Business

SEO Expert Lance Bachmann on Entrepreneurship amidst the COVID-19 Crisis

Published

5 years ago

May 22, 2020

Entrepreneurship takes grit, whether it is in the easiest of times or the midst of a global crisis. It takes consistent hard work and dedication, which means that entrepreneurs are well-poised to handle the ups and downs of business that we are inevitably going to face due to the COVID-19 crisis. Undoubtedly these are unprecedented times, but if we continue to navigate these tumultuous waters with that same grit and determination, it took us to get our businesses off the ground we’ll weather the storms with our companies intact. No one believes this more than Lance Bachmann entrepreneur and president of 1SEO Digital Agency.

Lance Bachmann founded 1SEO to help both large and small businesses increase their online visibility through search engine optimization (SEO), pay-per-click advertising, website design, digital marketing, and social media optimization. He intrinsically understands the digital needs of businesses, helping them succeed in an online marketplace. “As the COVID-19 crisis disrupts our usual way of doing business, we are forced to look at digital marketing as not merely a part of our strategy but a part of our survival,” explains Lance.

Innovation is Key

Entrepreneurs have been finding new and innovative ways to run their businesses and serve their clients through this shifting landscape, which has migrated many of our interactions onto online platforms. Physical contact might be limited, but the interactions are still the same. “Clients are expecting to see the same service they expect from your business but in a more accessible way, and that way right now is digital,” states Lance. “Entrepreneurs have to pivot. They have to be quick thinking to ride the wave of COVID-19, and with tenacity, they will.”

Robust Technology

“This crisis came swiftly,” says Lance. “One minute, we were reading about an unknown virus spreading throughout the world, and the next minute our states and businesses were being systematically shut down. What this proved to a lot of us is something a lot of us already knew, we always have to be prepared.” That preparedness involves a robust digital technology as well as strategy so that businesses can continue to operate anytime and anywhere.

The Digital Curve

The COVID-19 crisis has proved that the future of business is digital, and entrepreneurs do not want to be left behind on the digital curve as our world rapidly changes. Headquartered in Bristol, PA, 1SEO has been strengthening the digital presence of businesses for over ten years. “We’ve seen a lot during our time in business, and COVID-19 has been pretty extreme,” explains Lance. “But with the right mindset and the right tools, businesses will come out of this crisis stronger than they went in. I have no doubt.”

Business

Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate

Published

5 days ago

December 16, 2024

Matthew Wiles

Photo credit: Private Listings by Harold X. Clarke.

Byline: Andi Stark

Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.

Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.

The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.

Challenging the Industry Norms

Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.

Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.

This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.

Adapting to Changing Client Demands

While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.

To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”

The Human Element in Real Estate Transactions

Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.

The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.

Future Directions for Private Listings by Harold X. Clarke

As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.

Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.

Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.