Business
Spicy Organic LLC: Modern Day Spice Merchants
When sprinkling red pepper on a pizza or indulging in a cinnamon roll, most people probably don’t give a second thought to the spices on their food and where they originated. Often taken for granted in modern times, spices were extremely difficult to obtain at one time, and the measures taken to secure them played a profound role in shaping human history. Some spices were once more valuable than gold and gems. Pepper was even used to pay Roman soldiers or rent in ancient times. Although spices are extremely affordable and accessible today, the undertakings that made this possible shaped economies and cultures, even leading to the discovery of new continents.
In Ancient times, Arabian spice merchants would tell stories of the mythical origins of the cinnamon and cassia they sold to maintain an aura of mystery surrounding the origins of their products and keep their foothold on the market. They dominated the market for 5000 years until the Middle Ages. In modern times, however, the spice trade looks different. One family whose story began in India and has crossed the globe, are extremely transparent about the origins of their products, making it a point for them to be traced back to the source.
What began as a small spice shop opened by Sunil Kumar and his family in 1980 in the Village of Lisora in Uttar Pradesh, India has since become a transnational company and the largest supplier of wholesale and bulk organic spices in North America. Just like the explorers and spice merchants of the times gone by, the Kumars help distribute spices across land and water, always maintaining their mission to provide organic and sustainable products. They have relationships with over 10,000 organic farmers and growers, and their legacy spans over 40 years.
How the Spice Trade Shaped History
Spices were the first globally traded product. Archaeologists believe humans have been using spices to season their food since 50,000 B.C. Cinnamon, cardamom, ginger, turmeric and cassia were some of the first to be traded across different lands. Records show cinnamon and cassia arrived to the Middle East more than 4000 years ago. Ancient Arab traders would tell stories of cassia growing in shallow lakes and guarded by winged animals.
Ceylon (modern-day Sri Lanka) and the Spice Islands (modern-day Indonesian Moluccas) served as important trading points at one time. Later on, Alexandria, Egypt became the world’s largest center of trade when it fell under Roman rule. Indian spices traded in Alexandria reached other territories of the Greek and Roman empires. For 300 years after Ptolemy XI gave Alexandria to the Romans in 80 BCE, trade between India and the Romans flourished.
In the 10th century, the trade rivalry between Venice and Genoa led to the Naval War of Chioggia in 1378. Venice emerged as the victor, which allowed them to dominate trade in the Levant for the next 100 years.
Age of Exploration
As shipbuilding technology evolved, the British, Spanish, and Portuguese sailed in search of the fabled spice lands, with the goal of finding alternative trade routes and eliminating the middleman. Christopher Columbus, sailing for King Ferdinand II and Queen Isabella of Spain, famously failed to reach the Spice Islands but discovered the Americas instead. Portuguese explorers successfully found a route to Asia and reached India in 1498. For the next century, they dominated the market.
Fleets from Holland set sail for the Spice Islands in the late 1500s, which led to the establishment of the Dutch East India company in 1602. Other European countries soon followed and established their own East India Companies. Although Portugal dominated the spice trade at one point, it was surpassed by the British and Dutch. The pursuit of spices fueled globalization, technology, and established empires. There was a dark side to their success, however. During this period, European countries established their colonial presence in Asia and other parts of the world at the expense of indigenous peoples, leaving a legacy marked by violence and oppression.
Evolution of Tastes in the Western World
Some may wonder why spices were in such high demand in Europe. Modern European cuisine is not known for incorporating many different spices. Other cuisines, such as Chinese or Indian, are known to be more layered and complex, with contrasting flavors, whereas western European dishes combine similar flavors. One example is the use of cinnamon; its sweet aroma is typically used to enhance sweet dishes in the west, whereas in India and the Middle East it is common to use in savory dishes. Western food is known for being less seasoned than other cuisines. However, this was not always the case.
At one time, Europeans incorporated more spices in their dishes. A beef pie recipe from 15th-century Germany, for example, includes meat, butter, salt, pepper, cinnamon, and cloves.
A 16th-century English recipe for custard- a savory quiche with meat, includes veal, red wine, parsley, sage, hyssop, savory, pepper, cinnamon, cloves, mace, saffron, salt, dates, prunes, and ginger.
So what changed? How did European access to spices change their palate? While affording spices was a status symbol at one time, as spices became increasingly common, it became more elegant to do the opposite of what the masses were doing. So instead of masking food in spices, it became popular for the upper classes to bring out the natural flavors of foods by using minimal seasonings. This is why European food tends to uses fewer spices, preferring herbs, salt, and pepper instead to enhance the natural flavors. However, in the last few decades, the popularity of spices have made a revival as a result of globalization and immigration. One prime example is chicken tikka masala, which is considered to be the national dish of England and a symbol of its multiculturalism.
The Kumar Family’s 40-year legacy
As the largest wholesale and bulk distributor of organic spices and herbs in North America, the Kumar family delivers the tastes of India to North America. They allow Indians abroad to enjoy the tastes of home and non-Indians alike to discover the flavors of India without compromising on quality or price. They help people across the globe continue their family culinary traditions by bringing organic, high-quality spices, making them affordable and accessible.
Since 1980, Sunil Kumar and his family continue their spice trade across land and sea and show us what the modern-day spice trade looks like. So although we may take the accessibility of spices brought to us by companies like Spicy Organic for granted, they helped shape much of history, making huge impacts on economies, cultures, and history. Wars were fought, empires gained and lost power, technology improved, and society became more interconnected.
Business
Top 5 Virtual Assistant Companies to Watch in 2025
Running a successful business in today’s fast-paced world requires a sharp focus on growth, strategy, and efficiency. However, managing the day-to-day operations can often become overwhelming. That’s where virtual assistant (VA) companies come into play. These companies specialize in providing skilled professionals who can handle everything from administrative tasks to customer service, marketing, and beyond, allowing entrepreneurs and small business owners to focus on what they do best.
With so many VA companies on the market, choosing the right one can be a challenge. To help you navigate the options, we’ve compiled a list of the top 5 virtual assistant companies to watch in 2025. Whether you’re an entrepreneur, a startup founder, or a busy professional, these companies offer top-tier solutions to meet your needs.
1. Assist World – The Gold Standard in Virtual Assistance
At the top of our list is Assist World, a U.S.-based company renowned for its personalized approach to matching clients with virtual assistants. Assist World goes beyond the typical “one-size-fits-all” model by taking the time to understand your unique needs and connecting you with highly skilled VAs who align perfectly with your business goals.
What Makes Assist World Stand Out?
- Personalized Matching: Assist World matches clients with virtual assistants based on their specific requirements, ensuring the right fit every time.
- Comprehensive Onboarding Process: The company’s seamless onboarding process streamlines communication and ensures VAs hit the ground running.
- Client Success Management: Dedicated client success managers oversee the relationship, providing ongoing support and ensuring smooth operations.
- Flexibility and Scalability: Assist World caters to businesses of all sizes, offering flexible plans that can scale as your business grows.
Who Is It Best For?
Assist World is ideal for entrepreneurs and small-to-medium businesses seeking a reliable, high-quality VA service that delivers consistent results.
Pricing:
Pricing is customized based on your needs, making it accessible for a wide range of budgets. Schedule a free consultation to learn more.
2. Time Etc – Affordable and Efficient
If affordability is your priority, Time Etc is a strong contender. This VA company specializes in administrative tasks and offers services at competitive rates. With a team of experienced professionals, Time Etc focuses on helping clients boost productivity without breaking the bank.
Key Features:
- Dedicated VAs with extensive experience.
- Transparent pricing with no hidden fees.
- Focused primarily on administrative and organizational tasks.
Who Is It Best For?
Time Etc is a great choice for solopreneurs and small businesses looking for cost-effective virtual assistance for basic tasks.
Pricing:
Plans start at $29 per hour, with discounts available for bulk hours.
3. Belay – A Leader in Remote Executive Assistance
For those in need of executive-level support, Belay is a premier option. This company specializes in matching clients with highly skilled remote assistants who can handle complex tasks such as calendar management, bookkeeping, and project coordination.
Key Features:
- Focus on executive and specialized assistance.
- Rigorous vetting process for VAs.
- Excellent client support.
Who Is It Best For?
Belay is ideal for CEOs, executives, and high-level professionals who require top-tier assistance.
Pricing:
Premium services come at a higher price point, starting around $2,000 per month for part-time support (45 hours a month). For 85 hours a month, pricing sits around $3,800.
4. MyOutDesk – Virtual Assistants for Real Estate
Real estate professionals, take note: MyOutDesk is the go-to VA service for your industry. Specializing in real estate operations, MyOutDesk provides skilled VAs who can handle lead generation, transaction coordination, and CRM management.
Key Features:
- Expertise in real estate processes.
- Comprehensive training programs for VAs.
- Proven track record with top real estate agents.
Who Is It Best For?
Realtors, brokers, and real estate teams looking to streamline their operations and focus on closing deals.
Pricing:
Pricing starts at $1,750 per month for full-time assistants.
5. Boldly – Premium Virtual Assistant Services
If you’re looking for high-quality, premium VA services, Boldly is worth considering. This company offers subscription-based plans that provide access to experienced VAs skilled in a variety of disciplines, including marketing, customer service, and project management.
Key Features:
- Highly experienced professionals.
- Flexible subscription plans.
- Focus on long-term client relationships.
Who Is It Best For?
Businesses and individuals willing to invest in premium services for comprehensive support.
Pricing:
Plans start at $39 per hour, with monthly subscriptions available.
How to Choose the Right Virtual Assistant Company
When selecting a VA company, consider the following factors:
- Your Business Needs: Identify the tasks you want to delegate and choose a company that specializes in those areas.
- Budget: Assess how much you’re willing to invest in virtual assistance and find a provider that aligns with your budget.
- Flexibility: Look for companies that offer scalable plans to grow with your business.
- Support: Choose a company with excellent client support to ensure smooth communication and problem resolution.
Why Assist World Is the #1 Choice
While all the companies on this list offer excellent services, Assist World stands out for its personalized approach, exceptional client success management, and flexible solutions, and most importantly, their fair pricing. At Assist World, prices generally fall between $1,500 – $2,000 a month for a full-time dedicated executive assistant. With a proven track record of helping businesses thrive, Assist World is the ultimate partner for entrepreneurs and small businesses ready to scale efficiently and effectively.
Ready to take your business to the next level? Schedule a free consultation with Assist World today and discover the difference a high-quality virtual assistant can make.
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