Business
The Pros and Cons of Starting a Construction Company in 2020

It’s almost impossible to go anywhere these days without seeing some kind of construction taking place. It might be the road outside your neighborhood being repaired, the house across the street adding on an extra bedroom, or your favorite shopping mall getting an entirely new wing.
With so many projects taking place at all times, would it be worth your while to get a piece of the pie and jump into the construction world? Is now a good time to start a construction company?
Let’s run through the pros and cons of starting a construction company in 2020.
The Pros
Why not start off positive with our list of pros.
Plenty of Work
When it comes to construction, there are plenty of projects to go around, especially in large, metropolitan areas. States like New York, California, Texas, and Florida all enjoy strong economies, low unemployment rates, and plenty of money available to be invested in construction projects.
It doesn’t matter if you’re in residential or non-residential construction, there is plenty of work to go around.
Future Growth
According to the U.S. Bureau of Labor Statistics, construction jobs are on the rebound and by 2026, the industry is set to be employing nearly eight million people.
That means that construction is not just a solid job to enter into now, but it’s going to be a job that doesn’t go away over the next decade. You can expect continuous work for many years to come.
Job Control
No matter how small you start out or how big you grow, you’re going to have more control over your job and the work you do.
As the head honcho, you can decide which projects to take on and which projects to stray away from. Some projects are going to attract multiple construction companies and you’ll have to improve your bidding skills, but you still have control over what you do and where you do it.
You’ll also have control over the types of construction tools you want to use, such as an Aurand deck crawler, and other details like whether or not you want to buy the vehicles you use for each job or simply rent the vehicles you’ll need per job type… Plus, it’s way more cost-effective to rent a flatbed truck than to buy one… and you have full control over that.
High-Earning Potential
OK, let’s talk about money.
Even if you love your job, you may not be able to do it forever if you’re not earning enough cash, right?
When it comes to the construction industry, there is great potential for current and future earnings. Even if your company specializes in a certain trade, you can expect to earn at least $50,000 a year, if not more.
Construction bosses can expect to earn well into six figures over time.
Providing Value and Filling a Need
While having high-speed internet and a great TV are important, humans really only need a few things to survive: food, water, access to medical care, and a roof over your head.
In construction, you can take solace in knowing that you’re filling a dire need in the community and helping people live better lives. Even if your company specializes in electrical repair, you might not be building a house but you’re making sure the lights stay on.
The Cons
We can’t have a pros list without a cons list, unfortunately. What are the biggest cons in the construction world?
Work is Concentrated in a Few Places
Even though there is plenty of work to go around in the country itself, the majority of that work is found in only 10 states.
Other states like Alabama, Mississippi, and Minnesota are actually experiencing negative growth in the construction world. So it’s vital to choose a great location for starting your business.
Lack of Skilled Workers
While you may start off small and do most of the work yourself at the beginning, eventually you might want to grow and hire more and more people.
However, it can be quite hard to find skilled workers in the construction world. Skilled workers to fill trade jobs are becoming scarce and some estimates say that for every four people that retire from a specific trade, only one enters to fill their spot.
Legal Hoops
One of the most annoying parts about starting a construction business is making sure you follow all the legal guidelines.
You have to get the right insurance, obtain a business license, and make sure you have all the correct permits. The challenging thing is every state is going to have its own set of guidelines, so what may work for a friend in Tennessee might not work for you in Kentucky.
Business
Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Byline: Jennyfer Ann Valencia
The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.
Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.
The Role of PR in Startup Funding
A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.
PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.
India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.
Establishing Credibility Through Media Placements
Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.
Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.
Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”
PR for Growth and Global Expansion
Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.
As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.
A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“
Ethical Considerations and Future Trends
Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.
Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.
Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.
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