Business

Top 3 Industries Experiencing Growth Right Now

Published

5 years ago

June 12, 2020

The economy of the world and the industries dominating it are in constant evolution. Whilst Amazon was believed to be a joke only two decades ago, it is now one of the most successful companies ever created. This says a lot about the pace at which our world evolves and how some industries can take over.

Right now, there’s a handful of utterly successful industries. As people will want to have even more comfortable lifestyles, these industries will only keep on gaining more traction. In this article, we will broadly explore these three industries to give you a better idea about the potential future.

Gaming

Gaming really managed to rise and shine in the last couple of years. This entertainment form is getting more users as each day passes. This is thanks to the outstanding advantages gaming has over any other entertainment form. Its popularity growth is also helped by the increase in the availability of gaming devices.

To compete professionally in gaming you need a powerful computer or a gaming console. But, just to have some fun, a smartphone is all you need. This is especially true today since the smartphone ecosystem is hugely evolved both on the hardware but also the software front. Everybody’s got a smartphone capable of running games.

And, what’s even more advantageous is that you don’t even need to update your device yearly to keep up with the rate of game development. There are a lot of gaming niches such as gambling that don’t require a high-end, dedicated gaming phone to output an enjoyable experience. You can play games like the Gaminator free slots from a large variety of devices, without worrying about performance.

Casino games might not be as complex as some PC games but these smartphone apps can surely be a lot of fun. In an online casino, you have access to a huge resource of individual games, from slots to card games and everything in between. And, all this can be accessed from a single app or website.

This further provides comfort to users, making gaming a more attractive entertainment option for people.

Streaming

Video streaming services make a compelling case for switching from your usual TV subscription to something digital. Netflix is king but HBO GO is also great when it comes to movie or TV-show streaming. YouTube is also gaining popularity in this space. YouTube is the best option for watching free content but they also want to disrupt the classic TV streaming services now, through their YouTube TV platform.

The best part is that you can access these services from a computer, or a phone while on the go, making TV available at any time of the day.

Delivery Services

Delivery services are one of the most comfortable ways of having fast access to something. Whilst some people love shopping, many hate it. The hunt for products in confusing store aisle, the long queues, and the infernal traffic back home all take away from your free time.

But, services like Uber and Lyft are here to solve this problem. Initially, they disrupted the transportation industry but they are also aiming to revolutionize the food industry by providing people with food at their doorstep. Grocery delivery services are also emerging on the market, making pretty much anything available in a comfortable format.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.