Lifestyle
The Birth of a Beauty Giant is Shaking the International Luxury World

In the United States, and all around the world, we’re all fascinated by luxury brands and you probably think you know all of them. But the most famous ones aren’t always the most exclusives and today we’re looking into the fascinating international growth of French luxury house Morreale Paris, projected to become one of the main newcomers of the next few years, joining New York based Khaite on the list of the most anticipated labels of 2021
The discreet Parisian label is known to have been around for hundreds of years in Europe working only with royal dynasties before relaunching worldwide in 2018 after its mysterious founder Jean Pierre Morreale, had a dream where his ancestor told him it was time to open the brand to the rest of the world.
The following year, the French company launched their first perfumes for her and for him just before shocking the internet by introducing the most expensive fragrance in the world, Le Monde sur Mesure (sold for $1.8M the same year to an anonymous buyer after a secret exhibit in Los Angeles.
Adding to the hype, Morreale Paris’ owner and creator, Jean Pierre Morreale, who was described in the press as a « cryptic figure » is known for being one of the most private personalities in the business. Notorious for attending anonymously events of his own company and for his personal relationships with royals and Hollywood A-listers.
The French label released two introductory campaigns in 2018 and 2020 featuring actress Logan Polish and runaway models Connor and Max Haddadin before selling out of all products almost immediately in the United States instantly picking the interest of the US luxury market while promising restock before the end of the year along with the launch of new products.
Business wise, if the young label keeps drawing interest from its US customer base and is able to maintain the exponential growth they’ve been generating over the past two years… there’s a new kid in luxury town and you should probably stay very attentive for Morreale Paris’ IPO because it might be the best deal of the decade.
We are avidly waiting for their 2021 campaign that might integrate runaways according to a source close to the brand and we are ready for some new epic cinematography and stories like only Morreale Paris can do!
If you haven’t heard of Morreale Paris yet, go discover their website at www.morrealeparis.com
Our favorite fragrances are Heritage for ladies and Meridian for gentlemen.
SEE ALSO : Morreale Paris’ secret touch, cinematography for kings.
Lifestyle
How To Combine Astrology With Self-Care Rituals To Enhance Daily Living

Self-care looks different for everyone. And it could look different day by day. Sometimes you just need meditation or journaling or a grounding ritual. Sometimes you need movement. Sometimes you need more rest. Have you ever wondered why it’s different day-by-day and why you can’t seem to “stick” to something?
Most of us know something about Western astrology, but have you ever heard of Vedic astrology (Jyotish)? Vedic astrology focuses on your moon sign (which may differ from your Western astrological chart), planetary transits, and Dasha period. These three areas shape how you feel, act, and process emotions every day.
The time management app align27 doesn’t just focus on your typical horoscope. It gives you a personalized Vedic birth chart and a daily favorability forecast based on planetary influences. It uses a simple yet powerful stoplight system — green for favorable times, yellow for neutral, and red for moments when it’s best to slow down — to help you navigate each day with intention.
Why Vedic astrology and self-care go hand in hand
Ever have days where everything flows effortlessly and others where nothing seems to go right? That’s not random — it’s the influence of the planets at play. Vedic astrology teaches that planetary transits and periods, and the Moon’s placement each day all impact your energy.
By understanding these influences, align27 customizes your self-care rituals to work with the planetary energies rather than against them. The result? A self-care routine that feels more natural, restorative, and in harmony with your personal astrology.
How to align self-care with align27
1. Follow your moon sign for emotional well-being
In Vedic astrology, your Moon sign reveals how you process emotions, handle stress, and recharge. The align27 app provides real-time insights into your Moon sign’s current state, helping you plan self-care that supports your well-being.
- Fire Moons (Aries, Leo, Sagittarius): align27 will highlight action-oriented times, which are perfect for movement-based self-care like yoga, walking, or a workout.
- Earth Moons (Taurus, Virgo, Capricorn): Your best self-care moments often fall during grounding planetary periods. The align27 app helps you time activities like cooking, gardening, or Ayurvedic oil massages.
- Air Moons (Gemini, Libra, Aquarius): Mental stimulation is key for you. Use align27’s favorable green time slots to plan journaling, reading, or creative work.
- Water Moons (Cancer, Scorpio, Pisces): Emotional balance is crucial; align27 suggests introspective yellow periods during which self-care like meditation, breathwork, or music therapy can help you reset.
By checking your daily Moon sign insights in align27, you can sync your self-care with your emotional energy instead of forcing routines that don’t feel right.
2. Sync with planetary transits for daily rituals
Planetary movements in Vedic astrology directly influence your daily energy. Instead of following the same self-care routine every day, use the align27 app to check which planets are strongest and which ones need balancing.
- Green periods: Ideal for action — schedule workouts, deep work, or personal projects.
- Yellow periods: Best for reflection — meditation, light reading, or connecting with loved ones.
- Red periods: Time to pause — prioritize self-care, avoid big decisions, and rest.
For example:
- If align27 shows a red period under Mercury’s influence, it’s a sign to unplug from tech and practice silence (Mauna) instead.
- A green period during a Moon transit suggests a great time for emotional processing through journaling or spiritual rituals.
- If Saturn is active, align27 might recommend structured self-care, like a disciplined yoga practice or fasting.
The daily timing feature of align27 takes the guesswork out of self-care, helping you plan around when the universe is actually working with you, not against you.
3. Use your Venus sign for beauty and self-love rituals
In Vedic astrology, Venus (Shukra) represents luxury, pleasure, and how you experience beauty. But your Venus sign in your birth chart tells you what kind of self-care truly nourishes your soul.
- Venus in Fire Signs: You love bold, energizing self-care. Ayurvedic herbal treatments, bright colors, and invigorating scents like sandalwood or saffron uplift your energy.
- Venus in Earth Signs: You prefer high-quality, natural self-care. Organic skincare, silk bedding, and nourishing food rituals align with your Venus energy.
- Venus in Air Signs: You thrive on social and intellectual beauty. Try mantra recitation, decorating your space with art, or engaging in deep conversations.
- Venus in Water Signs: You need emotionally fulfilling self-care. Essential oil baths, soft textures, and music therapy create a calming atmosphere.
4. Strengthen your planetary weaknesses through rituals
Each planet in your birth chart has strengths and weaknesses based on its placement. You can balance planetary imbalances through specific self-care rituals:
- Weakened moon? Drink warm milk with cardamom, wear white, and meditate under the full Moon.
- Struggling with Rahu energy? Reduce digital distractions, light camphor, and chant “Om Rahave Namah.”
- Mars overactivity? Avoid spicy food, practice slow yoga, and wear cool colors like blue or white.
The align27 app personalizes these remedies based on your birth chart and daily planetary shifts.
Align your self-care with the stars
When you integrate Vedic astrology into your self-care routine, you’re not just following trends but tuning into the ancient wisdom of timing and energy alignment. Instead of forcing yourself into a one-size-fits-all self-care plan, you can create rituals that genuinely support you based on the cosmic influences at play.
With tools like align27, you can easily track your best days for rest, action, and reflection — making self-care effortless and aligned with the universe. Because taking care of yourself isn’t just about doing more — it’s about doing what’s right for you, at the right time.
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