Business

Summit held to share insights of Social Media High-end Marketing Influence in China

Published

6 years ago

April 15, 2019

In today’s modern generation, social media already plays a significant role in the daily lives of millions of people all over the world. Especially in the fast developing country of China, the social media development is much more prominent. This country also raises plenty of high-end consumers who show frequent social media behavior.

On 11th April, Shanghai held a luxury retail and innovation summit. This summit brought forward the retail insights and market analysis of high-end consumers, to provide luxury brands with a better understanding of these new wealth upstarts.

During the summit, Nicole YANG, CEO of Secoo EEC Business and Group CMO, offered valuable insights about the online luxury buyers. With this, luxury brands can know how to improve their business in the best possible way. Secoo, the largest luxury e-commerce platform, revealed about the characteristics and the hobbies of luxury buyers which include age group, regional distribution, lifestyle, food, gaming, recreation, and entertainment.

Age Group

Regional Distribution

Lifestyle of Buyers

With Tencent’s cooperation, Secoo analyzed consumers’ data and matched it with Tencent’s big data, to classify the luxury buyers with respect to gender and status. These include:

Delicate piggy girls
Trendy cool men
New middle class
New rich

The luxury buyers in Secoo are interested in virtual and real objects. Most of the upscale luxury buyers love to purchase luxury clothes and shoes. On the other hand, entry-level buyers begin from premium beauty products.

If brands in China want to reach a high level of sales, then they must develop essential social media marketing strategies. For instance, WeChat, the most popular social app of Tencent, launched mini program and moment ads, where brands can heavily promote products and services through different advertising types. With effective social media marketing to precise targeted audiences, luxury brands could expand their business in a fast and reliable way, without spending more time and budget as they did in the traditional advertising approach.

Secoo analyzed the shopping data under different scenarios during the summit. In the luxury white paper, brands could be properly guided on how to improve social media marketing techniques to make the most of its services. Secoo is committed to offering guidance for different high-end brands which conduct marketing campaigns to develop more alternative solutions to boost traffic.

Secoo also revealed that the online luxury buyers have a keen interest in categories like photography, shopping, personal care, makeup and more. Shoppers always want to stay on trend, hence the companies can benefit from offering only the most trending and in-demand products and services that can match to their particular needs.

By Nicole’s introduction, brands also acquired insights of high-end consumers’ needs and wants. For example, high-end consumers in China are interested in entertainment category like explanatory and exotic events about entertainment and food. They also love to watch or read emotional things that can relieve them of the pressure and daily stress.

Every customer has specific needs. It is therefore advisable for brands to offer products and services that will meet the needs and requirements of potential customers. With the fierce competition in the industry, companies must not be discouraged with competitors. Instead, brands can make this competition as a source of motivation to improve services further by establishing more innovative social media marketing with the help of Secoo in China to attract more targeted audience.

By using creativity and knowledge in the best way, luxury brands can achieve the goals, visions, and missions through better understanding of their consumers. Even more important, brands can also establish a good reputation in the industry and gain the trust of many consumers. Overall, social media marketing can be the best tool.

Business

Top 5 Virtual Assistant Companies to Watch in 2025

Published

1 week ago

January 23, 2025

Matthew Wiles

Running a successful business in today’s fast-paced world requires a sharp focus on growth, strategy, and efficiency. However, managing the day-to-day operations can often become overwhelming. That’s where virtual assistant (VA) companies come into play. These companies specialize in providing skilled professionals who can handle everything from administrative tasks to customer service, marketing, and beyond, allowing entrepreneurs and small business owners to focus on what they do best.

With so many VA companies on the market, choosing the right one can be a challenge. To help you navigate the options, we’ve compiled a list of the top 5 virtual assistant companies to watch in 2025. Whether you’re an entrepreneur, a startup founder, or a busy professional, these companies offer top-tier solutions to meet your needs.

1. Assist World – The Gold Standard in Virtual Assistance

At the top of our list is Assist World, a U.S.-based company renowned for its personalized approach to matching clients with virtual assistants. Assist World goes beyond the typical “one-size-fits-all” model by taking the time to understand your unique needs and connecting you with highly skilled VAs who align perfectly with your business goals.

What Makes Assist World Stand Out?

Personalized Matching: Assist World matches clients with virtual assistants based on their specific requirements, ensuring the right fit every time.
Comprehensive Onboarding Process: The company’s seamless onboarding process streamlines communication and ensures VAs hit the ground running.
Client Success Management: Dedicated client success managers oversee the relationship, providing ongoing support and ensuring smooth operations.
Flexibility and Scalability: Assist World caters to businesses of all sizes, offering flexible plans that can scale as your business grows.

Who Is It Best For?

Assist World is ideal for entrepreneurs and small-to-medium businesses seeking a reliable, high-quality VA service that delivers consistent results.

Pricing:

Pricing is customized based on your needs, making it accessible for a wide range of budgets. Schedule a free consultation to learn more.

2. Time Etc – Affordable and Efficient

If affordability is your priority, Time Etc is a strong contender. This VA company specializes in administrative tasks and offers services at competitive rates. With a team of experienced professionals, Time Etc focuses on helping clients boost productivity without breaking the bank.

Key Features:

Dedicated VAs with extensive experience.
Transparent pricing with no hidden fees.
Focused primarily on administrative and organizational tasks.

Who Is It Best For?

Time Etc is a great choice for solopreneurs and small businesses looking for cost-effective virtual assistance for basic tasks.

Pricing:

Plans start at $29 per hour, with discounts available for bulk hours.

3. Belay – A Leader in Remote Executive Assistance

For those in need of executive-level support, Belay is a premier option. This company specializes in matching clients with highly skilled remote assistants who can handle complex tasks such as calendar management, bookkeeping, and project coordination.

Key Features:

Focus on executive and specialized assistance.
Rigorous vetting process for VAs.
Excellent client support.

Who Is It Best For?

Belay is ideal for CEOs, executives, and high-level professionals who require top-tier assistance.

Pricing:

Premium services come at a higher price point, starting around $2,000 per month for part-time support (45 hours a month). For 85 hours a month, pricing sits around $3,800.

4. MyOutDesk – Virtual Assistants for Real Estate

Real estate professionals, take note: MyOutDesk is the go-to VA service for your industry. Specializing in real estate operations, MyOutDesk provides skilled VAs who can handle lead generation, transaction coordination, and CRM management.

Key Features:

Expertise in real estate processes.
Comprehensive training programs for VAs.
Proven track record with top real estate agents.

Who Is It Best For?

Realtors, brokers, and real estate teams looking to streamline their operations and focus on closing deals.

Pricing:

Pricing starts at $1,750 per month for full-time assistants.

5. Boldly – Premium Virtual Assistant Services

If you’re looking for high-quality, premium VA services, Boldly is worth considering. This company offers subscription-based plans that provide access to experienced VAs skilled in a variety of disciplines, including marketing, customer service, and project management.

Key Features:

Highly experienced professionals.
Flexible subscription plans.
Focus on long-term client relationships.

Who Is It Best For?

Businesses and individuals willing to invest in premium services for comprehensive support.

Pricing:

Plans start at $39 per hour, with monthly subscriptions available.

How to Choose the Right Virtual Assistant Company

When selecting a VA company, consider the following factors:

Your Business Needs: Identify the tasks you want to delegate and choose a company that specializes in those areas.
Budget: Assess how much you’re willing to invest in virtual assistance and find a provider that aligns with your budget.
Flexibility: Look for companies that offer scalable plans to grow with your business.
Support: Choose a company with excellent client support to ensure smooth communication and problem resolution.

Why Assist World Is the #1 Choice

While all the companies on this list offer excellent services, Assist World stands out for its personalized approach, exceptional client success management, and flexible solutions, and most importantly, their fair pricing. At Assist World, prices generally fall between $1,500 – $2,000 a month for a full-time dedicated executive assistant. With a proven track record of helping businesses thrive, Assist World is the ultimate partner for entrepreneurs and small businesses ready to scale efficiently and effectively.

Ready to take your business to the next level? Schedule a free consultation with Assist World today and discover the difference a high-quality virtual assistant can make.