Lifestyle

Sneakers & Streetwear, the focus of fashion influencer Santino LoConte’s creative marvel

Published

5 years ago

February 13, 2020

What is common between Gen Z and millennials? It is indeed their unfazed love for streetwear and sneakers. For fashion influencer and creative director Santino LoConte luxury streetwear is a passion. LoConte admits that he has been lucky to have developed deep networks within sneaker and streetwear inroads of the global fashion market.

LoConte’s opinion on sneakers and streetwear is considered noteworthy in the fashion circuits. In recent times, events happening within the proponent’s physical store and brand have attracted the attention of Forbes, WWD, Hypebeast, Highsnobiety, and other fashion press. One such development was the opening of a lifestyle brand and curated retail concept located at 807 Washington Street in New York City. In partnership with Korean giant Samsung, LoConte offers sneaker and streetwear lovers unique access to new releases such as Adidas’s YEEZY Boost 700 Wave Runner, Futurecraft 4D and Hu NMD “Holi Festival.”

LoConte puts a lot of trust in his product selections and relationships with consumers. Each product from Santino’s collections comes with a certificate of authenticity, so customers know they are getting the real deal.

Santino LoConte’s recognition as a fashion authority is based on not only concepts of sneaker and streetwear design, but also on matters of back-office support systems and industry contacts.

Perhaps the key area of creative strength for LoConte is the ability to bring together novel partnerships. His brand Reign in collaboration with Samsung is a sponsor of the New York Fashion Week. The team also works with notable industry players such as Balmain, Comme des Garçons, Thom Browne, Rick Owens, and Issey Miyake.

Much of LoConte’s flair for detail can be seen at Reign’s flagship retail store in New York which features an integrated sound and visual technology shopping system amongst a white-washed exposed brick wall, and Versailles parquet sky-light lit setting.

Lifestyle

Coco Glow Redefines Success on Natalie Massaro Terms

Published

1 day ago

November 23, 2024

Michelle Langton

The American Dream whispers promises of opportunity, but for first-generation children, it can also carry a heavy weight of expectation. Natalie Massaro, the visionary behind Coco Glow, knows this firsthand. “There was an unspoken pressure to succeed,” Natalie explains. “Failure wasn’t an option.” This fueled a relentless work ethic in her – juggling two jobs while in school, a constant drive to excel that burned brightly within her.

This drive initially led the SheEO down a traditional path. But a different passion, simmering beneath the surface, tugged at her – a love for beauty and skincare. Stemming from her own experiences navigating body image as a woman with curves in a world often fixated on a single standard of beauty, Natalie knew there was a different narrative to be told.

It was a leap of faith, fueled by unwavering determination, which led Natalie to trade in the traditional path for entrepreneurship. in 2019, Coco Glow was born out of her Jersey Shore apartment. Today she has a staff of talented contour artists and is currently expanding into a second location. The recent introduction of teeth whitening hints at a future where Coco Glow offers a complete canvas for radiant beauty.

“Always find your why,” is Natalie’s mantra. Inspired by her parents’ unwavering work ethic, a constant reminder that “no one can fail if you are consistently showing up every day,” Natalie poured her heart and soul into Coco Glow. Entrepreneurship, it seems, runs in her blood. Her father’s success was a testament to the power of hard work and dedication, values that now echo in Coco Glow’s leadership. Her commitment to exceptional service is a direct reflection of the “show up every day” mindset.

A testament to the American Dream – reimagined for a new generation. It’s about defying expectations, forging your own path, and leaving your mark. It’s about finding your “why” and turning it into something beautiful, one sun-kissed client at a time. And witnessing the boost of confidence in each client who walks out the door is its own reward.

“Every client is understood, their wants and needs are adjusted to – your spray tan is the easiest part of your day” – perfectly represents her client-centric approach.

Experience Natalie’s artistic touch and the Coco Glow team help you feel radiant from the inside out. Visit their storefront Shrewsbury, New Jersey, or call (732) 362-7890. Stay updated on their latest creations and explore their offerings at https://cocoglowairbrush.com.