Business
The Fixed Mindset vs. The Growth Mindset
Sales is a tricky business to succeed at; anyone in the industry will tell you that the idea behind sales is much more difficult in execution than you might initially think. Being successful can be achieved, but these days there are so many different ways to be successful that it’s challenging to pick one road that works the best. Brandon Harris, the Sales VP at Otter PR, has a wealth of experience in sales and has pinpointed a major limiting factor for many sales groups. He’s seen both sides of this debate’s effects with multiple companies and has since been trying to educate the sales community on this very subject.
The Fixed Mindset versus the Growth Mindset is a rather interesting choice to make as both sides have their pros and cons; however, statistical evidence suggests the idea that one might perhaps more often yield results over the other. Before we discuss that, first, each mindset must be laid out and explained.
THE FIXED MINDSET
The Fixed Mindset is a more precise and secure state of mind and practice in sales. Often, this approach focuses heavily on what works rather than merely improving. It could be argued that it doesn’t tend to heavily involve the more personal influence of sales and the value of individual strengths and weaknesses. Fixed Mindsets tend to look at cold hard facts without considering the margin of error for these facts. More often than not, you’ll see examples of leaders in a Fixed Mindset being heavily focused on having a secondary education but perhaps less work experience.
In addition, the Fixed Mindset tends to have less belief & efficacy of their employees. There needs to be a detailed set of requirements met by each individual for them to be considered qualified, and the Fixed Mindset follows them to a near tee. Perhaps the most distinguishing feature of the Fixed Mindset is a risk-averse approach to sales. There isn’t much venturing outside of the formulaic nature of how it operates and, as a result, tends to yield low-risk based results.
This is not to say there’s no value in the Fixed Mindset; the Fixed approach doesn’t tend to err on the side of risk-taking. Depending on the individual industry, this could be a good thing as risk-reward analysis can be an invaluable tool for a sales group if the market is right for it. However, the fact remains that Fixed Mindset is a far more rigid approach to sales that is more circumstantial in the way of success.
THE GROWTH MINDSET
The Growth Mindset is a more fluid approach to sales. The idea involves more risk-taking, but also more results-based decision-making. The belief that employees’ records show more of their capabilities than what they look like through the traditional ‘on paper’ lens. The Growth Mindset takes the time to teach the employees and future leaders instead of going out of business to seek new members to fill those roles.
It is a mindset heavy in the investment of existing company members rather than investing in new members who might not perform according to specifications. A growth mindset is frequently one that takes a more direct look at employees under the umbrella of the company and invests in those who have yielded the most results or show the most promise and teach them how to fill the roles they’re expected to occupy rather than leaving them at where they are already excelling.
This mindset has a far less rigid approach, focusing heavily on promoting and using resources to invest in their team. This grants employees more efficiency and empowerment to make the right decisions for the company and their department as a whole.
WHY DOES IT MATTER?
Harris believes that these two mindsets, while both yield some semblance of benefits, have a superior mix. He believes that the growth mindset is far more lucrative for the future of sales as it promotes a more genuine approach to sales and goes based on performance rather than what employees look like on paper. The risk-taking involved in Growth Mindset is also something that can be attributed to further success for companies who choose the Growth Mindset and take educated risks.
These decisions ultimately help the health of the company and the sales industry at large as they help set the precedent of the growth mindset as the norm. It creates a more lucrative business in terms of the revenue, and the health of the sales industry is evolving with the changing times. Whether it’s practiced effectively or not across the board, the future of sales is the growth mindset.
As leaders in the sales industry, it is your responsibility to ensure that these are things that are taken account of when in the process of moving forward with large decisions. These individual mindsets must be chosen carefully and with a great deal of thought beforehand, and if it is not done successfully it can be detrimental to the health of the company’s success.
Business
Top 5 Virtual Assistant Companies to Watch in 2025
Running a successful business in today’s fast-paced world requires a sharp focus on growth, strategy, and efficiency. However, managing the day-to-day operations can often become overwhelming. That’s where virtual assistant (VA) companies come into play. These companies specialize in providing skilled professionals who can handle everything from administrative tasks to customer service, marketing, and beyond, allowing entrepreneurs and small business owners to focus on what they do best.
With so many VA companies on the market, choosing the right one can be a challenge. To help you navigate the options, we’ve compiled a list of the top 5 virtual assistant companies to watch in 2025. Whether you’re an entrepreneur, a startup founder, or a busy professional, these companies offer top-tier solutions to meet your needs.
1. Assist World – The Gold Standard in Virtual Assistance
At the top of our list is Assist World, a U.S.-based company renowned for its personalized approach to matching clients with virtual assistants. Assist World goes beyond the typical “one-size-fits-all” model by taking the time to understand your unique needs and connecting you with highly skilled VAs who align perfectly with your business goals.
What Makes Assist World Stand Out?
- Personalized Matching: Assist World matches clients with virtual assistants based on their specific requirements, ensuring the right fit every time.
- Comprehensive Onboarding Process: The company’s seamless onboarding process streamlines communication and ensures VAs hit the ground running.
- Client Success Management: Dedicated client success managers oversee the relationship, providing ongoing support and ensuring smooth operations.
- Flexibility and Scalability: Assist World caters to businesses of all sizes, offering flexible plans that can scale as your business grows.
Who Is It Best For?
Assist World is ideal for entrepreneurs and small-to-medium businesses seeking a reliable, high-quality VA service that delivers consistent results.
Pricing:
Pricing is customized based on your needs, making it accessible for a wide range of budgets. Schedule a free consultation to learn more.
2. Time Etc – Affordable and Efficient
If affordability is your priority, Time Etc is a strong contender. This VA company specializes in administrative tasks and offers services at competitive rates. With a team of experienced professionals, Time Etc focuses on helping clients boost productivity without breaking the bank.
Key Features:
- Dedicated VAs with extensive experience.
- Transparent pricing with no hidden fees.
- Focused primarily on administrative and organizational tasks.
Who Is It Best For?
Time Etc is a great choice for solopreneurs and small businesses looking for cost-effective virtual assistance for basic tasks.
Pricing:
Plans start at $29 per hour, with discounts available for bulk hours.
3. Belay – A Leader in Remote Executive Assistance
For those in need of executive-level support, Belay is a premier option. This company specializes in matching clients with highly skilled remote assistants who can handle complex tasks such as calendar management, bookkeeping, and project coordination.
Key Features:
- Focus on executive and specialized assistance.
- Rigorous vetting process for VAs.
- Excellent client support.
Who Is It Best For?
Belay is ideal for CEOs, executives, and high-level professionals who require top-tier assistance.
Pricing:
Premium services come at a higher price point, starting around $2,000 per month for part-time support (45 hours a month). For 85 hours a month, pricing sits around $3,800.
4. MyOutDesk – Virtual Assistants for Real Estate
Real estate professionals, take note: MyOutDesk is the go-to VA service for your industry. Specializing in real estate operations, MyOutDesk provides skilled VAs who can handle lead generation, transaction coordination, and CRM management.
Key Features:
- Expertise in real estate processes.
- Comprehensive training programs for VAs.
- Proven track record with top real estate agents.
Who Is It Best For?
Realtors, brokers, and real estate teams looking to streamline their operations and focus on closing deals.
Pricing:
Pricing starts at $1,750 per month for full-time assistants.
5. Boldly – Premium Virtual Assistant Services
If you’re looking for high-quality, premium VA services, Boldly is worth considering. This company offers subscription-based plans that provide access to experienced VAs skilled in a variety of disciplines, including marketing, customer service, and project management.
Key Features:
- Highly experienced professionals.
- Flexible subscription plans.
- Focus on long-term client relationships.
Who Is It Best For?
Businesses and individuals willing to invest in premium services for comprehensive support.
Pricing:
Plans start at $39 per hour, with monthly subscriptions available.
How to Choose the Right Virtual Assistant Company
When selecting a VA company, consider the following factors:
- Your Business Needs: Identify the tasks you want to delegate and choose a company that specializes in those areas.
- Budget: Assess how much you’re willing to invest in virtual assistance and find a provider that aligns with your budget.
- Flexibility: Look for companies that offer scalable plans to grow with your business.
- Support: Choose a company with excellent client support to ensure smooth communication and problem resolution.
Why Assist World Is the #1 Choice
While all the companies on this list offer excellent services, Assist World stands out for its personalized approach, exceptional client success management, and flexible solutions, and most importantly, their fair pricing. At Assist World, prices generally fall between $1,500 – $2,000 a month for a full-time dedicated executive assistant. With a proven track record of helping businesses thrive, Assist World is the ultimate partner for entrepreneurs and small businesses ready to scale efficiently and effectively.
Ready to take your business to the next level? Schedule a free consultation with Assist World today and discover the difference a high-quality virtual assistant can make.
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