Business

Top Social Media Tips For Businesses

Published

4 years ago

June 25, 2021

1. Use Eye-Catching Formats

One of the things you should be doing is post updates on your LinkedIn profile. This doesn’t mean only using text format. Rather, you want to be using rich media to ensure you are creating eye-catching content. This can keep your posts from getting mixed up with the others and it can help it stand out. By doing this, you will increase the chances that you broaden your reach.

To create the best video content:

– Ensure you have the right equipment for producing your videos. This includes a professional video camera, microphone, tripod, and lighting.

– Try to create a video that focuses on topics that align with your objectives and goals.

– Edit your video to keep it short and add some type of call to action towards the end.

– Post your video

You can also include a lot of other types of dynamic content including Microsoft Word docs, PowerPoints, PDF’s and more. You will find a lot of companies doing this to showcase their culture and branding stories. This gives customers a behind-the-scenes look at what their company is like behind closed doors.

2. Mix Things Up

You should allow the 4-1-1 rule to be the guide for your content shares. For every time you share a piece of content about your brand, try to share an additional update from another source and four pieces of content that have been published by others. That way, you can keep your feed focused on your audience rather than pointing it all on your own.

Also, you want to continue to refill your feed with new content. However, that doesn’t mean you have to do the creating from scratch daily. You could always repurpose things by turning your articles into videos or even graphs or charts into infographics. There is plenty of different ways to repurpose your content to ensure you constantly have a fresh stream daily.

3. Respond To Others

You should be looking to embrace the social aspect of social media. You can do this by encouraging those in your community to actively engage with you and by engaging with them. Continue to respond to comments made to you and engage in a dialogue with them. You’ll want to observe the company’s branding guidelines, but at the same time try to be personable and friendly. It could be relating to your audience or even by adding memes or emojis. This can be a great way to truly connect with your audience and build a stronger presence. You can build your audience with IG likes from Socialshaft.

4. Leverage Hashtags

On the different social media platforms, you should be using hashtags. Hashtags help everyone on the platform find like-minded people and ideas. It helps them find the content they are looking for. On LinkedIn, hashtags are easily searchable. They can help you identify content you want to look at and even find content from specific members. It also helps you appear on trending topics. Therefore, you should be looking to target each LinkedIn Page update to the relevant audience you’re looking to connect with by crafting a customized feed using the right hashtags. You can mention certain individuals using the (@) tag if you want to show up on their network.

5. Include Calls To Action

As soon as you’ve gone ahead and got your audience’s attention, you want to capitalize on the opportunity. It doesn’t matter if you are looking to capture leads, downloads, or anything else, you need to add a call to action to do it. Updates that have links end up seeing as much as a 45% higher level of engagement with followers than any updates without them. You also want to customize the calls to action that you use to fit your objective. Whether it be contacting your company directly or even registering for a Webinar.

6. Use Insights

As the manager of a brand’s social media page, you can boost your brand’s visibility and engagement by establishing a relationship with a core audience. Also, by engaging with them by publishing quality and relevant content. However, it can be increasingly difficult to be successful with this if you don’t know who you are reaching or what content is driving the most engagement. Keeping track of your LinkedIn Page Insights is what you can use to get the metrics you need to strategize further.

Business

Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate

Published

1 week ago

December 16, 2024

Matthew Wiles

Photo credit: Private Listings by Harold X. Clarke.

Byline: Andi Stark

Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.

Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.

The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.

Challenging the Industry Norms

Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.

Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.

This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.

Adapting to Changing Client Demands

While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.

To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”

The Human Element in Real Estate Transactions

Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.

The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.

Future Directions for Private Listings by Harold X. Clarke

As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.

Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.

Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.