Business

Taking the Amazon FBA automation industry by storm is a young business personality named Cohen Chorabik

Published

5 years ago

September 4, 2020

With the use of contemporary strategies and automation services with his firm ‘Smart FBA’, Cohen has turned brands towards massive growth and success.

The world gets closer day by day with so many technologically advanced improvements across industries. Especially, amidst the tough times that the world together is facing due to a global health pandemic, so many brands and businesses who used to be market leaders, are now running out of ideas to survive in their respective fields as growth for most of them has been hindered. This has necessitated the use of the digital world to carry on their business activities so that by one way or the other they can at least maintain a certain momentum in the market. The Amazon FBA business has given umpteen numbers of opportunities to people to automate every process of their business activities and help them earn better. Utilizing this market industry and coming up with his cutting-edge ideas and concepts is a young business personality called Cohen Chorabik, who at only 27 years of age has become the CMO of his firm, called ‘Smart FBA’.

Cohen initially worked at a comfortable position in the engineering field; however doing something in the online world made him enter the industry and turned him into a digital consultant and entrepreneur, where today he turns ordinary names into successful brands and enterprises by growing and thriving them on a global scale from the last four years with the help of Amazon FBA automation.

There are so many opportunities that can be explored by brands and businesses by choosing the Amazon FBA service, which lets them, ease their business activities by taking care of various services like storing, packing, and shipping as well. This reduces the burden on the shoulders of the sellers and offers flexibility to them.

Cohen’s Smart FBA, not only draws out a growth pattern for the large enterprises, but also for medium-sized and small businesses and personal brands so that with the services provided by them, they can achieve global success by scaling at a global level. For this, Smart FBA helps them in selling popular unrestricted brands so that they face less competition in the market and gain customer’s attention easily. With Cohen and other talented team members at Smart FBA, they together devise strategies and plans that can automate the entire experience of the Amazon FBA for its clients. With the selection of restricted brands, clients not only face reduced competition, but also get better opportunities to earn higher profits, and brand loyalty of the customers.

Since 2016, Cohen has become a full-time entrepreneur whose astute skills as a digital consultant has gained him great recognition and name in the industry in just a matter of a few years. His success can also be seen from the amount of revenue he has made, which is approximately 2 million in the online world, by being a successful digital entrepreneur.

Cohen says that the major part of the success in his life is because of the opportunities given by Amazon and the online world that has also given much success to the many entrepreneurs who have worked with him. The pandemic too couldn’t hinder the growth of Amazon, which led in it providing many more opportunities to companies and brands to thrive within the economy of the world.

Smart FBA have launched their new warehouse in Portland, helping in accelerating the order processes. They are also busy presently, in finding more new locations for scaling their operations for 2021. Their website, https://smartfba.com/, will give a comprehensive view about their services.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

2 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.