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The Real Challenge is to keep up with the High Velocity of Digital Change, says Invigor8 co-founder, Alex Lombard

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In a world where it is becoming increasingly important for businesses to have a digital presence, there are entrepreneurs and budding digital nomads who are striving to meet that requirement. These 20-something people have virtually built their vast business empires by cracking the code behind Instagram marketing. Alex Lombard is one such entrepreneur, who is helping multimillion-dollar businesses increase their social footprint and of course, their revenues.

Lombard got his start at the age of 21 when he realized that the conventional path of working 40 hours a week for 40 years is not meant for him. Driven by the urge to do something, not within the norms of society, he joined Instagram to leverage the opportunity it held in terms of marketing. He spent years scaling his brand while learning the ins and outs of using Instagram to make money.

After numerous failings and countless iterations, Alex finally managed to decode the enigma of Instagram and digital advertising. That’s when he realized that he was ahead of the curve and could establish a solid business by offering his services to individuals and brands interested in boosting their digital presence and scaling the number of followers by tens of thousands.

It was out of this vision that Invigor8 was born – a booming Instagram and social media marketing company that Alex co-founded with his best friends. The company works with pretty much anyone who is interested in leveraging social media platforms to make big bucks – whether it is an upcoming entrepreneur or a thriving business interested in expanding their online presence. In addition to Invigor8, Alex is also actively involved with his other brand – VisionWall. Together; the two entities have more than 1 million followers on Instagram alone.

It wasn’t an easy journey for Alex to create his own enterprise and take it to a point where it is making good profits. The situation of not knowing where the money would come from next is certainly quite daunting, but for Lombard, it was the idea of being completely free that drove him further. The idea of financial freedom appealed to Alex to an extent that it kept him going in the face of adversity.

His efforts are bearing rewards now as Invigor8 is on the path to making $1 million in revenue in 2019. Presently, Alex manages over 100 brands and businesses earning upwards of $1 million a year through his company and helps increase their influence on social media.

Alex’s mantra for businesses and brands to do well on Instagram lies in three things – posting high-quality content, building a fan base of people who love the brand, and lastly, engaging regularly with the audiences. With this, he also recommends people to be aware of the rapid pace of change in the digital world. The real challenge, according to him, is to swiftly adapt to the new trends emerging in digital advertising and get ahead of the others.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Three Decades of Compassion: How Carter Mario Injury Lawyers Champions the Injured Across Connecticut

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Photo credits: Carter Mario Law

Carter Mario Injury Lawyers has grown from a modest one-room office in Milford to a formidable advocate for the injured across Connecticut. The firm’s story of commitment and compassion spans more than three decades and continues to unfold. It is a story that provides hope and justice for those navigating the most challenging times of their lives. 

How Carter Mario’s vision sprang from humble beginnings

The journey of Carter Mario Injury Lawyers began long before the firm’s doors opened in 1989. Growing up in a rough neighborhood, the firm’s founder, Carter Mario, became the daily target of bullies, so he decided to learn to fight back. From defending himself on the streets, he went on to become a national Judo and wrestling champion in high school. Later, while attending college at the University of North Carolina at Chapel Hill, he became an ACC champion and two-year captain for the college’s wrestling team.

As a personal injury lawyer, Carter Mario realized that he could channel his mental and physical determination into standing up for the people in his community who needed someone in their corner. From the day he began practicing law, he dedicated himself to fighting tirelessly for the clients he served.

“As I looked at the industry around me, I noticed one glaring defect,” Carter remembers. “I saw a lack of timely communication between clients and their law firms. I made the decision to be different. I promised clients that if they called me, I’d get back to them the very same day or buy them lunch.” 

Given the new firm’s limited resources, this promise led to prompt communication and deep connection. “Since I didn’t have the money to buy anyone lunch, I always returned their calls,” Carter recalls with a smile.

The founder’s client-centric approach laid the foundation for decades of community service both in and out of the courtroom. Today, his CarterCares initiative gives back to the community in dozens of impactful ways. From first providing free bike helmets to anyone in need across Connecticut, the initiative grew to support The Alzheimer’s Association, The Leukemia and Lymphoma Society, The American Diabetes Association, and sponsor the Milford United Way Duck Race, among many more.

Carter Mario builds a professional team of personal injury lawyers

From modest beginnings, Carter Mario Injury Lawyers grew to include seven offices across Connecticut and one in Massachusetts. The firm’s most recent expansions reach out to Springfield and Stamford.

“We stay visible in the community via advertising and outreach, but the fact is that most of our opportunities come from word of mouth,” Carter explains. “We’ve grown a loyal following because we’ve done one thing exceptionally well for 35 years. We treat clients like family — the way they ought to be treated.”

Alex Mario, an attorney and Carter’s daughter, joined the firm inspired by her father’s dedication. Though only three weeks old when her father launched the firm, she grew to appreciate the importance of knowing and respecting each individual client. 

“Our clients count on us for more than financial compensation,” Alex remarks. “We give them the support and opportunity to be heard and to be represented by someone that they trust. When we get to know them and their unique story, we can truly advocate on their behalf.” 

At Carter Mario Injury Lawyers, commitment to clients is a family affair

The spirit of Carter Mario Injury Lawyers has always been about more than winning cases. It’s about building a supportive community for ‌people who find themselves in dire situations through no fault of their own. Along with Alex Mario, her husband and her brother Luke Mario — both of whom are also attorneys — joined the family firm to carry forward Carter Mario’s mission with pride and dedication.

Alex recalls how her father’s work profoundly impacted her as a child. “Watching my dad help people brought me such a sense of pride. He came alongside them in their darkest moments and fought to help them get their lives back on track. Of course, I wanted to be a part of it.” 

Carter Mario taught his team that people come first. Everyone who walks through the firm’s doors knows they are more than just a case number, and the family atmosphere extends to every client.

“We’ve developed a reputation for compassion because we understand that clients have a choice,” Carter says. “We make it a priority to know them, return calls, and treat them with the care they deserve. In a nutshell, we treat people the way they ought to be treated. That simple mindset drives everything we do.”

The firm’s dedication creates a ripple effect. “Nearly half of our business comes from recommendations or returning clients,” notes Alex. “More than anything else, that tells me we are doing things right. You can’t buy trust with advertising. You have to earn it with genuine, compassionate service.”

Personal injury lawyers with a future rooted in tradition

As Carter Mario Injury Lawyers celebrates its 35th anniversary, the milestone offers an opportunity to appreciate a rewarding past and to look forward to an exciting future. Moving forward, the vision is to continue their legacy of helping people, making them feel heard, and building trust.

About the firm’s future, Alex notes, “Our goal is to keep expanding so that we can help more and more people.”

The story of Carter Mario Injury Lawyers is one of legal success, as well as heartfelt advocacy and deep-rooted compassion. It’s a testament to a firm that has prioritized people and their well-being for over three decades. For those facing the unforeseen challenges of a serious injury, Carter Mario and his team are ready to provide legal help and a sense of family and much-needed support.

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