Business

The perfect business marketing partner by Ernesto Gaita

Published

5 years ago

August 28, 2020

A fundamental component in developing any business is advertising and marketing. One of the foremost well known however effective marketing approaches nowadays is social media marketing.

Beginning your business requires intense involvement. Coming up short to persuade the right audience for your venture can cause your business to fail, so it’s critical to put forth the right marketing plan and showcase your product to the right targeted market. This is where a marketing agency comes into picture who can handle a business’s advertising and marketing strategies to scale their sales to soaring heights.

Holding no formal degree in marketing or any marketing background Ernesto says that the education system does not form the base of a successful entrepreneur, but excellent networking skills and connecting with the right people does. What makes Ernesto diverse from others is his approach for searching new avenues to help your business reach dizzying heights. As a result of his propensity, he has learnt numerous inventive things faster than others in the marketing business which reflects in his work. He has within a short span of time reached the heights of success with his thorough business acumen and mastery of the skill.

Ernesto founded his creative agency ‘Neighbourhood Creative’ which has expertise in social media management, content writing, website development, events, PR marketing, branding and many more services to help businesses meet their desired results through the agency’s target oriented advertising and marketing. Ernesto’s initial years while founding base of his business were tough because coming from a promoting background his approach towards work were totally different as compared to industry standards and that would draw flak from a lot of his clients. Having made up his mind he sailed through all the criticism and made way to establish himself the right way in business.

Ernesto says that his agency is people oriented and they leave no stone unturned to make sure that relationships come ahead of business. “Each client is treated in an unexpected way; our work is exceptionally accessible and straightforward to the client”. He focuses immensely in building his team as he believes that a right team is the backbone of any successful business.

A true inspiration without a doubt and the foremost noticeable name in digital marketing, very soon we will see him rising on the best list of Business visionaries.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.