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Strength and Vulnerability: Majd Zaher’s New Novel Looks Beyond the Veneer of Lebanese Society

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  1. Your first book ‘Borderline Love in Beirut’ explores some challenging topics and complex characters. Can you explain the inspiration behind the story? 

Growing up in a conservative family brought many challenges to my life. There was always something missing in every moment I spent living. There was a part of me that I wanted to discover and unleash yet I was afraid of judgments and backlash. Hence, I grew up as the loneliest kid in town as I had no friends and always found myself the weakest individual wherever I was. Moving out from my family’s house and starting an independent life was an eye-opening experience and the main motive that made me talk and write. I wanted this novel to be a celebration for everyone who doubted his own potential, who thought that other’s opinion would be able to dim his or her own light, and on a personal level I wanted to prove to all those who had ever bullied me that I was able to find success and peace after all.

  1. One of the themes you deal with is marginalization and marginalized groups. Why did you decide to address this topic? 

Writing has always been a way to pave the road towards a better world and an escape from the prisons we might be existing in. Talking about marginalized groups is based on my stance that everyone has the right to exist if they are not hurting or killing anyone else; and no one has the right to decide who is eligible to enjoy life and who is not. Unfortunately, in Lebanon, we have no laws to protect vulnerable or marginalized groups. These groups include immigrants, domestic labors, queer people, or any other category. In Borderline Love in Beirut, I was no longer Majd, I ascended to Joy and Adam’s soul to show the world how difficult living life becomes when no one likes you, when everyone avoids you, and when everyone judges you for what you look like and not for the real person you are. In Lebanon, we have laws that penalize love that does not protect women from harassment. In Lebanon, our system does not give any attention to the importance of mental health and does not help marginalized groups to engage in society.

  1. What is the role of mental health in ‘Borderline Love’, and what are some lessons about dealing with or treating mental health issues from the story? 

In Borderline Love in Beirut mental health is the crux of the story. I will not be able to say how this Borderline case will evolve yet I could tell you how it all started. Joy and Adam were the victims of a society that has never been able to embrace them the way they are. Experiencing death, upbringing challenges, and health concerns, Joy and Adam grew to become victims each in their own way. The takeaway is that offering mental health care and support for people who undergo a certain trauma, and even those who did not, is something critical. We can no longer sit still when almost every hour a Lebanese citizen ends his or her life. We cannot sit still when people still think seeking mental health care are mad. We should learn that the strongest of us can sometimes be the weakest and most vulnerable.

  1. Is ‘Borderline’ a cautionary tale? Or is it intended as a reflection of another kind? 

I see in Borderline Love in Beirut as many tales narrated at once. This novel carries in its pages a cautionary and reflective approach. At many parts of the story when I discussed Joys struggles with loneliness, self-hate and first love I was narrating many past incidents. However, in other pages, I detached myself from this reality and decide to go the extra mile and tell others how destructive it would be for anyone to fall in love before loving himself or herself, or how painful does it become when you don’t praise your uniqueness, or you don’t embrace yourself before listening to people’s judgments.

  1. The book is set in contemporary Beirut and focuses primarily on young characters. How do you perceive your own society in Lebanon in terms of some of these issues, including marginalized groups and mental health issues? What would you hope for the future of Lebanon in terms of societal relations and acceptance? 

In Lebanon, the lifestyle is not bearable anymore but I’m still hopeful of what is coming next because I believe one day my people will wake up to realize that coexisting and accepting the other is the only way to guarantee long-lasting peace and prosperity. It is difficult to find words to describe Lebanese society, but I will say that it is strange and paradoxical. For example, if you go to certain areas in Beirut, you’ll see people of different backgrounds enjoying their lives without the essence of discrimination and stigma. However, if you would leave the city for a less than five-minute drive, you will see the opposite. My wish and sincere hope for the future is to have a safe place for all people to live in Lebanon. To have laws that do guarantee the rights of the weak, and more laws to ensure gender equality. I do hope as well more effort will be done to abolish the rules that penalize love and strengthen the rifts in society.

  1. The past year has been incredibly hard for Lebanon, and the world. What do you hope to impart, through ‘Borderline Love’ to young Lebanese who might have struggled through the August 4th explosion, COVID, and other major obstacles? 

My message here is for those who have struggled and continue to struggle, for those who have lost and learned, for those who are still seeking to find a path to a safe shore, to all dreamers and seekers, to all lovers, to parents and youth. I want to tell them all that fighting can be exhausting but the end results will be rewarding. Let them all know that we will not rest, nor will we accept living in a place where our brothers and sisters are being killed. Not when the weak are always abused, and when all we want to do is love yet obstacles are placed in our way. Let them all know that we shall rise, and we will rise stronger than ever because after each storm there is always hope. Borderline Love in Beirut is the utmost manifestation of this idea.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

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If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country. 

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors. 

Choose a Personalized Item 

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background 

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders. 

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift 

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for. 

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.  

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