Business
Storage West: A Company’s Journey From Local Business to Regional Force
There are so many features that constitute the “right” storage unit. From the amount of square footage to how secure the storage unit is, lots of things contribute to making the perfect fit. An ideal storage unit offers oodles of space, along with diversity in space size as well. For maintaining the safety and security of one’s personal belongings, the self-storage unit has to be lockable. And to keep the stuff in good condition, it should be climate-controlled while also being clean and tidy.
Addressing many, if not all, issues and providing the customer with top-quality care is Storage West, a storage unit business that was launched by “The Los Angeles Athletic Club” (LAAC) almost 42 years ago. Since then, Storage West has not just been renting out the best storage units for their customers but also aiming to improve every day.
PROVIDING THE BEST SERVICES
Over the years, the company has determined what clients are most likely to need and has styled its units accordingly. As such, the sizes go up in increments, starting with a studio apartment storage unit to a four-bedroom house storage unit. There are also spaces where customers can park or store big RV, cars, and even boats.
Storage West realized that space was at a premium in big cities like San Diego, Houston, and Las Vegas. Therefore, a business customer is in sales or supplies may need a place outside of their home or office where goods can be stored. These storage units serve as the perfect solutions for keeping equipment or products safe. This set-up is used by landscaping contractors, real estate agents, and other entrepreneurs. A Business PASS program allows for packages to be delivered directly to the Storage West facility office and placed in the business storage unit without the owner’s presence.
Another way that Storage West has built up a business is by providing a free moving truck. Home movers can use the company’s moving truck for up to seven hours. There are no extra fees or hidden charges, and the trucks also have gas included. The company also offers boxes and other packing supplies at most locations. From temperature control to its recent COVID cleanliness measures, Storage West aims at providing quality services to its customers.
The level of the company’s growth in the last decade shows little signs of slowing down. Whether the economy is experiencing a boom or a bust, the business of storage is clearly big business for Storage West.
Solid Growth Over Four Decades
When Storage West was founded in 1978, the idea of storage units was still new. There were few climate-controlled places which families or individuals could rent out to secure their extra belongings or park an RV for the winter. People had to either give up their belongings or stick them in a shed, garage, or attic.
The company began with the name “A1 Storage” and had three locations in Nevada. A few years later, the business expanded to California with two locations in Orange and Fullerton, and the company name was changed to California Self Storage. In 1985, the company built its first facility from the ground up, choosing Anaheim, California, for this venture. Within a few years, six more storage sites were launched.
As new sites were opened in Nevada and California, the name Storage West stuck, and by 2000, the company’s name was permanently changed across all locations. The company then obtained IOF Storage, which allowed them to expand by eight storage locations in California, Nevada, and Arizona.
During an expansion campaign, 15 new locations were added that expanded the business model into Texas in 2012. Later in the decade, Storage West built six storage sites in Texas and five new sites in Arizona. At the same time, the company also expanded other websites, including Scottsdale and Surprise, Arizona sites.
Today, Storage West operates in 59 locations in four states: California, Nevada, Arizona, and Texas. In Phoenix and across Arizona, there are 16 locations and one under construction. There are 13 locations in three Nevada cities, including Las Vegas. The Texas locations include many facilities in the Houston area. Among the 23 locations in California, there are Storage West facilities in Fullerton, San Diego, Santa Ana, and Irvine.
Business
Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate
Byline: Andi Stark
Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.
Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.
The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.
Challenging the Industry Norms
Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.
Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.
This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.
Adapting to Changing Client Demands
While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.
To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”
The Human Element in Real Estate Transactions
Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.
The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.
Future Directions for Private Listings by Harold X. Clarke
As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.
Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.
Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.
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