Business
Summit held to share insights of Social Media High-end Marketing Influence in China

In today’s modern generation, social media already plays a significant role in the daily lives of millions of people all over the world. Especially in the fast developing country of China, the social media development is much more prominent. This country also raises plenty of high-end consumers who show frequent social media behavior.
On 11th April, Shanghai held a luxury retail and innovation summit. This summit brought forward the retail insights and market analysis of high-end consumers, to provide luxury brands with a better understanding of these new wealth upstarts.
During the summit, Nicole YANG, CEO of Secoo EEC Business and Group CMO, offered valuable insights about the online luxury buyers. With this, luxury brands can know how to improve their business in the best possible way. Secoo, the largest luxury e-commerce platform, revealed about the characteristics and the hobbies of luxury buyers which include age group, regional distribution, lifestyle, food, gaming, recreation, and entertainment.

Age Group

Regional Distribution

Lifestyle of Buyers
With Tencent’s cooperation, Secoo analyzed consumers’ data and matched it with Tencent’s big data, to classify the luxury buyers with respect to gender and status. These include:
- Delicate piggy girls
- Trendy cool men
- New middle class
- New rich
The luxury buyers in Secoo are interested in virtual and real objects. Most of the upscale luxury buyers love to purchase luxury clothes and shoes. On the other hand, entry-level buyers begin from premium beauty products.
If brands in China want to reach a high level of sales, then they must develop essential social media marketing strategies. For instance, WeChat, the most popular social app of Tencent, launched mini program and moment ads, where brands can heavily promote products and services through different advertising types. With effective social media marketing to precise targeted audiences, luxury brands could expand their business in a fast and reliable way, without spending more time and budget as they did in the traditional advertising approach.
Secoo analyzed the shopping data under different scenarios during the summit. In the luxury white paper, brands could be properly guided on how to improve social media marketing techniques to make the most of its services. Secoo is committed to offering guidance for different high-end brands which conduct marketing campaigns to develop more alternative solutions to boost traffic.
Secoo also revealed that the online luxury buyers have a keen interest in categories like photography, shopping, personal care, makeup and more. Shoppers always want to stay on trend, hence the companies can benefit from offering only the most trending and in-demand products and services that can match to their particular needs.
By Nicole’s introduction, brands also acquired insights of high-end consumers’ needs and wants. For example, high-end consumers in China are interested in entertainment category like explanatory and exotic events about entertainment and food. They also love to watch or read emotional things that can relieve them of the pressure and daily stress.
Every customer has specific needs. It is therefore advisable for brands to offer products and services that will meet the needs and requirements of potential customers. With the fierce competition in the industry, companies must not be discouraged with competitors. Instead, brands can make this competition as a source of motivation to improve services further by establishing more innovative social media marketing with the help of Secoo in China to attract more targeted audience.
By using creativity and knowledge in the best way, luxury brands can achieve the goals, visions, and missions through better understanding of their consumers. Even more important, brands can also establish a good reputation in the industry and gain the trust of many consumers. Overall, social media marketing can be the best tool.
Business
Mega Construction Projects That Relied on Advanced Crane Technology

When it comes to large-scale construction projects, the right equipment can make all the difference. From towering skyscrapers to massive bridges and complex infrastructure developments, cranes play a crucial role in lifting, transporting, and positioning heavy materials with precision and efficiency. As technology has advanced, so too has crane engineering, allowing for safer and more ambitious builds. In the points below, we take a closer look at some of the world’s most impressive mega construction projects that relied on cutting-edge crane technology to bring them to life.
Burj Khalifa – Dubai, UAE
Standing at a staggering 828 metres, the Burj Khalifa remains the tallest building in the world. Constructing such a colossal structure required cranes that could operate at extreme heights. Specialised luffing-jib tower cranes were employed to lift materials hundreds of metres into the air, battling high winds and desert heat. These cranes were anchored to the structure itself as it rose, ensuring stability and precision throughout the build.
Sydney Metro – Australia
As Australia’s largest public transport infrastructure project, the Sydney Metro has transformed the way people move around the city. The project required massive tunnel boring machines (TBMs) to carve underground routes, but just as critical were the cranes used to transport and position enormous precast concrete segments. Mobile and crawler cranes with advanced hydraulic systems played a key role in assembling stations and track infrastructure with minimal disruption to existing road networks.
Hong Kong-Zhuhai-Macau Bridge – China
This engineering marvel, stretching 55 kilometres across the Pearl River Delta, is one of the longest sea crossings ever built. Given its scale, floating cranes with immense lifting capacity were used to position pre-fabricated bridge sections. Some of these cranes had lifting capabilities exceeding 3000 tonnes, demonstrating the sheer power and precision required for such a complex marine project.
The Panama Canal Expansion – Panama
The expansion of the Panama Canal was one of the most ambitious infrastructure projects in recent history, involving the construction of massive new lock chambers. Gigantic gantry cranes were used to install the enormous steel lock gates, some weighing over 3000 tonnes. These cranes had to operate with pinpoint accuracy to ensure the seamless functioning of the canal’s new locks, allowing for the passage of larger vessels.
Hinkley Point C Nuclear Power Station – UK
The construction of this next-generation nuclear power plant has required some of the world’s most advanced heavy-lift cranes. The site features one of the largest land-based cranes in the world, capable of lifting reactor components that weigh hundreds of tonnes. These high-tech cranes have been crucial in ensuring the safe and efficient assembly of the plant’s intricate infrastructure.
The Role of Advanced Crane Technology in Modern Construction
Each of these projects would have been impossible without the evolution of crane technology. Innovations such as digital load monitoring, autonomous operation, and enhanced safety systems have allowed cranes to handle heavier loads with greater precision than ever before. For companies tackling complex construction projects, working with an experienced crane hire provider is essential. Businesses like Sventek Cranes offer cutting-edge crane solutions, ensuring that even the most ambitious projects can be completed safely and efficiently.
Mega construction projects continue to push the limits of engineering and design, and advanced crane technology remains at the heart of these achievements
Whether it’s lifting components for a record-breaking skyscraper or positioning bridge segments over open water, cranes will always be an integral part of building the world’s most remarkable structures. By leveraging state-of-the-art crane systems, today’s construction industry is making the impossible possible – one lift at a time.
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