Lifestyle
The Twists and Turns in the Life of an Entrepreneur – John Shen
Business is tricky, but there are numerous examples of success to make it a reasonable risk for many entrepreneurs. Most people know the other side of the business equation comprising the failures and challenges. Perhaps this is what is holding them back. The most important aspect of its success is the owner’s philosophy, dedication, professionalism, and work ethic. Handling and overcoming challenges effectively are among the most difficult things for entrepreneurs.
Most firms fail not because the owner made bad judgments but because they made no decisions at all or luck was not on their side. Entrepreneurship demands a unique collection of talents, including salesmanship, people management, financial acumen, and emotional intelligence.
Entrepreneurs are vital in market economies because they function as the country’s economic development wheels. They create new employment by developing new goods and services, resulting in an increase in economic growth. Talking about entrepreneurs takes us to John Shen, who restarted his journey after previous colossal failure as an entrepreneur in 2009 when he established the American Lending Center (ALC). Being an entrepreneur, John Shen faced and overcame several challenges during his life that brought him the experience of his working career.
Entrepreneurship Led John Shen to Establish Three Real Estate Companies in Orlando, Florida
Residing and working in Philadelphia, John took his family on vacation to Disneyworld in Orlando, FL. On one occasion, he heard of several investors purchasing vacation homes to rent out to visitors on a short-term basis. Shen decided to take a chance and buy a home to rent as an investment. The entrepreneur advertised his rental property on many websites to improve occupancy. He ultimately found a partner to help him launch a side business. This property management firm cleaned and maintained rental residences. People around Shen’s community started asking him about his investment. He began teaching many of them how to buy rental houses. Some of his neighbors also went to Florida with him to acquire a home through Shen’s property management firm.
The success of these companies inspired John to reconsider his life aims and ambitions. In addition to his full-time work in Philadelphia, he entered the real estate sector. He took the Florida real estate exam and obtained a license before joining a real estate firm.
In 2003, Florida saw significant real estate growth, and Shen’s firm thrived. He received his real estate broker’s license in 2004. He began going to major American cities such as New York, Washington, DC, Boston, Chicago, San Francisco, Los Angeles, San Diego, and others to frequently conduct Florida real estate investing seminars for hundreds of people in hotel ballrooms.
John concluded in 2004 that he could no longer live a double life by working two jobs. He quit his full-time job and relocated to Florida with his family. He received a mortgage broker license and established his own office for his three businesses: real estate agent, mortgage broker, and property management firm.
His company prospered during 2005 and 2006 when US banks began lowering mortgage loan income requirements and issuing no-doc loans with low rates. The Florida real estate market was the most modern in the country. John’s reputation as a formidable buyer’s agent grew. However, in 2006, banks began to witness foreclosures across Florida. The cheap mortgage rates were expiring, and hundreds of homeowners could not pay their mortgages and were forced to leave their homes.
In early 2007, Shen’s real estate agent and mortgage broker companies vanished, and his property management firm had fallen to near-zero profit. With the fall of the real estate market, the entrepreneur lost all of his sources of income. In 2008, he shuttered his Orlando office and laid off his employees.
John was in significant debt and had to short-sell some of his properties. He traveled to Hawaii in 2008 to try to sell a few remaining properties he owned. His attempts were unsuccessful since he was unable to find any buyers. Depressed and deprived, John decided to commit suicide by leaping out of the 16th-story window of the Honolulu hotel room. However, just as John was about to open the window and leap, he collided with his laptop. John discovered an email in his spam folder when the screen came back up. He decided to read it. His life was saved by the email. John escaped the burden of failure by returning to Florida and starting over.
Giving up implies accepting that things will never improve, which is just not the case. Life is full of ups and downs, and John Shen has been on that roller coaster but chooses to live the life he wants instead of ending it.
Lifestyle
Coco Glow Redefines Success on Natalie Massaro Terms
The American Dream whispers promises of opportunity, but for first-generation children, it can also carry a heavy weight of expectation. Natalie Massaro, the visionary behind Coco Glow, knows this firsthand. “There was an unspoken pressure to succeed,” Natalie explains. “Failure wasn’t an option.” This fueled a relentless work ethic in her – juggling two jobs while in school, a constant drive to excel that burned brightly within her.
This drive initially led the SheEO down a traditional path. But a different passion, simmering beneath the surface, tugged at her – a love for beauty and skincare. Stemming from her own experiences navigating body image as a woman with curves in a world often fixated on a single standard of beauty, Natalie knew there was a different narrative to be told.
It was a leap of faith, fueled by unwavering determination, which led Natalie to trade in the traditional path for entrepreneurship. in 2019, Coco Glow was born out of her Jersey Shore apartment. Today she has a staff of talented contour artists and is currently expanding into a second location. The recent introduction of teeth whitening hints at a future where Coco Glow offers a complete canvas for radiant beauty.
“Always find your why,” is Natalie’s mantra. Inspired by her parents’ unwavering work ethic, a constant reminder that “no one can fail if you are consistently showing up every day,” Natalie poured her heart and soul into Coco Glow. Entrepreneurship, it seems, runs in her blood. Her father’s success was a testament to the power of hard work and dedication, values that now echo in Coco Glow’s leadership. Her commitment to exceptional service is a direct reflection of the “show up every day” mindset.
A testament to the American Dream – reimagined for a new generation. It’s about defying expectations, forging your own path, and leaving your mark. It’s about finding your “why” and turning it into something beautiful, one sun-kissed client at a time. And witnessing the boost of confidence in each client who walks out the door is its own reward.
“Every client is understood, their wants and needs are adjusted to – your spray tan is the easiest part of your day” – perfectly represents her client-centric approach.
Experience Natalie’s artistic touch and the Coco Glow team help you feel radiant from the inside out. Visit their storefront Shrewsbury, New Jersey, or call (732) 362-7890. Stay updated on their latest creations and explore their offerings at https://cocoglowairbrush.com.
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