Business

Strategies for Scaling Your Ecommerce Business with Social Media Advertising

Published

2 years ago

January 25, 2023

As an ecommerce business owner, you know that scaling your business can be challenging. With social media advertising, however, you can reach more customers and increase your profits. Let’s explore strategies for using social media advertising to grow your ecommerce business.

Target Your Audience Accurately

According to experts from Common Thread Collective, an ecommerce DTC marketing agency, one of the key benefits of social media advertising is the ability to target your audience precisely. You can use demographic data such as age, location, gender, and interests to ensure that your ads reach the right people.

Additionally, many platforms offer advanced targeting options such as retargeting (targeting people who have already visited your website) and lookalike audiences (targeting people who share traits with existing customers). By focusing on the right audience from the start, you can get the most out of your ad budget and maximize ROI.

Choose the Right Platforms

Understanding which platforms best suit your goals is essential when launching a successful digital marketing campaign. You should consider factors such as the age group of your target audience, their interests, and the content they engage with most often on each platform.

For example, Instagram is popular among younger audiences, while LinkedIn tends to be more engaging for professional services. Once you determine which platforms will give you the greatest return on investment (ROI), you can begin focusing on creating content tailored to each one.

Optimize for Mobile Devices

A vast number of internet users access social media via mobile devices. That means if you’re running ads on these platforms, it’s essential that you optimize your ads for mobile viewers.

Ensure that you size all images and videos appropriately for smaller screens and that you optimize any landing pages associated with your ad campaigns for mobile devices. Doing so will help ensure a positive user experience while increasing conversions simultaneously.

Use a Variety of Ad Formats

Social media platforms offer a wide range of ad formats—from traditional text-based ads to video ads to interactive experiences like carousels or stories—so take advantage of them to effectively reach different segments of your target audience.

For example, video ads may be great for engaging potential customers. In contrast, text-based ads may better target existing customers with offers related to past purchases or loyalty programs. Experimenting with different ad formats will help you find what works best for each segment within your target audience.

Track Your Results Carefully

Tracking each campaign’s effectiveness regarding its return on investment (ROI) is vital. The best way to do this is by setting up tracking codes on every campaign element—from clicks on links within posts or comments to conversions from sales or leads generated through landing pages or forms.

This way, you can accurately measure how successful each campaign is. This data will also help inform future campaigns by giving you insight into which tactics are working best so you can focus more time and resources on those campaigns going forward.

Leverage Influencers

Influencer marketing has become increasingly popular over recent years due to its ability to connect brands with influencers with large followings and influence those followers’ buying decisions. Partnering with influencers with an engaged audience related to yours is a great way to get the word out about what products or services your business offers quickly and effectively.

Take Advantage Of Automation Tools

Finally, don’t forget about automation tools — they can save you time and money while helping ensure consistent results. Many tools are available, from essential scheduling tools like Hootsuite or Buffer to more advanced marketing automation platforms like Autopilot.

These tools allow you to create custom workflows based on triggers such as customer behavior or demographics, automating tasks such as sending emails or retargeting specific customers at the right time.

Final Thoughts

Experts at Common Thread Collective, an ecommerce DTC marketing agency, understand that social media advertising is an effective way to reach more potential customers. By taking advantage of these strategies, you’ll set yourself up for success when the time to scale up your ecommerce business comes!

Business

13 Reasons Investors Are Watching Phoenix Energy’s Expansion in the Williston Basin

Published

5 hours ago

April 23, 2025

Matthew Wiles

As energy security becomes a growing priority in the United States, companies focused on domestic oil production are gaining attention from investors. One such company is Phoenix Energy, an independent oil and gas company operating in the Williston Basin, a prolific oil-producing region spanning North Dakota and Montana.

Phoenix Energy has established itself as a key player in this sector, expanding its footprint while offering structured investment opportunities to accredited investors. Through Regulation D 506(c) corporate bonds, the company provides investment options with annual interest rates ranging from 9% to 13%.

Here are 13 reasons why Phoenix Energy is attracting investor interest in 2025:

1. U.S. energy production remains a strategic priority

The global energy landscape is evolving, with a renewed focus on domestic oil and gas production to enhance economic stability and reduce reliance on foreign energy sources. The Williston Basin, home to the Bakken and Three Forks formations, continues to play a critical role in meeting these demands. Phoenix Energy has established an operational footprint in the basin, where it is actively investing in development and production.

2. Investment opportunities with fixed annual interest rates

Phoenix Energy bonds offer accredited investors annual interest rates between 9% and 13% through Regulation D 506(c). These bonds help fund the company’s expansion in the Williston Basin, where it acquires and develops oil and gas assets.

3. Record-breaking drilling speeds in the Williston Basin

Phoenix Energy has made significant strides in drilling efficiency, ranking among the fastest drillers in the Bakken Formation as of late 2024. By reducing drilling times, the company aims to optimize operations and improve overall production performance.

4. Expansion of operational footprint

Since becoming an operator in September 2023, Phoenix Energy has grown rapidly. As of March 2025, the company has 53 wells drilled and 96 wells planned over the next 12 months.

5. Surpassing production expectations

Phoenix Energy’s oil production has steadily increased. By mid-2024, its cumulative production had exceeded 1.57 million barrels, outpacing its total output for 2023. The company projected an exit rate of nearly 20,000 barrels of oil equivalent per day by the end of March 2025.

6. High-net-worth investor offerings

For investors seeking alternative investments with higher-yield opportunities, Phoenix Energy offers the Adamantium bonds through Reg D 506(c), which provides corporate bonds with annual interest rates between 13% and 16%, with investment terms ranging from 5 to 11 years, and a minimum investment of $2 million.

7. Experienced team with industry-specific expertise

Phoenix Energy’s leadership and technical teams include professionals with decades of oil and gas experience, including backgrounds in drilling engineering, land acquisition, and reservoir analysis. This level of in-house expertise supports the company’s ability to evaluate acreage, manage operations, and execute its long-term development plans in the Williston Basin.

8. Focus on investor communication and understanding

Phoenix Energy prioritizes clear investor communication. The company hosts webinars and provides access to licensed professionals who walk investors through the business model and operations in the oil and gas sector. These efforts aim to help investors better understand how Phoenix Energy deploys capital across mineral acquisitions and operated wells.

9. Managing market risk through strategic planning

The energy sector is cyclical, and Phoenix Energy takes a structured approach to risk management. The company employs hedging strategies and asset-backed financing to help mitigate potential fluctuations in the oil market.

10. Commitment to compliance

Phoenix Energy conducts its bond offerings under the SEC’s Regulation D Rule 506(c) exemption. These offerings are made available exclusively to accredited investors and are facilitated through a registered broker-dealer to support adherence to federal securities laws. Investors can review applicable offering filings on the SEC’s EDGAR database.

11. Recognition for business practices

As of April 2025, Phoenix Energy maintains an A+ rating with the Better Business Bureau (BBB) and is a BBB-accredited business. The company has also earned strong ratings on investor review platforms such as Trustpilot and Google Reviews, where investors often highlight clear communication and transparency.

12. A family-founded business with a long-term vision

Led by CEO Adam Ferrari, Phoenix Energy operates as a family-founded business with a focus on long-term investment strategies. The company’s leadership emphasizes responsible growth and sustainable development in the Williston Basin.

13. Positioned for long-term growth in the oil sector

With U.S. energy demand projected to remain strong, Phoenix Energy is strategically positioned for continued expansion. The company’s focus on efficient drilling, financial discipline, and structured investment offerings aligns with its goal of building a resilient and growth-oriented business.

Final thoughts

For investors looking to gain exposure to the U.S. oil and gas sector, Phoenix Energy presents an opportunity to participate in a structured alternative investment backed by the company’s operational expansion in the Williston Basin.

Accredited investors interested in learning more can attend one of Phoenix Energy’s investor webinars, which are hosted daily throughout the week. These sessions provide insights into market trends, risk management strategies, and investment opportunities.

For more information, visit the Phoenix Energy website.

Phoenix Capital Group Holdings, LLC is now Phoenix Energy One, LLC, doing business as Phoenix Energy. The testimonials on review sites may not be representative of other investors not listed on the sites. The testimonials are no guarantee of future performance or success of the Company or a return on investment. Alternative investments are speculative, illiquid, and you may lose some or all of your investment. Securities are offered by Dalmore Group member FINRA/SIPC. Dalmore Group and Phoenix Energy are not affiliated. See full disclosures.

This article contains forward-looking statements based on our current expectations, assumptions, and beliefs about future events and market conditions. These statements, identifiable by terms such as “anticipate,” “believe,” “intend,” “may,” “expect,” “plan,” “should,” and similar expressions, involve risks and uncertainties that could cause actual results to differ materially. Factors that may impact these outcomes include changes in market conditions, regulatory developments, operational performance, and other risks described in our filings with the U.S. Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance, and Phoenix Energy undertakes no obligation to update them except as required by law.