Business

Top Ways to Select Good Background Music for Your Videos

Published

5 years ago

February 20, 2020

Marketing requires good strategy and part of that includes using music in your videos. Soundtracks that resonate well with your targeted audience are key to winning their attention in any business and that includes the real estate industry. Ideally, good real estate music is supposed to enhance your marketing videos and make them more effective. Your promotional video should perform better with good background music. The secret is the creation of an emotional connection with your esteemed clients and to motivate them to view your videos to the end.

Not everyone is an expert when it comes to making the most of background music for real estate promotional videos. There are important aspects to look at and that is why serious sales agents must learn to employ effective video marketing. First of all, not all music can be used and most importantly, you should be licensed to use the soundtracks. Here is help on how you can use background music for your videos:

Music should not Override the Marketing Interests

Even with the inclusion of music in your marketing videos, make sure that your choice doesn’t override the overall objective of the video. Simply, the music should not be distractive. The idea is to win the attention of your audience to the videos and not shift to the music. The piece of music used should only be used to enhance the visual content. Any background music that does not do that should be avoided at all costs. The work of the music used should be in a supportive role.

Use a Variety of Tunes

Using a single tune for all your videos however good it is may not work well with your videos. Therefore, it is recommended that you use various music tracks for different videos. Just like you don’t stage all listings with the same features, it is important to use a different track in each advertisement. Your choice should be guided by the strengths of your property. Make sure that it downplays the weaknesses and customize it to fit in the context of your video. The emotions created should support what the audience is seeing.

Prepare a Playlist for Real Estate Music

Instead of getting started afresh for every project, it is important for you to come up with a real estate music playlist from which to pick your music pieces. That will help you have ready files for use and help you abstain from using the same track for all videos. Remember each property will be staged differently from the rest and that is why you need different music for each project. To have an easy time, have a list of good real estate music tracks to pick when the time comes.

Express the Right Mood with Music

Different music genre and arrangements are used to convey different moods. Therefore, it is important to make sure that the choice of music you make goes well with marketing videos for real estate property. It should not be chilling and creepy and neither should you use rock ballads. Instead, consider using music that will trigger certain emotions that you would want for your audience. Having identified the mood, you can now choose the perfect music for the video to create a warm, cheerful and positive feel about the property.

Work with a Stock Music Company

Due to legal issues surrounding the use of music tracks owned by artists across the world, you may want to use the services of a stock music company. These are professionals that play by the rules and will help you be on the safe side while using these music tracks. You can’t use any music that is available for your videos. You must get permission to do so. Working with professional stock music companies will save you the hassle of going about these requirements. You can let experts help you as you concentrate on other equally important aspects of your business.

Final Thoughts

Nothing boosts your marketing efforts better than well-crafted music tracks into your promotional videos. For that reason, it is important to know what works for your promotions and choose the right music to trigger the desired emotions. Get help from experts to ensure you do the right thing!

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.