Business

The story of Tiziano Motti: From Outsider to Member of Parliament

Published

6 years ago

September 1, 2019

In our current social climate, it would seem that only the well-connected secure power in politics. It takes significant resources of time and money to manage a campaign, and getting voted into office is no guarantee. This can make it hard for citizens of any country to feel like they have a say in their leadership. Frustrated by the lack of voice for everyday people, citizens often feel disillusioned by the political process convinced that it is a place only for the wealthy and powerful. In Italy, one man sought to change all that and won. Tiziano Motti did not have the most conventional rise to political success.

As a waiter, an entrepreneur, artist, DJ, and musician, Tiziano worked very hard all his life but had what you might say an unexpected background for a politician. Believing this to be an asset for him, Tiziano pursued a place in political leadership in 2009 elections to lend his voice to those who felt they weren’t being heard. His unique background gave him an edge in the elections, and the people quickly embraced him as someone who would serve them well.

Following compulsory school, Tiziano enrolled in a university like most people his age to study Industrial Electronics, but the loss of his father at age 18 made it difficult to continue. At a time when most future politicians are polishing up their resumes and networking through elite schools, Tiziano was forced into the workforce at a young age. Tiziano worked as a waiter during the weekends, produced a record with songs played by others, worked as a DJ in some radio stations, and wrote about music and entertainment on a generalist magazine as well as on some local papers. In 1986 he joined the Army and served in a mobile anti-aircraft artillery unit and finally the Infantry.

Tiziano began to pursue more entrepreneurial activities in the 1990s operating successful advertising and communications companies, including publishing the newspaper “Vivia la Città.” A very successful entrepreneur, Tiziano, looks back on this time with tremendous gratitude. “The fact that I had to abandon a more traditional path and truly get out there in the workforce and society put me directly in touch with the people I serve,” explains Tiziano. “It may have made me an outsider politician, but it made me an insider with the people.” Tiziano is also the producer behind the insightful TV show “Noi Cittadini” which broadcasted to over 7 million viewers on 30 stations.

Inspired by his experience in reaching people and the ability to advocate for change, Tiziano was elected to Parliament in 2009. Not unlike his unique background, Tiziano entered the elections as an Independent with no party ties only days before the close of the elections. On the inside, Tiziano worked hard at protecting citizens cultural rights. He served on seven different assemblies and was a driving force behind the European Rapid Alert System against pedophiles and sexual harassers, launched in 2010. Tiziano Motti, once an outsider has changed the face of European politics through understanding, dedication, and cooperation.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.