Business

Steve “Capo” Newland brings in the wave of newness in digital marketing & also emerges as a leading branding expert in Las Vegas

Published

5 years ago

May 31, 2020

Capo has had an active hand at shaping the careers of numerous artists & entrepreneurs with his marketing agency “IMS Marketing”.

Many kids nowadays get all prepared whilst in school for making their careers, they plan everything since the beginning & adjust accordingly for the same, some of them even achieve the life of their dreams by working towards it slowly & steadily. It is when they grow up that they make the final choices of their careers based on their academic scores & also their areas of interest. While some others only run behind excelling at what they do & have a very clear vision in mind even as a kid as to what they wish to become in the future. Their life choices do not depend on the scores they attain in life, but on the will & the desire to achieve what they want to. A dynamic young entrepreneur we know about comes in the latter category & he is Steve “Capo” Newland who originally comes from Willingboro New Jersey but lovingly calls Atlanta his home.

Capo’s career has been spread across three different fields but what sets him apart from others is that he has drawn his life learning all the experiences he got along the journey & reached the top in his career. Capo started the journey of his career in 2005 by being a part of the Air Force of the United States as an active duty military member. After rendering his services in the Air Force, Capo’s life took a 360 degree turn when he jumped into the field of music. It was in 2006 that Capo started working for a Private Club Records in Tokyo, Japan where he became a mentor & a key member of the company & also their flagship artists & the popular brother rap duo 24Hours & Madeintyo (Made in Tokyo).

With working for the record label, Capo helped shape the career of many artists associated with the label which included names like “Lil Scrappy”, “Rich The Kid”, “Speaker Knockerz” amongst many other names. Capo entirely credits his cousin “Halim Rice” for making him debut in the music world. Halim is also a label executive & manages popular rappers like “G-Unit Records” & “50-Cent”. According to Capo, it was Halim who taught him the basics & other related knowledge of the music industry. Along with being a mentor to artists, Capo also jumped into the co-ordination & tour management work of many international tours & events. This gave him the opportunity to work with many other big names of the music industry like “Juicy J”, “24Hrs”, “Waka Flocka”, “The Game”, “Asap Mobb” & “Lil Jon”.

With gaining rich experiences by working tirelessly for the music industry, Capo in 2017 launched his marketing agency named “IMS MARKETING” which soon made him one of the top digital marketers of Las Vegas. Today, Capo has made his name synonym to the world of social media. His agency became a part of the social media promotion teams for “Pop Eye’s Chicken Sandwich” fiasco in 2019, & this made him & his agency even more famous. Capo is ahead in his game for bringing in top-most products & also offers entertainment to millions of social media users.

His agency IMS Marketing has broken all records & possesses a clientele that includes the biggest names in different industries right from celebs, musicians, artists, entertainers to businesses & companies, etc. across the globe. Today the agency handles the social media accounts of a rich list of over 10,000 clients. Capo & his company both are confident of the work they offer & ensure that their clients can rely on them entirely for their public awareness & social media campaigns.

Capo is also looking forward to build his new marketing firm along with his business partners Kyle Treadwell and Pierre Balian in 2020. This new firm will boost Capo’s social media dominance further & the operations of the new firm will be taken care of in their new home office based in Las Vegas.

Instagram : https://instagram.com/chillcapolv

Business

Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate

Published

6 days ago

December 16, 2024

Matthew Wiles

Photo credit: Private Listings by Harold X. Clarke.

Byline: Andi Stark

Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.

Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.

The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.

Challenging the Industry Norms

Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.

Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.

This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.

Adapting to Changing Client Demands

While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.

To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”

The Human Element in Real Estate Transactions

Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.

The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.

Future Directions for Private Listings by Harold X. Clarke

As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.

Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.

Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.