World
The Demand for Garba Outfit is increasing in the US, Canada and Australia

In a survey conducted by BigtimeDaily in the US, Australia, and Canada, it has been found that the demand for garba outfit has increased a lot in these countries. During the Navratri season, Gujarati people staying in the US order Garba outfit namely, Chaniya Choli on a large scale. Due to the increasing demand for Chaniya Choli and other garba outfits, many online stores selling these dresses have come into existence.
Other than the US, a high number of Gujarati people living in Canada and Australia, are also buying Chaniya Choli for Garba event during the Navratri season. The survey highlights that it is the love of Gujarati people for their culture which has made them maintaining the spirit of their festivals in the remote regions of the world. In the previous year, an increase in the sale of Chaniya Choli outfit was noticed and a number of new online, as well as offline clothing stores, opened in the countries namely, Australia, the US, and Canada.
Similar to the previous year, the demand of Chaniya Choli for Garba 2019 during Navratri season will be high. Plenty of online clothing stores in the US, Australia, and Canada are offering Chaniya Choli without any shipping charges. In addition to this, there are many other clothing items such as Lehengas, Gowns and other types of dresses such as lachas, crop-tops, and skirts which are highly available on these stores. The popularity of Garba dance is compelling not just Gujratis but also the non-Gujaratis to buy Chaniya Choli for garba dance during Navratri season.
World
Turkish Textile Giant Sun Textile Solution Proposal for Drought

While the World Health Organization (WHO) and the United Nations (UN) are seeking solutions to combat drought through various projects, Ekoten Textile, a subsidiary of Turkey’s textile giant Sun Textile, has developed a groundbreaking project in collaboration with a technology startup to minimize the intensive water consumption in the textile industry. This pioneering project, the first of its kind globally, will enable the recycling and reuse of up to 90% of the water used in textile production.
Drought is one of the most pressing issues facing the world today. According to WHO data, 40% of the global population is struggling with water scarcity. By 2030, up to 700 million people could be forced to migrate due to drought. The unconscious use of water in global production processes plays a significant role in the rapid depletion of clean water resources.
The textile industry is one of the sectors with the highest water consumption. In Turkey, while the food industry consumes 22% of the water used for industrial purposes, the textile sector follows closely with 18%. For instance, producing an average of 40 tons of products daily requires 2,500 tons of water, equivalent to the daily water consumption of approximately 10,000 people.
CLEAN WATER RESOURCES FOR HUNDREDS OF THOUSANDS OF PEOPLE EVERY DAY!
In textile production, where clean water resources are heavily consumed, the innovative success of the Turkish company stands out as a global best practice. This initiative will shape the future of the industry. The wastewater recycling project, developed through intensive R&D efforts, will ensure that over 90% of the required water is sourced from recycled supplies.
The reuse of wastewater in production will transform the fate of countries operating in the textile sector. By preventing the use of clean water resources for textile production, this project will free up clean water sources that can meet the daily needs of hundreds of thousands of people.
R&D ACTIVITIES IN 38 COUNTRIES WITH 380 PARTNERS!
Sun Textile places great emphasis on R&D activities, conducting research and development efforts with 380 partners across 38 countries. Sun Textile and its subsidiary Ekoten Textile export nearly 90% of their production, solidifying their identity as a leading exporter. The company ships products to numerous destinations worldwide, including European countries, the UK, and the US. Sun Textile, the leading ready-to-wear exporter in the Aegean Region, achieved a consolidated turnover of 250 million euros in the third quarter of 2024, continuing its active growth trajectory.
OFFERING CUSTOM DESIGNS TO CUSTOMERS
Sun Textile provides its own designed collections to leading brands in Europe and the UK. Ekoten Textile, its subsidiary, is among the most respected knitted fabric manufacturers in Turkey and Europe.
With a dedicated sales team for each major customer group and five design offices in three different countries, Sun Textile creates designs tailored to its customers’ needs. Its largest clients include the Inditex Group, H&M, Jimmy Key, Tesco, Kiabi, Marks & Spencer, and Next.
Sun Textile also extends its sustainability approach to social responsibility, notably for its high ratio of female employees. The company, which went public in 2022, is also listed in dividend indexes.
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