Entertainment
The fundamental features of community festivals’ social implications
Music’s power is an extraordinarily vital and unique instrument that improves the human experience. When combined with a social gathering of individuals from all walks of life who have come to appreciate this art, it creates a force unlike any other. Music allows people to imagine their lives and evoke powerful memories. Music is integral to cultural gatherings, festivals, and belief systems. Sound and rhythm patterns provide a unique insight into an individual’s thoughts on current culture, subcultures, and societal concerns. Community festivals allow people of a community to engage in socialization, entertainment, and the formation of social networks, all of which can contribute to the promotion of community cohesiveness and the development of social capital within a community.
In addition to bringing people of all colors, races, and ethnicities together, these festivals also play a pivotal role in promoting upcoming artists in the music industry. Festivals have long been one of the most prolific venues for promoting new music and exposing listeners to contemporary artists. The absence of festivals and venues has significantly hampered fresh content and talent exposure. Music is vital during festivals because it creates an instant link among those who attend. Festival music speaks to our human yearning to connect, and music is a means of self-expression that transcends all language borders. Picking up performances at smaller or local music festivals is a terrific method for new performers to get into the live music scene.
Cultura Fest Las Vegas is organized by Alexis Lopez, CEO of artist-only entertainment in Las Vegas. The first large Latino Music Festival in the heart of Las Vegas, bringing together some of the top Latin artists from across the world to play on one stage, which includes some of the most prominent Latino Artists performing various types of music genres such as Regional Mexicana, Banda, Mariachi, and Reggaeton to create a first-time Latino music festival in the heart of Las Vegas. By reshaping live entertainment into an economic engine for growth and commerce and challenging humanity to live by its highest ideals, festivals have revolutionized the live music industry and become a crucial source of income for the music business. They also celebrate both the power of the individual and the collective masses.
The upcoming festival to send shockwaves
The festival is scheduled to take place in 2023. With over 20 artists and ten of the biggest Latin DJs and music producers on the stage, bringing Latin Culture together, various Latin food from different cultures, games, contests, and giveaways for all guests to eat and dance the night away.
Cultura Fest will feature Latin music genres such as Reggaeton, Dembow, Mariachi, Corridos, and Banda Regional Mexicana.
Becky G, Dalex, Jowell & Randy, Blessed, Ryan Castro, Luis R Conriquez, Fuerza Reguida, Enigma Norteno, Junior H, Rickstarr, Mr. Fernandez, Christian Nava, Eslabón Armado, Eladio Carrión, Lunay, Sech, Lyanno, Mora, and many more will be confirmed as headliners in 2023.
Through his music promotion venture, Alexis intends to introduce Cultura Fest to other big cities such as Los Angeles, Texas, Chicago, and Miami.
Introducing new artists to the audience
Alexis works as an A/R in the Latino business with numerous artists and frequently forges new ties amongst artists of various genres. Introducing numerous artists merging both cultures to be able to develop the new sounds of Latin Music, such as Grupo Firme from the Mexican Group and Jay Wheeler from reggaetón.
About Alexis Lopez
After suffering three ACL knee injuries, Alexis Lopez decided to hang up his boots and see what the future held for him. Alexis transitioned into music management, working with artists and DJs, and has worked for famous names in the music industry, such as Christian Nava, Rickstarr Baby, and Payso. Lopez has succeeded in every element of his life, and the new chapter of his life was no exception. Alexis Lopez knocked on many doors in his early days and was successful throughout his life. He has completed several missions. Lopez is now taking multiple Artists to South America, Central America, and Canada, such as Grupo Firme, Dos Carnales, Wisin & Yandel, Steve Aoki, Jay Wheeler, Oscar Maydon, Becky G, Luis R Conriquez, and many more Latino artists.
Entertainment
Notes from the Heart: Lartist Yan on Music, Motivation, and ‘Second Chance’
By Mj Toledo
US rising singer, songwriter, producer, and beatmaker Lartist Yan has always believed that music is a universal language, and his recent rise in the industry proves he’s fluent in it. With his new hit song “Second Chance” and upcoming tour, fans nationwide eagerly anticipate his old-school soul and contemporary flair, as Lartist Yan blends genres such as Country Blues, Reggae, Pop, RnB/Soul, Ballad, Folk, and Soul/Blues into his captivating performances. The rising star discusses his songwriting process and how he is turning real-life challenges into chart-topping hits that speak to the soul.
Q: Can you share the creative process behind “Second Chance”? What inspired the melody and lyrics?
Lartist Yan: Of course. “Second Chance” was quite an experience for me. It all started one night when I was sleeping, and I suddenly heard this melody playing in my ears, as if someone was playing it to me from afar. It was a mysterious, compelling melody that demanded to be heard. I immediately woke up and started working on it, trying to capture the essence of what I had heard in my dream.
The lyrics were born from a personal experience of betrayal and disappointment. I had been let down by someone I loved at the time, and this song became a way for me to process those emotions.
But more than just expressing pain, I wanted “Second Chance” to offer hope. The message is that everyone deserves a second chance and that failure can often be the beginning of something great.
Q: Your music is like a combination of various genres. How do you balance these different influences in your songwriting?
Lartist Yan: What an interesting question. I really do not have a strict formula. I just let my inner self guide me. Listening to so many genres gave me a broad musical palette to work.
When I write a song, I naturally draw from these influences, picking elements that best express the emotion or story I am trying to convey.
We should not confine music to rigid genre boundaries. Instead, I aim to create a sound that is authentic to me, often resulting in a fusion of styles. For example, in “Second Chance,” you will hear elements of old-school RnB mixed with modern pop production techniques. This honors my musical roots while also creating something fresh.
Q: “Second Chance” has quickly climbed the charts in the United States (US) and the United Kingdom (UK). Why do you think listeners love it so much?
Lartist Yan: I believe the universal theme of hope and redemption in “Second Chance” resonates most with listeners. We have all experienced setbacks in life, and the idea that we can bounce back and deserve another opportunity speaks to people. I am truly humbled and grateful that “Second Chance” has touched so many people and found its way onto the charts.
Q: You have mentioned multiple times that your music addresses real-life challenges. How do you translate personal experiences into chart toppers?
Lartist Yan: Translating personal experiences into universal themes is at the heart of my songwriting process. I believe that even though our individual experiences are unique, many often share the emotions we feel.
When I write about a personal challenge or situation, I focus on the emotions and the broader lessons learned rather than getting caught up in specific details that only apply to me.
For example, with “Second Chance,” I think about how others might relate to my feelings and what words or melodies might resonate with them. It is about finding the common thread in our human experiences so listeners can see themselves in the music, even if their circumstances differ.
Q: Can you tell us about your upcoming single, “The Wave of Love”? How does it differ from or build upon “Second Chance”?
Lartist Yan: While “Second Chance” focuses on themes of redemption and new beginnings, “The Wave of Love” explores the power of genuine, true love and how authentic love can impact our lives.
Musically, “The Wave of Love” builds upon the soulful foundation of “Second Chance” but introduces new elements that reflect the song’s theme. You will hear a more expansive sound. I cannot wait for everyone to listen to it and experience this new aspect of my artistry.
Q: You’ve won several prestigious awards before releasing your first single. How have these accolades impacted your career?
Lartist Yan: Winning those awards in Russia was a turning point for me. It was not just about the recognition; it also gave me a huge confidence boost in my abilities as a performer.
When starting, you often doubt yourself, wondering if you have what it takes. But standing on those stages, receiving the Golden Voice of Russia and the other awards, was like a confirmation that I was on the right path.
Those accolades also opened up a lot of doors for me. I got to share the stage with some major stars in Moscow, which was an incredible learning experience. It exposed me to a broader audience and helped me understand what it takes to perform consistently at a high level. But more than anything, it fueled my passion to keep pushing, improving, and bringing my music to an even bigger stage – which is why I am so excited about my move to the U.S. market now.
Q: As both a songwriter and beatmaker, how do you approach the production process for your tracks?
Lartist Yan: It is very organic and intuitive. It usually starts with a feeling or an experience I want to express. Sometimes, like with “Second Chance,” the melody comes to me in a dream, and I build from there.
Other times, I will start with a beat or a chord progression that captures the emotion I am trying to convey. I do not like to force the process. I believe the best music comes when you let it flow naturally.
Q: How do you balance creating personally meaningful and commercially appealing music?
Lartist Yan: That is a great question, and I think about it a lot. For me, the key is to always start with authenticity. If a song is significant to me, if it comes from a genuine place of emotion or experience, then it has the potential to connect with others. That connection is what makes music commercially appealing in the long run.
Of course, I am not naive about the realities of the music industry. I pay attention to trends and what is resonating with audiences. But instead of trying to copy what is popular, I look for ways to incorporate those elements into my style.
Q: You’re preparing for your first U.S. tour. What can fans expect from your live performances?
Lartist Yan: I am incredibly excited about my first U.S. tour. Regarding the setlist, I’ll perform songs from my debut album, including ‘Second Chance,’ some memorable covers, and tracks from my debut EP. I also plan to include interactive elements to connect with the audience.
My band and I have been rehearsing extensively to guarantee that we deliver a tight, energetic show that brings the studio recordings to life. Whether you are a long-time fan or new to my music, I promise an unforgettable experience that will leave you feeling uplifted and inspired.
We will start the “Discover Me” Tour in Los Angeles, then head to Washington, D.C., and New York City. After that, we will be in Seattle, Chicago, and wrap up in Dallas in 2024-2025.
Q: What are your long-term goals as an artist, and how do you plan to achieve them?
Lartist Yan: My long-term vision is to become a global artist who can touch people’s lives through music, regardless of where they are from or what language they speak. I also want to create music that entertains and brings positive change.
To achieve these goals, I am focusing on a few key things. First, I am constantly working on my craft – writing, producing, and performing as much as possible to keep improving. I am also very committed to building genuine connections with my audience through music and platforms like social media.
The upcoming tour is a big part of this strategy. It is about getting out there and connecting with people face-to-face. It is a long journey, and I am excited about every step of it.
For longtime fans and new listeners, the upcoming US artist’s music provides a fresh take grounded in real experiences. With a new song and an upcoming tour in the pipeline, the world is about to get a “Second Chance” at falling in love with music all over again through Lartist Yan.
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