Lifestyle

Sneakers & Streetwear, the focus of fashion influencer Santino LoConte’s creative marvel

Published

5 years ago

February 13, 2020

What is common between Gen Z and millennials? It is indeed their unfazed love for streetwear and sneakers. For fashion influencer and creative director Santino LoConte luxury streetwear is a passion. LoConte admits that he has been lucky to have developed deep networks within sneaker and streetwear inroads of the global fashion market.

LoConte’s opinion on sneakers and streetwear is considered noteworthy in the fashion circuits. In recent times, events happening within the proponent’s physical store and brand have attracted the attention of Forbes, WWD, Hypebeast, Highsnobiety, and other fashion press. One such development was the opening of a lifestyle brand and curated retail concept located at 807 Washington Street in New York City. In partnership with Korean giant Samsung, LoConte offers sneaker and streetwear lovers unique access to new releases such as Adidas’s YEEZY Boost 700 Wave Runner, Futurecraft 4D and Hu NMD “Holi Festival.”

LoConte puts a lot of trust in his product selections and relationships with consumers. Each product from Santino’s collections comes with a certificate of authenticity, so customers know they are getting the real deal.

Santino LoConte’s recognition as a fashion authority is based on not only concepts of sneaker and streetwear design, but also on matters of back-office support systems and industry contacts.

Perhaps the key area of creative strength for LoConte is the ability to bring together novel partnerships. His brand Reign in collaboration with Samsung is a sponsor of the New York Fashion Week. The team also works with notable industry players such as Balmain, Comme des Garçons, Thom Browne, Rick Owens, and Issey Miyake.

Much of LoConte’s flair for detail can be seen at Reign’s flagship retail store in New York which features an integrated sound and visual technology shopping system amongst a white-washed exposed brick wall, and Versailles parquet sky-light lit setting.

Lifestyle

Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution

Published

17 hours ago

December 25, 2024

Michelle Langton

Photo Credit: Alternative Therapies

Byline: Avery Lim

Photo Credit: Alternative Therapies

Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.

The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.

The Evolution of a Conscious Skincare Movement

As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.

“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”

This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.

Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”

The Rise of Eco-Beauty

Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.

“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”

Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.