Business
Thomas Herd & Dimetri Hogan Help Brands Adjust For Current Market Shifts

With the onset of COVID-19, there has been a virtual shutdown of all forms of traditional media (and even experiential media) leaving digital as the only playing field.
Forbes Magazine has been amongst the first to recognize this massive market shift towards e-commerce and its digital marketing columnist Thomas Herd is already helping brands and entrepreneurs appropriately adjust.
According to Thomas: “Digital is now the only game in town. It is of paramount importance for brand owners to come to terms with this new reality and offset their traditional marketing plans with digital friendly funnels that can fully substitute for- or even outperform -their pre-existing sales funnels.”
To help brands do this, Herd and his agency T1 Advertising are uniting together a wide spectrum of today’s leading media sites- from Forbes to Maxim to Yahoo News and the Daily Front Row- and social media platforms such as Gather X to raise awareness around this market shift and provide brands/entrepreneurs sound, reliable alternatives in the digital space to claim back their customers and revenue.
Also pivotal in this market adjustment process is T1 Advertising’s CCO, Dimetri Hogan. Providing the key creative element, Hogan injects the digital strategies architected by Thomas with unique content that expresses and retains the branding integrity of each brand online.

Dimetri Hogan
Hogan elaborates that “the switch to digital, although it’s necessary now, can actually be looked at as a positive and progressive step for our brand partners. Coronavirus or not, it’s 2020 and brands/entrepreneurs need to know how they can build dependable revenue channels that can exponentially grow and can be insulated from external conditions, in only the way that digital technology can provide.”
Together Thomas and Dimetri perceive current events- although admittedly grave and unfortunate- with a bit of a silver lining.
“The seed of the market’s current disadvantage as a whole”- Herd opines- “bears with it an equivalent opportunity for markets to adjust in a manner that will leave them increasingly agile and protected.”
Business
Mega Construction Projects That Relied on Advanced Crane Technology

When it comes to large-scale construction projects, the right equipment can make all the difference. From towering skyscrapers to massive bridges and complex infrastructure developments, cranes play a crucial role in lifting, transporting, and positioning heavy materials with precision and efficiency. As technology has advanced, so too has crane engineering, allowing for safer and more ambitious builds. In the points below, we take a closer look at some of the world’s most impressive mega construction projects that relied on cutting-edge crane technology to bring them to life.
Burj Khalifa – Dubai, UAE
Standing at a staggering 828 metres, the Burj Khalifa remains the tallest building in the world. Constructing such a colossal structure required cranes that could operate at extreme heights. Specialised luffing-jib tower cranes were employed to lift materials hundreds of metres into the air, battling high winds and desert heat. These cranes were anchored to the structure itself as it rose, ensuring stability and precision throughout the build.
Sydney Metro – Australia
As Australia’s largest public transport infrastructure project, the Sydney Metro has transformed the way people move around the city. The project required massive tunnel boring machines (TBMs) to carve underground routes, but just as critical were the cranes used to transport and position enormous precast concrete segments. Mobile and crawler cranes with advanced hydraulic systems played a key role in assembling stations and track infrastructure with minimal disruption to existing road networks.
Hong Kong-Zhuhai-Macau Bridge – China
This engineering marvel, stretching 55 kilometres across the Pearl River Delta, is one of the longest sea crossings ever built. Given its scale, floating cranes with immense lifting capacity were used to position pre-fabricated bridge sections. Some of these cranes had lifting capabilities exceeding 3000 tonnes, demonstrating the sheer power and precision required for such a complex marine project.
The Panama Canal Expansion – Panama
The expansion of the Panama Canal was one of the most ambitious infrastructure projects in recent history, involving the construction of massive new lock chambers. Gigantic gantry cranes were used to install the enormous steel lock gates, some weighing over 3000 tonnes. These cranes had to operate with pinpoint accuracy to ensure the seamless functioning of the canal’s new locks, allowing for the passage of larger vessels.
Hinkley Point C Nuclear Power Station – UK
The construction of this next-generation nuclear power plant has required some of the world’s most advanced heavy-lift cranes. The site features one of the largest land-based cranes in the world, capable of lifting reactor components that weigh hundreds of tonnes. These high-tech cranes have been crucial in ensuring the safe and efficient assembly of the plant’s intricate infrastructure.
The Role of Advanced Crane Technology in Modern Construction
Each of these projects would have been impossible without the evolution of crane technology. Innovations such as digital load monitoring, autonomous operation, and enhanced safety systems have allowed cranes to handle heavier loads with greater precision than ever before. For companies tackling complex construction projects, working with an experienced crane hire provider is essential. Businesses like Sventek Cranes offer cutting-edge crane solutions, ensuring that even the most ambitious projects can be completed safely and efficiently.
Mega construction projects continue to push the limits of engineering and design, and advanced crane technology remains at the heart of these achievements
Whether it’s lifting components for a record-breaking skyscraper or positioning bridge segments over open water, cranes will always be an integral part of building the world’s most remarkable structures. By leveraging state-of-the-art crane systems, today’s construction industry is making the impossible possible – one lift at a time.
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