Lifestyle
Serial Entrepreneur and Business Developer Jonathan Tjoa Algreen Giving Us a Glimpse into His Life Journey
Jonathan Tjoa Algreen is a key figure when it comes to evolving business thought, building impact businesses, and sustainable fashion.
According to him, he was destined to be an entrepreneur as it was an inner calling that manifested early in life and took him across the globe, creating businesses and scaling them to new heights, and gaining two decades of experience. His journey is not over yet, because he aims to achieve more than he already has.
Life & Journey
Jonathan is an impact investor and serial entrepreneur. Currently, he is heading his sustainable luxury fashion brand, 1 People, alongside his wife Rea Tjoa Algreen. He is also the owner of his own investment group Impact Business Investment Group, which focuses on funding startups with a people and planet-centric approach. Under his company, Impact Business Investment Group (IBIG), there are 1 People and also other companies to which he contributes as an investor, strategist, and business developer. These include Nordic Impact Bridge, Valified, DoLand, LOVENATURE Superfoods, and Wennick–Lefèvre
Jonathan says his knack for entrepreneurship was recognized early in life. When he was only 5 or 6, he initiated his first tiny yet measurable business venture. He shares, “I bought large candy bags and resold the candy piece by piece to my family, friends, and neighbors. From then on, I naturally developed my entrepreneurial and leadership skills.”
His lower-middle-class roots and a relatively tough upbringing, both financially and emotionally, created the urge in him to pursue entrepreneurship. He was raised in Jutland, and city life had always been a far-fetched dream. It was only by the age of 26, a year after having sold his first successful business, he moved to Copenhagen, the capital of Denmark. His next venture turned into a global success and thus began his glorious entrepreneurial journey.
Goals & Ambitions
Jonathan is currently on the road to making a lasting impact through his unique business ideology and efforts to eradicate poverty, provide jobs globally, and promote sustainable living. It is always helpful to have a champion or a great support system to help you in the process of achieving your dreams. For Jonathan, his fantastic team and his lovely wife Rea have made it possible to drive the change he wishes to see in this world. He has further strengthened his commitment to contribute to the world by building a new program, Business for Planet, which provides free education, training, and support to rising social impact entrepreneurs.
Jonathan views business as not just a profit-making system but also an effective and powerful tool to change the world, the lives of people and make the planet more liveable today and tomorrow.
To be a part of his inspiring journey and learn the art and skill of social entrepreneurship, check out his Instagram page.
Lifestyle
Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution
Byline: Avery Lim
Photo Credit: Alternative Therapies
Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.
The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.
The Evolution of a Conscious Skincare Movement
As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.
“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”
This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.
Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”
The Rise of Eco-Beauty
Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.
“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”
Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.
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