Lifestyle

The Art Industry’s Next Big Street and Graffiti Artist Star, Dr. Nicholas Toscano On his Dual Career Path

Published

5 years ago

May 4, 2020

Dr. Nicholas Toscano, a former decorated US Naval Dental officer and current NYC celebrity dental surgeon is no stranger to the spotlight. Dr. Toscano is currently the official dentist for roughly 25 modeling agencies in NYC and LA which include Lions, Wilhelmina, One Model Management, Marilyn, Storm, Major models, Heroes, Fusion, and others. His patients include some of the most famous models in the world including Victoria’s Secret models, Candice Swanepoel, Helena Christensen, Jasmine Tookes, Romee Strijd, Josephine Skriver. High fashion models Andreja Pejic, Vittoria Ceretti, Bambi Northwood Blyth, Greta Varlese, and other stars like Real Housewives of NYC, Sonja Morgan and Countess Luann de Lesseps. What was shocking to learn that Dr. Nicholas Toscano is also the famous street graffiti artist known as 1Penemy.

Q: How does a famous dentist and surgeon like yourself become a street graffiti artists?

A: Well that’s an interesting question, in addition to the famous models I treat in my office, I also take care of over 100 artists in NYC, Miami, and LA which include such famous artists as Bradley Theodore, Jeremy Penn, Layer Cake, Tripp Derrick Barnes, BY Flore, Producer BDB, Jason Ackerman, Alan Jeffery and many others. Over the years these artist where very generous with me not only giving me their art but also inviting me out to their shows and many became my close friend. Through their influence I developed a natural passion for the arts and decided to give it a go.

Q: How did you come up with the name 1penemy?

A: Well Street art and graffiti art is not exactly legal, so I decided to come up with a name reflective of that, the name 1Penemy stands for Number 1 public enemy.

Q: Why Mugshots of famous models as the centerpiece of your street art?

A: There is a lot to this question. I consider street art also in the spirit of Andy Warhol Pop iconic art. His art also centered on figures he hung out with on daily basis or whom he associated with. Since the majority of my dental practice involves treating some of the worlds most famous models and model agencies it was natural to center my art on Models I grew up on or treated in my practice. In 2016, I came up with my first designs of my SOHO model Line up street art of supermodels of the 90’s I grew up on and loved which are Cindy Crawford, Kate Moss, and Stephanie Seymour. The mugshot is meant to symbolize women’s struggles they have occurred throughout history. I began wheatpasting my art all over NYC and started my art instagram @1penemy profile.

Q: Why did you keep your art such a secret for so long considering your Surgical Instagram profile @drtoscanodds has 170,000 followers.

A: Well Art is balanced with science in my office with countless client-tailored artistic smile reconstructions, makeovers, and recreations. Art is a passion of mine that obviously makes sense from my surgical recreation of a patient’s smile to my street art, being artistic is in my blood. However I wanted to keep the graffiti street art part of my life a secret as I built my art brand 1Penemy which is still growing so I decided to keep my dental life separate from my street art until recently. I started my art in 2016 and from 2016 to 2020 people would take pictures next to my famous 1penemy SOHO model line street installations and they would tag my art instagram. As my art page grew so did the requests for people to buy my art.

Q: Have you sold you art?

Yes but mostly at charity auctions to benefits causes such as children’s hospitals and save arts programs in NYC. Currently any sale of my art a portion of his profit will be donated to organizations that assist in diminishing women’s struggles such as Model Alliance and the Me Too Movement. I currently have over 30 active commissions and 50 more requests.

Q: How has covid 19 and the stay at home order impacted your street art and art career?

A: It hasn’t. It actually has allowed me to step away from my busy dental practice and focus 100 percent on my art. I have enhanced my canvas work, which is mixed media and I love the use of acrylic paint. In 47 days of my lock down in New York City I have completed over 24 mixed media canvases for clients.

Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

Published

2 weeks ago

April 15, 2025

Michelle Langton

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.

Choose a Personalized Item

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.