Lifestyle
Steven Dorn: Your Favorite Entrepreneur’s Favorite Entrepreneur
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Steven Dorn has made a career reinventing himself. Always staying ahead of the curve and being willing to move beyond past successes in order to take risks for future achievements, Steven Dorn is your favorite entrepreneur’s favorite entrepreneur. Creating trends and finding success at such a young age in the music, film, sports, and entertainment industries is precisely why Dorn is an entrepreneur we are keeping a close eye on.
Dorn is an entrepreneurial and investing aficionado, making an impact on multiple industries over the course of his career despite his young age. Even though Dorn is now known for having influenced various culturally relevant projects over the last few years, Dorn built his irreplaceable network and signature out-of-the-box style in the music industry, first as a talent scout and manager then as a full-fledged music entrepreneur.
Dorn’s VC and music management firm has been breaking the mold in the industry for years. Dorn’s deep expertise, creative marketing, and strong network put him in a position to nurture artists’ skills as well as put them in the right rooms to succeed in the business. Dorn has worked closely with Grammy-nominated Bryson Tiller, the new star Pink Sweat$, and the international singer Yo Trane at various stages of their careers.
XYZ Media have been able to paly a consistent and significant role in the careers of many artists due to Dorn’s unparalleled ability to create strategic partnerships and word-of-mouth momentum with out-of-the-box tactical partnerships.
Now that COVID-19 has restricted most artists’ ability to make money via touring like they traditionally do, Dorn’s consistency and commitment to investing in unique partnerships is even more important than ever. Beyond supporting the artists, Dorn is making network as available as possible to his artists. Dorn knows that now is a time to help and does not worry about taking short-term losses and risks. Dorn believes that, in the long run, investing in people is the most lucrative as well as fulfilling strategy.
Since Dorn is already well known in the industry and in elite creative circles, he is able to make tactical choices others cannot. In order to generate the most authentic buzz he can, Dorn’s XYZ Media made the deliberate choice to avoid traditional advertising methods and to forgo creating marketing collateral. Dorn focuses on leveraging this mysterious brand in order to create sincere grassroots momentum for his artists in a way traditional competitors cannot. Dorn also separates XYZ Media from the pack by emphasizing hyper-segmented and out-of-the-box strategic partnerships for his artists with any potential partner that is aligned with their creative vision and audience. XYZ Media and Dorn were recently the subjects of a Forbes feature highlighting Dorn’s ability to cultivate talent, connect artists with the right people (producers, partners, et cetera), and his atypical marketing style.
Despite the uncertain times, XYZ Media and Dorn are looking to expand their business. Dorn recently put together a new docu-series tilted, “Tiger Kingdom,” which is garnering positive media attention in Haute Living, Forbes India, Yahoo Finance, People, Elite Daily, and more
Lifestyle
The Devil’s in the Duvet: Bedding Envy’s Curated Selection Draws in Consumers Worldwide
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Byline: Jamal Hamama
A good night’s sleep is worth its weight in gold, and U.K. consumers have found themselves in the middle of a gold rush. Enter Bedding Envy, the brainchild of long-time textile industry veterans. This family-owned business, nestled in the heart of Manchester, is shaking up the industry with its carefully curated selection of premium bedding, which is attracting consumers from all corners of the globe.
Less is More: The Art of Curation
While most bedding companies stock virtual shelves with every product under the sun, Bedding Envy takes a different path. The company has mastered the art of curation, handpicking only the crème de la crème of bedding to offer to its discerning clientele.
“We offer a curated selection of the best quality sheets and towels, delivering them directly to your door,” says one of Bedding Envy’s directors. “We believe less is more when creating the perfect sleep sanctuary.“
And it’s this less-is-more philosophy that’s got consumers worldwide swooning. Bedding Envy has made certain that every item it offers is of the highest quality by focusing on a smaller selection of top-notch products. This makes it easier for customers to find their perfect match without getting lost in a sea of subpar options.
The Secret Sauce: Skill and Experience
The secret behind Bedding Envy’s success boils down to skill and experience. The company’s crack team has been in the cotton business for over 40 years, supplying some of the U.K.’s most exclusive hotels with bedding and towels of the highest quality standards possible.
“Our buyers at the world’s most exclusive hotels expect nothing but the best,” one of the directors reveals. “Their discerning guests require softness, comfort, and a luxurious feel to bedding and bathroom towels.“
Bedding Envy’s deep understanding of what makes a truly exceptional bedding set puts it ahead of its competition. With extensive knowledge on one hand and its industry relationships on the other—as well as the best suppliers around the world—the company is able to curate a collection with a truly noteworthy pedigree.
From Manchester to the World: The Bedding Envy Phenomenon
What started as a local family business in Manchester has quickly become a global phenomenon, with consumers from all over the world clamoring to get their hands on Bedding Envy’s luxurious linens.
“We’re ecstatic to see such a positive response from customers,” one of Bedding Envy’s directors says. “It truly shows how much people need higher quality product options instead of the same old fluff and dander.“
With plans to expand its offerings and reach even more sleep-deprived souls across the globe, it’s clear that Bedding Envy is just getting started. Those ready to elevate their sleep game should look no further than Bedding Envy. With an expertly curated selection of premium bedding, consumers may sleep like royalty in no time.
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