Lifestyle
Strength and Vulnerability: Majd Zaher’s New Novel Looks Beyond the Veneer of Lebanese Society
- Your first book ‘Borderline Love in Beirut’ explores some challenging topics and complex characters. Can you explain the inspiration behind the story?
Growing up in a conservative family brought many challenges to my life. There was always something missing in every moment I spent living. There was a part of me that I wanted to discover and unleash yet I was afraid of judgments and backlash. Hence, I grew up as the loneliest kid in town as I had no friends and always found myself the weakest individual wherever I was. Moving out from my family’s house and starting an independent life was an eye-opening experience and the main motive that made me talk and write. I wanted this novel to be a celebration for everyone who doubted his own potential, who thought that other’s opinion would be able to dim his or her own light, and on a personal level I wanted to prove to all those who had ever bullied me that I was able to find success and peace after all.
- One of the themes you deal with is marginalization and marginalized groups. Why did you decide to address this topic?
Writing has always been a way to pave the road towards a better world and an escape from the prisons we might be existing in. Talking about marginalized groups is based on my stance that everyone has the right to exist if they are not hurting or killing anyone else; and no one has the right to decide who is eligible to enjoy life and who is not. Unfortunately, in Lebanon, we have no laws to protect vulnerable or marginalized groups. These groups include immigrants, domestic labors, queer people, or any other category. In Borderline Love in Beirut, I was no longer Majd, I ascended to Joy and Adam’s soul to show the world how difficult living life becomes when no one likes you, when everyone avoids you, and when everyone judges you for what you look like and not for the real person you are. In Lebanon, we have laws that penalize love that does not protect women from harassment. In Lebanon, our system does not give any attention to the importance of mental health and does not help marginalized groups to engage in society.
- What is the role of mental health in ‘Borderline Love’, and what are some lessons about dealing with or treating mental health issues from the story?
In Borderline Love in Beirut mental health is the crux of the story. I will not be able to say how this Borderline case will evolve yet I could tell you how it all started. Joy and Adam were the victims of a society that has never been able to embrace them the way they are. Experiencing death, upbringing challenges, and health concerns, Joy and Adam grew to become victims each in their own way. The takeaway is that offering mental health care and support for people who undergo a certain trauma, and even those who did not, is something critical. We can no longer sit still when almost every hour a Lebanese citizen ends his or her life. We cannot sit still when people still think seeking mental health care are mad. We should learn that the strongest of us can sometimes be the weakest and most vulnerable.
- Is ‘Borderline’ a cautionary tale? Or is it intended as a reflection of another kind?
I see in Borderline Love in Beirut as many tales narrated at once. This novel carries in its pages a cautionary and reflective approach. At many parts of the story when I discussed Joys struggles with loneliness, self-hate and first love I was narrating many past incidents. However, in other pages, I detached myself from this reality and decide to go the extra mile and tell others how destructive it would be for anyone to fall in love before loving himself or herself, or how painful does it become when you don’t praise your uniqueness, or you don’t embrace yourself before listening to people’s judgments.
- The book is set in contemporary Beirut and focuses primarily on young characters. How do you perceive your own society in Lebanon in terms of some of these issues, including marginalized groups and mental health issues? What would you hope for the future of Lebanon in terms of societal relations and acceptance?
In Lebanon, the lifestyle is not bearable anymore but I’m still hopeful of what is coming next because I believe one day my people will wake up to realize that coexisting and accepting the other is the only way to guarantee long-lasting peace and prosperity. It is difficult to find words to describe Lebanese society, but I will say that it is strange and paradoxical. For example, if you go to certain areas in Beirut, you’ll see people of different backgrounds enjoying their lives without the essence of discrimination and stigma. However, if you would leave the city for a less than five-minute drive, you will see the opposite. My wish and sincere hope for the future is to have a safe place for all people to live in Lebanon. To have laws that do guarantee the rights of the weak, and more laws to ensure gender equality. I do hope as well more effort will be done to abolish the rules that penalize love and strengthen the rifts in society.
- The past year has been incredibly hard for Lebanon, and the world. What do you hope to impart, through ‘Borderline Love’ to young Lebanese who might have struggled through the August 4th explosion, COVID, and other major obstacles?
My message here is for those who have struggled and continue to struggle, for those who have lost and learned, for those who are still seeking to find a path to a safe shore, to all dreamers and seekers, to all lovers, to parents and youth. I want to tell them all that fighting can be exhausting but the end results will be rewarding. Let them all know that we will not rest, nor will we accept living in a place where our brothers and sisters are being killed. Not when the weak are always abused, and when all we want to do is love yet obstacles are placed in our way. Let them all know that we shall rise, and we will rise stronger than ever because after each storm there is always hope. Borderline Love in Beirut is the utmost manifestation of this idea.
Lifestyle
Global Ambitions: How Nekteck is Transforming Everyday Life Worldwide
In a world where technology often feels impersonal, Nekteck is rewriting the script. The company, built on the mission “To Live, To Feel, To Enjoy,” has carved a unique niche by blending functionality, wellness, and comfort into its product lineup. As demand for thoughtful solutions grows, Nekteck’s global vision expands its impact, touching lives in the USA, Europe, and Asia-Pacific.
Addressing Universal Needs with a Local Touch
The modern individual juggles endless responsibilities, from managing work-life balance to maintaining personal well-being. Nekteck has pinpointed this challenge, offering products as versatile as they are intuitive. From ergonomic massagers to energy-efficient appliances, their lineup meets the evolving needs of diverse lifestyles. By adapting designs and messaging to resonate with cultural preferences, Nekteck ensures its solutions feel personal, no matter where you are.
In the United States, their wellness-focused products cater to busy professionals looking for quick relief after long days. Across Europe, the emphasis on efficiency and design elegance has found an eager audience. Meanwhile, in the Asia-Pacific region, Nekteck is capturing the interest of health-conscious consumers eager for reliable, space-saving solutions.
The Balance of Innovation and Simplicity
Unlike competitors who often prioritize complexity, Nekteck understands the power of simplicity. Their electric massagers, compact air purifiers, and multi-functional kitchen tools are thoughtfully crafted for ease of use. But simplicity doesn’t mean sacrificing innovation—each product is built with durable materials and cutting-edge technology, designed to last and perform reliably.
The company’s commitment to quality shines brightly on platforms like Amazon, where glowing reviews reflect a user-centric approach. By maintaining transparency, offering responsive customer service, and tailoring their offerings to customer feedback, Nekteck builds trust one purchase at a time.
Expanding Horizons with Purpose
Nekteck’s growth isn’t just about reaching new markets and creating meaningful connections. The company’s expansion into regions with high demand for wellness and home solutions highlights its thoughtful strategy. By addressing common challenges such as affordability, efficiency, and product accessibility, Nekteck has positioned itself as a reliable companion in households worldwide.
The brand’s future is equally promising. Upcoming showcases at events like CES 2025 will unveil eco-friendly humidifiers, customizable massagers, and next-generation kitchen tools—all reflecting a growing focus on sustainability and innovation. This thoughtful blend of forward-thinking technology with environmental responsibility underscores their commitment to a healthier planet and happier customers.
A Vision Rooted in Wellness
At its core, Nekteck isn’t just about selling products; it’s about improving lives. Their mission to enhance everyday moments—whether through a perfectly kneaded massage or a more efficient meal prep routine—resonates deeply with customers across demographics. Families, wellness enthusiasts, and professionals find value in their offerings, making Nekteck synonymous with practical solutions and peace of mind.
With a bold vision for global growth and an unwavering focus on customer needs, Nekteck continues to make its mark. To explore its range and join the journey, visit its official website or connect with it on social media platforms like Instagram and YouTube.
Nekteck proves that technology doesn’t have to be complicated to be impactful. Instead, it can—and should—be a tool that brings balance, ease, and enjoyment to everyday life.
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