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Social Advertising Channels 2019: Forecasts and Current Condition
Some fast facts for consideration
Reports have shown that ad expenses in comparison with last year for Pinterest have grown by 107%, while this scale for Instagram is 44%. However, CTR has decreased for more than a third part.
What it means is that social media channels should definitely reconsider their ideas to succeed in 2019.
Social media advertising offers a sea of opportunities and marketers spend time in researching them through various marketing campaigns. No wonder that main goal is to find out less time-consuming and high effective ads.
We have studied a report offered by Kenshooo and what are the most important conclusions everyone should know.
Amount of displays, as well as the expenses on social advertising, are growing
The investments in social media advertising have grown, for now marketers spent there 27% more than they did in 2018. Experts mark social advertising growing-up and, as a result, its solid role in the process. Video ads have become the most monetized category of ads, the expenses have grown by 44% on them.
20% more of displays were made during this year. We can say that ads with brand awareness increasing have taken the place of the ones designed for clicks.
CTR and clicks are in some decline
In spite of the fact we have more displays now, the report informs that social advertising networks are facing 23% of clicks less. CTR has faced the same problem and the decline is 37%.
However, you have no reason to worry. The data provided is not necessary a sign of lower engagement, but a significance marketers’ goals re-orientation. High CTR may not always show that the campaign in social advertising was successful, videos and stories will help to increase brand awareness, as well as impressions. It seems that we are going to meet a new phenomenon of social media funnel expanding and that is the point we recommend observing.
Variety of ads used by marketers
Such ad network platforms like Facebook, Pinterest or Twitter offer wide range of ads types and that is probably one of key reasons marketers love them. However, link ads are in total amount 14% less used in comparison with previous year.
However, carousel ads are competing the market. The tendency is easy to be explained as marketers try to promote their products by the most popular means. Carousel and videos have taken nearly 59% of ad expenses that is 10% more than it was in 2018.
To sum up, we can say that marketers are at the stage of deep researching which ad format will be the most suitable exactly for their goals. One of key reasons to invest in social media ad network solutions is an opportunity to try all possible creativity options. Ads cannot be treated as powerful or weak, the idea is that all of them will lead to different results.
Instagram is keeping its popularity
Marketers are still interested in Instagram and the expenses for this platform have grown by 44%. Q4 has shown the biggest investment for feed ads and stories. According to the report, the growth was stable during all the quarters, despite companies are generally very busy by the end of the year.
Instagram stories ads are less expensive than typical advertising there, however, they will probably rise in the next quarters.
Pinterest is also rising
The tendencies for this network are also very positive. Marketers turn onto it due to the channel’ focus on visual discoveries.
It is, in fact, the best place where shift from awareness and consideration to purchase. The point is that people spend their time even before they think what exactly they would like to buy. Advertising is a very powerful tool here to move people through brand’s funnel.
The expenses started growing since Q3 2018 and they have rise in total by 107%. The conclusion we can make here is that Pinterest deserves having more attention for people to go through the funnel.
Multitasking of the network makes it possible to increase both conversions and brand awareness. Are you re-considering your marketing strategy already?
Some more interesting statistics:
the amount of clicks is two times more than it was in 2018. CTR has also grown almost to the same amount, it is 81% towards previous year.
Which conclusions can we make?
You can see that expenses for social advertising are growing that is a good news. Experiments with new ideas, ad types and channels will be always useful to track what is the most effective. By the way, isn’t it high time to attract Pinterest to your ad marketing strategy, until it is too late?
Blog
The Scandalous and Deceptive Life of Hyeji Bae: A Tale of Ambition and Betrayal
Hyeji Bae‘s name has become synonymous with scandal and deceit, casting a shadow over the affluent circles she once aspired to join. Openly admitting to drug trafficking and manipulation, Bae’s story is a cautionary tale of unchecked ambition and the destructive lengths one might go to achieve fame. Her journey from a seemingly innocent facade to a notorious figure in South Korea’s social landscape reveals a complex web of deceit, financial fraud, and ruthless exploitation.
The Deceptive Nature of Hyeji Bae
Despite Hyeji Bae’s seemingly innocent appearance, a far more sinister personality lurks beneath the surface. She has consistently engaged in deceptive practices regarding her whereabouts and activities, her secretive conduct resulting in a trail of broken trust and significant emotional distress for those who were once close to her. Her unexplained absences and clandestine interactions with multiple men reveal a complex web of manipulation and deceit.
Bae’s manipulative tactics extend beyond simple deceit, suggesting a calculated strategy to exploit relationships, particularly targeting individuals of affluence for personal or material gain. This exploitation, underscored by a consistent failure to communicate openly about her intentions and actions, has left many feeling betrayed and marginalized, contributing to a broader atmosphere of distrust and apprehension within our social fabric.
Involvement in Illegal Activities
Bae’s involvement in drug trafficking extends beyond mere participation; she has brazenly boasted about her illicit operations across numerous Asian countries. Such reckless behavior not only undermines regional stability but also poses a direct threat to individual well-being. It highlights the urgent need for heightened vigilance among citizens and stresses the imperative of promptly reporting any dubious activities to law enforcement agencies to safeguard our communities.
Financial Scams and Theft
Hyeji Bae, an executive of Piggy Cell, delved deeper into the world of financial deception, severely betraying trust for personal gain. Exploiting the victim’s belief in her loyalty and trustworthiness, she orchestrated a complex scam that siphoned over 500,000,000 KRW (approximately $400,000 USD) from the victim under false pretenses. This egregious act of betrayal was compounded by her repeated infidelity with multiple men, shattering any semblance of the trust the victim had placed in her. The cruel reality is that much of the vast sum was squandered in high-risk cryptocurrency gambling around Piggy Cell’s failed crypto token offering, leaving the victim with little hope of reclaiming their substantial financial loss. Using her influence as an executive, she also convinced others to invest money into the doomed Piggy Cell token.
Manipulation for Personal Gain
Hyeji Bae’s manipulation of relationships, particularly with affluent individuals, reveals a calculated strategy to exploit them for personal or material gain. Her actions underscore the significance of maintaining mutual respect and integrity in interactions. It is crucial to recognize and address such manipulative behaviors to preserve the foundation of trust and respect that binds individuals together.
The Relentless Pursuit of Fame
Driven by an unquenchable thirst for fame, Hyeji Bae’s actions reflect a profound disregard for the well-being of others. Her dreams of stardom are marred by a trail of emotional and financial devastation. Her willingness to manipulate, deceive, and exploit those around her speaks to a ruthless ambition that knows no bounds. Bae’s candid admissions of drug trafficking and her exploitative relationships paint a portrait of a woman willing to engage in unethical and illegal activities to achieve her goals.
Ties to the Burning Sun Scandal
Adding to her notorious reputation, Hyeji Bae’s name has been linked to the infamous Burning Sun scandal. Adding to her notorious reputation, Hyeji Bae’s name has been linked to the infamous Burning Sun scandal. Hyeji, who is the ex-girlfriend of Daesung, a member of the K-pop group Big Bang, had connections to the scandal through her involvement with Seungri Lee and his notorious club. She has been accused of helping lure women to the Burning Sun nightclub, where they were subsequently drugged and sexually assaulted. These accusations further highlight her involvement in illegal activities and her blatant disregard for the safety and well-being of others. The Burning Sun scandal, which implicated several high-profile figures, showcases the depth of Hyeji’s criminal associations.
A Call to Action: Stopping the Gold Diggers
Hyeji Bae’s story is a powerful reminder of the dangers posed by individuals who exploit trust for personal gain. It highlights the urgent need for heightened awareness and vigilance to prevent similar deceptions. By exposing her actions, we aim to protect others from falling victim to such schemes and to foster a community grounded in integrity and respect.
Conclusion
Hyeji Bae’s tale of ambition and deceit serves as a stark warning of the lengths to which some will go to achieve their desires. Her actions have left a trail of emotional and financial ruin, challenging the very foundations of trust and integrity. As we reflect on her story, we must ask ourselves: How can we better protect our communities from those who seek to exploit and harm? Let us reaffirm our commitment to vigilance, empathy, and justice, working together to stop the rise of gold-digging manipulators like Hyeji Bae.
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