Lifestyle
Soccer Coach and Fitness Trainer Al Cairns Knew the 9 to 5 Was not For Him After Having an Internship during College, So He Embraced the World of Sports

Internships can help make or break our passions. Though not everyone can afford to have an unpaid internship, it can be a very useful stepping stone for finding out what you want to do for the rest of your life or to gain valuable experience. Al Cairns, had an internship at a young age that inspired his passion for non-traditional work after his family moved to California.
“I was admitted to Cal State Fullerton where I studied one of my passions; Media & Production. I actually had a few internships towards the end of it, including one at Paramount Pictures on the set of The Doctors TV Show. An amazing experience seeing professionals who have truly perfected their craft in the entertainment industry. The internships enlightened me that the traditional path being presented maybe wasn’t for me.” recounts Al.
From here, Al decided to move to the Bay area and use his connection to leverage him into the soccer and coaching world. He found it very easy teaching many the wonders of the beautiful game that he experienced as a young kid, and ultimately grew up loving. Progressing his coaching for many years, a different kind of opportunity presented itself to Al.
“Since 2015 I’ve had the privilege to be a coach, leader and mentor to many amazing kids who will inevitably also become leaders for future generations. It’s an amazing and impactful feeling to have the opportunity to help shape the minds and values that will be instilled within our youth. Two years ago, another opportunity presented itself through my very diverse network of colleagues and friends. It was an opportunity to audition for a spot to become a Barry’s Instructor in the Bay Area and potentially a leading instructor at the new Palo Alto and Santana Row locations.” Al explains.
For Al, this was a special privilege for him and something he took up immediately. With a loyal clientele who lean on him to learn more about fitness and soccer specifically. Al is on top of all fitness trends and helps people continue coming back to his classes by connecting to them on many levels.
“Not everyone is cut out to be Barry’s Instructor or play a positive role in the lives of our youth. I have a personality that naturally includes others and a rare ability to not be afraid to make the first step in doing so. No matter one’s age, gender, sexual orientation, race or socioeconomic status, I hold the ability to quickly find common ground and make people feel comfortable. I am now a personal Fitness and Soccer Specific Trainer with programs through Barry’s Bootcamp, private soccer clubs, and my own separate clientele. Soccer is seasonal in nature, while there are more seasonal trends in the general fitness industry which I have an active pulse on.” Al says.
Al is different from many other trainers and coaches out there. As he said, he is able to make people feel comfortable no matter where they come from or what their background is, but even more so, Al has a personality that helps him create bonds through his genuineness and kindness to others.
“My open and genuine personality naturally enables me to differentiate from my peers. I believe to have a high Q – rating and understand it takes less than 30 seconds for someone who doesn’t know you to determine if they like you or not. I truly try to create real relationships with every individual I encounter. It’s not just result driven but learning about clients lifestyles, friendships, fitness goals, life goals, and overall personality to enable me to connect. None are the same and I take a holistic approach to learn as much as I can about each of these people and how I can make a lasting positive impression on their life.” comments Al.
Al’s piece of advice for those looking to start their own business or launch themselves into the fitness world is to not be afraid of hard work.
“People shouldn’t be afraid of hard work and putting themselves out there. I truly want to enable people to live better and more fulfilled lives and I believe I hold unique traits that other leaders hold in their ability to connect people.” advises Al.
To find out more about Al, you can check him out on Instagram @theboyskux
Lifestyle
Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.
But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.
Choose a Personalized Item
Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.
Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.
Consider Their Culture and Background
As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.
Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.
Consider a Functional Gift
You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.
Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.
Tie it to a story
Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.
Offer Quality Gifts
Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.
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