Lifestyle
The Growing Need of GIFs in Modern Culture
According to Influencer Marketing Hub, it has been estimated that more than about 70% of people, particularly millenniums, who live in the United States make use of use of stickers and GIFs when it comes to their daily online conversation. This goes to show just how popular these forms of communication have become in modern times- and there is a very good reason for that too.
GIFs, also short for Graphics Interchange Format, may seem like a new concept for most people. But in reality, what most of us don’t know is that GIFs have actually existed for around 30 years, from way back when it was introduced in 1987. And it is finally a matter of time when GIFs are finally gaining popularity in today’s fast-paced digital world.
GIFs Make Conversation Worth Enjoying
Animated images have become the promptest way for people to express their emotions more accurately, if not better.
Many social media platforms such as Facebook Messenger and Instagram have integrated GIF search engines, allowing their online users to utilize GIFs to make their conversations much more interesting than words ever will be.
Showcases a Sense of Identity
Since GIFs carry pop culture references, we are open to choosing any reference we wish, which expresses our emotional response and represents our personal taste in pop culture.
This way, we have been able to create our identity online, and it has allowed us to meet with people who identify with these references and share similar tastes as us.
Aid in Promoting Events or Products
We have also witnessed that GIFs are the ideal tools you need to market your business online as it allows you to show a close up on products to meet the interest of their target audience.
Moreover, GIFs are also used to explain a complicated procedure- for example, if you are providing a service or a product with complex instructions, animated customized GIFs can help explain it step by step via its visual representation that highlights its best features for further attraction purposes.
Increasing Audience Retention
Jakob Nielsen stated that online users only tend to read about 28% of words that get published on a website. This means that people are more prone to avoiding written content and instead find more appeal in visual forms of the conveyed information.
Written information is often ignored so that the user does not overload themselves with information overload- which is why they can only remember less than half of the written portion, which is not accompanied by any visual images. Consequently, many marketers are now using GIFs in their strategies and publishing visual images to advertise companies and effectively capture their audience’s attention.
And to help out these marketers, many platforms( particularly Conversation Media platforms), are providing their unique set of products and services to help achieve this goal. Since Conversation Media is a father term used to describe every visual form of online communication such as stickers, GIFs, emojis, animojis, and avatars, they have been aiding various platforms by offering customization services and making use of it as a form of entertainment.
Furthermore, they are also known for advocating the appeal of visual communication forms and the importance of their role in modern culture.
Lifestyle
Coco Glow Redefines Success on Natalie Massaro Terms
The American Dream whispers promises of opportunity, but for first-generation children, it can also carry a heavy weight of expectation. Natalie Massaro, the visionary behind Coco Glow, knows this firsthand. “There was an unspoken pressure to succeed,” Natalie explains. “Failure wasn’t an option.” This fueled a relentless work ethic in her – juggling two jobs while in school, a constant drive to excel that burned brightly within her.
This drive initially led the SheEO down a traditional path. But a different passion, simmering beneath the surface, tugged at her – a love for beauty and skincare. Stemming from her own experiences navigating body image as a woman with curves in a world often fixated on a single standard of beauty, Natalie knew there was a different narrative to be told.
It was a leap of faith, fueled by unwavering determination, which led Natalie to trade in the traditional path for entrepreneurship. in 2019, Coco Glow was born out of her Jersey Shore apartment. Today she has a staff of talented contour artists and is currently expanding into a second location. The recent introduction of teeth whitening hints at a future where Coco Glow offers a complete canvas for radiant beauty.
“Always find your why,” is Natalie’s mantra. Inspired by her parents’ unwavering work ethic, a constant reminder that “no one can fail if you are consistently showing up every day,” Natalie poured her heart and soul into Coco Glow. Entrepreneurship, it seems, runs in her blood. Her father’s success was a testament to the power of hard work and dedication, values that now echo in Coco Glow’s leadership. Her commitment to exceptional service is a direct reflection of the “show up every day” mindset.
A testament to the American Dream – reimagined for a new generation. It’s about defying expectations, forging your own path, and leaving your mark. It’s about finding your “why” and turning it into something beautiful, one sun-kissed client at a time. And witnessing the boost of confidence in each client who walks out the door is its own reward.
“Every client is understood, their wants and needs are adjusted to – your spray tan is the easiest part of your day” – perfectly represents her client-centric approach.
Experience Natalie’s artistic touch and the Coco Glow team help you feel radiant from the inside out. Visit their storefront Shrewsbury, New Jersey, or call (732) 362-7890. Stay updated on their latest creations and explore their offerings at https://cocoglowairbrush.com.
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