Lifestyle
Super-Middleweight Star Edgar Berlanga Joins Eddie Hearn’s In Matchroom Boxing.

They have come together for a multi-fight promotional deal, and boxing fans can’t contain their excitement already.
Isn’t it interesting to read more about the successes and journeys of a few individuals and professionals, especially from the younger brigade, who make it huge all on their own? Well, the world has witnessed the rise of too many such talented beings, but among those, only a few have gone ahead in astonishing the world with their innate skills, talents and passion in their niches. We couldn’t help but notice how the sport of boxing has remained lit with several young and unbeaten talents like the Unbeaten Super-Middleweight Edgar Berlanga. Since the very start of his career, this incredible youngster from Brooklyn, New York City has remained steadfast in reaching the forefront of the sector and has also been quite successful in doing that.
Recent reports confirms that the Brooklyn boxer has now signed a multi-fight promotional deal with Eddie Hearn’s Matchroom Boxing, for which all his fans, followers and boxing lovers look excited. He chose Matchroom Boxing as his new promoter to further up his “game” in the sport with a multi-fight agreement. His fights will now be streamed by DAZN through exclusive content with Matchroom. As per the contract, he is to fight Canelo Alvarez, the Mexican boxing superstar, who is also in a deal with Matchroom.
Edgar Berlanga, besides being a well-recognized champion, is also aware of the business side of things, and so he chose Eddie Hearn’s proposal to create waves in the sporting world to fight multi-fights with other boxing stars in the next few months. He is already the 4th-ranked contender for Canelo Alvarez’s IBF and WBO super middleweight titles and is ranked 6th by the WBA. He is also ranked 12th for two other 168-pound crowns by the WBC.
People are looking forward to seeing his next fight (58-2-2, 39 KOs), which can happen against WBO interim super middleweight champion John Ryder (32-5, 18 KOs), coming May 2023 in Mexico. After parting ways with long-time promoter Top Rank Inc, he chose Matchroom for newer opportunities and many more fights that could help him remain an undefeated champion.
Lifestyle
Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.
But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.
Choose a Personalized Item
Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.
Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.
Consider Their Culture and Background
As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.
Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.
Consider a Functional Gift
You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.
Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.
Tie it to a story
Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.
Offer Quality Gifts
Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.
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