Jonathan Tjoa Algreen is a key figure when it comes to evolving business thought, building impact businesses, and sustainable fashion.

According to him, he was destined to be an entrepreneur as it was an inner calling that manifested early in life and took him across the globe, creating businesses and scaling them to new heights, and gaining two decades of experience. His journey is not over yet, because he aims to achieve more than he already has. 

Life & Journey

Jonathan is an impact investor and serial entrepreneur. Currently, he is heading his sustainable luxury fashion brand, 1 People, alongside his wife Rea Tjoa Algreen. He is also the owner of his own investment group Impact Business Investment Group, which focuses on funding startups with a people and planet-centric approach. Under his company, Impact Business Investment Group (IBIG), there are 1 People and also other companies to which he contributes as an investor, strategist, and business developer. These include Nordic Impact Bridge, Valified, DoLand, LOVENATURE Superfoods, and Wennick–Lefèvre

Jonathan says his knack for entrepreneurship was recognized early in life. When he was only 5 or 6, he initiated his first tiny yet measurable business venture. He shares, “I bought large candy bags and resold the candy piece by piece to my family, friends, and neighbors. From then on, I naturally developed my entrepreneurial and leadership skills.”

His lower-middle-class roots and a relatively tough upbringing, both financially and emotionally, created the urge in him to pursue entrepreneurship. He was raised in Jutland, and city life had always been a far-fetched dream. It was only by the age of 26, a year after having sold his first successful business, he moved to Copenhagen, the capital of Denmark. His next venture turned into a global success and thus began his glorious entrepreneurial journey. 

Goals & Ambitions 

Jonathan is currently on the road to making a lasting impact through his unique business ideology and efforts to eradicate poverty, provide jobs globally, and promote sustainable living. It is always helpful to have a champion or a great support system to help you in the process of achieving your dreams. For Jonathan, his fantastic team and his lovely wife Rea have made it possible to drive the change he wishes to see in this world. He has further strengthened his commitment to contribute to the world by building a new program, Business for Planet, which provides free education, training, and support to rising social impact entrepreneurs. 

Jonathan views business as not just a profit-making system but also an effective and powerful tool to change the world, the lives of people and make the planet more liveable today and tomorrow. 

To be a part of his inspiring journey and learn the art and skill of social entrepreneurship, check out his Instagram page.