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Texas Gun Store uses “Back to School” Sales Line, Invites Several Concerns

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Boyert Shooting, a firearms dealer, was in a controversy last year after it poked fun at Dick’s Sporting Goods. Dick’s sporting goods announced that it will no longer sell assault rifles or high capacity machines after the mass shooting at Marjory Stoneman Douglas High School, Parkland.

This year, its sales line grated the nerves of many. It was insensitive and reckless. Its marketing strategy needs more thought and more humanity. In a sign near the Boyert Shooting Center it read- “Back to School Sale August 13 through 18. Up to 50% off on Firearms.”

It was Michelle Simons, who drove by the sign with her husband and saw this. This kind of promotion by Boyert Shooting in the wake of mass shootings in El Paso, Texas and Dayton, Ohio is inappropriate.

Her husband shared his thoughts on the incident- “In the Current climate and in the current culture where we have school shootings just constantly, mass shooting just constantly. It seems like a real poor choice of words.”

Later Boyert Shooting made a statement defending its poor promotion techniques. It said- “We have friends and family who are teachers and our way of reaching out and saying thank you is by offering a summer long promotion of discounted training courses, firearms and accessories. A lot of Texans are not aware, but it is now legal to conceal-carry in some colleges and for teachers in certain school districts to conceal carry as well.”

Boyert Shooting’s casual dismissal of the stark truth garnered hatred from the twitterati.

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Creating Safe Havens: Inside Genesis USA’s Vision for Inclusive Housing

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Photo Courtesy of GenesisUSA

GenesisUSA, a nonprofit based in Arlington, Texas, works to improve the lives of disabled veterans and children who have lost their parents. Led by Charles Ford, the organization goes beyond providing financial aid. It focuses on long-term solutions, like building wheelchair-accessible homes, to support independence and dignity for those in need. With rising housing costs and growing inequality, GenesisUSA’s mission addresses a critical gap.

Ford and his team create supportive environments that help promote self-reliance in underserved communities. As a smaller, community-based organization, it addresses challenges that can be difficult for larger organizations to manage. Its work shows how local initiatives can make a noticeable difference.

A Growing Crisis: The Need for Accessible Housing

The demand for affordable and accessible housing continues to grow. A 2023 report from the National Low Income Housing Coalition estimated that more than 11 million U.S. households need homes with accessibility features. This challenge is more pronounced for disabled veterans, with nearly four million living in homes that do not meet their physical needs.

“Our veterans have sacrificed a lot for this country, but many still face housing that doesn’t suit their needs,” Ford says. “Beyond merely providing them shelter, we’re creating a space where they can live comfortably.”

GenesisUSA is responding by building homes designed for accessibility. These houses include ramps, wider doorways, and modified kitchens and bathrooms to allow veterans to live more independently. The organization also plans to create supportive environments for children who have lost their parents, many of whom also face mobility challenges.

Ford’s Community-Driven Leadership at GenesisUSA

Ford’s years of experience in construction and his dedication to charitable work have shaped his leadership at GenesisUSA. He stays closely involved, often meeting veterans and families to learn about their needs firsthand. “For me, it’s about building personal connections,” Ford says. “Large charities sometimes miss the individual stories.”

The community focus defines Ford’s leadership. Although some wonder if a smaller nonprofit can make a meaningful impact, Ford is confident. “We don’t have celebrity endorsements or huge budgets, but we have real relationships with the people we help,” he says. His dedication to grassroots efforts sets GenesisUSA apart from larger, more structured organizations.

GenesisUSA has already helped over 100 people and aims to expand its impact with affordable, accessible housing solutions. One notable feature is the inclusion of a wheelchair-accessible swimming pool, which has received positive feedback. Ford says, “We’re creating spaces where people can enjoy life fully, just like everyone else,” which reflects the organization’s mission to support independence and inclusion.

Building More Than Homes: A Reflection of Hope

Ford looks back on GenesisUSA’s progress with a clear sense of purpose. “We’re not simply building homes, we’re offering hope and building opportunities for independence,” he says. “We’re here to support veterans who face mobility challenges and children who have lost their parents, offering them a chance at a more self-reliant life.”

As the organization’s reach expands, so does its ability to impact lives across the country. Its work embodies Ford’s dedication to ensuring that no one is overlooked. Ford envisions scaling their efforts while maintaining the personalized approach that defines their model.

“We’re still in the early stages,” he notes. “As we grow, we’ll continue to prioritize individual needs. Our success hinges on the improved quality of life for each person we help.”

As the demand for accessible, supportive housing rises, organizations like GenesisUSA play an important role in filling gaps left by larger institutions and government programs. Through its focus on tailored support and community-driven solutions, GenesisUSA is building a model for how smaller nonprofits can significantly impact and address pressing social needs.

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