Drought is one of the most pressing issues facing the world today. According to WHO data, 40% of the global population is struggling with water scarcity. By 2030, up to 700 million people could be forced to migrate due to drought. The unconscious use of water in global production processes plays a significant role in the rapid depletion of clean water resources.
The textile industry is one of the sectors with the highest water consumption. In Turkey, while the food industry consumes 22% of the water used for industrial purposes, the textile sector follows closely with 18%. For instance, producing an average of 40 tons of products daily requires 2,500 tons of water, equivalent to the daily water consumption of approximately 10,000 people.
CLEAN WATER RESOURCES FOR HUNDREDS OF THOUSANDS OF PEOPLE EVERY DAY!
In textile production, where clean water resources are heavily consumed, the innovative success of the Turkish company stands out as a global best practice. This initiative will shape the future of the industry. The wastewater recycling project, developed through intensive R&D efforts, will ensure that over 90% of the required water is sourced from recycled supplies.
The reuse of wastewater in production will transform the fate of countries operating in the textile sector. By preventing the use of clean water resources for textile production, this project will free up clean water sources that can meet the daily needs of hundreds of thousands of people.
R&D ACTIVITIES IN 38 COUNTRIES WITH 380 PARTNERS!
Sun Textile places great emphasis on R&D activities, conducting research and development efforts with 380 partners across 38 countries. Sun Textile and its subsidiary Ekoten Textile export nearly 90% of their production, solidifying their identity as a leading exporter. The company ships products to numerous destinations worldwide, including European countries, the UK, and the US. Sun Textile, the leading ready-to-wear exporter in the Aegean Region, achieved a consolidated turnover of 250 million euros in the third quarter of 2024, continuing its active growth trajectory.
OFFERING CUSTOM DESIGNS TO CUSTOMERS
Sun Textile provides its own designed collections to leading brands in Europe and the UK. Ekoten Textile, its subsidiary, is among the most respected knitted fabric manufacturers in Turkey and Europe.
With a dedicated sales team for each major customer group and five design offices in three different countries, Sun Textile creates designs tailored to its customers’ needs. Its largest clients include the Inditex Group, H&M, Jimmy Key, Tesco, Kiabi, Marks & Spencer, and Next.
Sun Textile also extends its sustainability approach to social responsibility, notably for its high ratio of female employees. The company, which went public in 2022, is also listed in dividend indexes.
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