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The Art of Crushing It by Omer Del Villar

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If you need the motivation to overcome the obstacles before you, then the story of Omar Del Villar should be all the motivation that you need!

Regardless of where you come from or how you started in life, success is always available to you if you have the right motivation and follow the correct principals. Omar Del Villar is the living proof that if you work hard and strive to achieve success, then you can reach your goals! As the successful owner of Echelon Smiles and co-owner of Go Giveaways, he has been kicking goals since he started down the path of entrepreneurial success.

Any startup is going to take a massive amount of hard work. Movies and television have made the idea of creating and managing a startup to be something like finding the perfect idea and then sitting back and watching and counting the money as it starts rolling in. The truth is somewhat more complicated, but that doesn’t mean that the dream is no less achievable.

Although creating a brand, a company, or a startup is fulfilling and rewarding in its own right. You’re going to have to invest a lot of blood sweat and tears into the venture before you see it become a success. Success is never guaranteed either. Failure is always lurking just around the corner, and you can’t afford to sit back and just relax until the project is complete.

Success isn’t always a success; how you imagined it would be!

You can succeed in life but still, fail in your goals. Startups and businesses may seem like a success from the outside, but when you speak to the people that started them and poured their blood, sweat, and tears into them, they would call them a failure. It’s easy to become so involved in the new business that you lose

Many startups and businesses look successful from the outside, but if you spoke to their original founders, they would consider them a failure. Why? Because of the long hours, the money invested, the toll that they took on their friends and families. It’s essential that you don’t lose sight of your goals during any new business venture.

To help make this a little easier, Omar has come up with his guiding principals that he has used successfully on his rise to the top and during the successful creation of his businesses. No two companies are the same, but hopefully, through utilizing his advice, your next business venture or startup will go much smoother and be a huge success!

Start off by defining your personal goals before you set the purposes of your business!

It’s vital that your personal goals drive your professional goals and business goals, not the other way around. If you aren’t happy with your personal life, then what hope do you have of achieving success and happiness in your professional life? There are a few simple ways that you can define your personal goals.

You want to start off by writing down your personal goals. This will allow you to own the decisions you make along your journey and ensure that you don’t lose track of them along the way. If you have them written down somewhere, you’re less likely to ignore them. It’s easy to disregard them or change them to suit your current situation if you haven’t got them written down somewhere.

Focus on your strengths rather than always trying to fix your weaknesses!

It’s easy to develop tunnel vision on your idea or business, assuming that you’re the only one who can take it to the next level. You can get hung up on different parts of the process that need to be fixed or changed and assume all the responsibility for making those corrections or changes.

Surround yourself with people that are strong in their own rights. Look for people that can help you build-up the areas of your brand or business that you don’t have all the technical know-how for. If you struggle with the business but have a great idea, then look for people that have the business knowledge and experience that you lack.

Would you rather sit and watch your dream never come to fruition, or would you prefer to see that dream become a reality? If you’re a great people person and fantastic at making connections, then focus on that and allow other people to utilize their strengths.

Create realistic goals along your journey towards success!

If you wanted to make a million dollars, would that be your only goal? If you wanted a million followers on social media, would you make that figure you’re only goal? Of course you wouldn’t! You need to set yourself realistic goals and milestones along your journey to keep pushing and rewarding yourself for your hard work.

One way to keep you motivated throughout your rise to the top is to set yourself realistic and achievable milestones. It’s important to reward yourself when you achieve your milestones to keep you motivated to reach the next one. Otherwise, you can lose your focus and drive along your journey. Small rewards are a great way to keep your motivation high as you strive to achieve your dreams.

Be honest with yourself, and always follow through when you make decisions!

It’s always easy to talk the talk, but when it comes to practicing what you preach, are you following through? If you’re the leader of your company, then people look up to you and expect you to lead by example. A weak leader is never going to inspire his team to go above and beyond in the tasks that they complete.

If you want your employees or team members to thrive and flourish through healthy work-life balances, then it’s crucial that you do the same. Never neglect your personal life in exchange for your business, as this is time that you’ll never be able to get back. Many successful entrepreneurs look back and wish that they could have some of the time they put into their businesses back, but time is one thing you cannot buy.

That doesn’t mean that you shouldn’t work hard, but always remember what it is that you’re working hard for!

Don’t be afraid to learn and celebrate your success

There is always something to learn. A new skill, a new hobby, or a new way of doing things that you hadn’t been aware of before. Never be afraid to learn new things and embrace new ideas; you never know if it’s one of those new ideas that could be your greatest success and achievement!

Hopefully, by following the above principals, you’ll enjoy as much success in business and life as Omar has! Good luck with your business or brand, and never lose sight of your goals.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

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Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.

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