Business
Streamlining Restaurant Operations: New Software That Has Revolutionized the Industry

The restaurant industry has seen significant changes over the past 15 years, particularly with the introduction of new software that has helped restaurants work more efficiently. With the use of technology, restaurants have been able to improve their operations, increase profits, and enhance the customer experience. In this article, we will discuss some of the new software developed for restaurants in the past 15 years that have helped them work more efficiently.
Point-of-Sale
One of the most significant changes in the restaurant industry has been the introduction of Point-of-Sale (POS) systems. POS systems are software that allows restaurants to process orders, manage inventory, and process payments. The use of POS systems has streamlined the ordering process, reducing customer wait times and improving the overall customer experience. Additionally, POS systems provide real-time inventory management, allowing restaurants to better manage their supply chain and reduce waste. Examples of popular POS systems used in restaurants include Toast, Square, and Clover.
Online Orders
Another new software for restaurants that have helped restaurants work more efficiently is online ordering systems. Online ordering systems allow customers to place orders online, eliminating the need for phone orders and reducing wait times. This has been particularly important during the COVID-19 pandemic, as restaurants have had to pivot to take-out and delivery models. Additionally, online ordering systems provide real-time updates on order status, reducing the risk of errors and improving customer satisfaction. Examples of popular online ordering systems used in restaurants include Grubhub, DoorDash, and Uber Eats.
Inventory Management
Inventory management software is another new software that has helped restaurants work more efficiently. Inventory management software allows restaurants to track inventory levels, manage suppliers, and generate purchase orders automatically. This software helps restaurants manage their inventory more efficiently, reducing waste and lowering costs. Additionally, inventory management software provides real-time data on inventory levels, allowing restaurants to adjust their menu offerings and pricing accordingly. Examples of popular inventory management software used in restaurants include Jolt, Upserve, BevSpot, and MarketMan.
Scheduling Software
Employee scheduling software is also new software that has helped restaurants work more efficiently. Employee scheduling software allows managers to create and manage schedules, track employee hours, and generate payroll reports automatically. This software helps restaurants manage their labor costs more efficiently, reducing the risk of over or under-staffing. Additionally, employee scheduling software provides real-time data on employee availability and skills, allowing managers to create schedules that optimize employee productivity. Examples of popular employee scheduling software used in restaurants include 7shifts, Homebase, and Deputy.
Conclusion
Introducing new software has revolutionized the restaurant industry and helped restaurants work more efficiently. With Point-of-Sale systems, online ordering systems, inventory management software, and employee scheduling software, restaurants have been able to streamline their operations, reduce waste, lower costs, and improve the customer experience. As technology continues to evolve, we can expect to see even more software developed for restaurants that will continue to improve their operations and bottom line.
Business
Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Byline: Jennyfer Ann Valencia
The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.
Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.
The Role of PR in Startup Funding
A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.
PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.
India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.
Establishing Credibility Through Media Placements
Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.
Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.
Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”
PR for Growth and Global Expansion
Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.
As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.
A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“
Ethical Considerations and Future Trends
Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.
Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.
Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.
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