Business
ScoutSMART’s Predictive Analytics: The Future of College Football Recruiting
College football recruiting is highly competitive, even at the best of times. Coaches constantly seek an edge by securing top talent.
scoutSMART, an advanced analytics platform, has flipped the script on how college programs find their athletes. Diane Bloodworth founded scoutSMART, which uses predictive analytics to help coaches better find the right recruits for their teams.
The Power of Analytics in Recruiting
scoutSMART’s platform goes beyond traditional recruiting methods by utilizing advanced algorithms. These algorithms attempt to predict a recruit’s potential fit and success within a specific program, allowing coaches to make better decisions. In turn, programs can reduce recruitment costs while improving the quality of athlete-program matches.
“Our system lets us evaluate which players will be successful at any level. This way, you can zero in on your top prospects faster and with less wasted effort,” says Diane Bloodworth, CEO and founder of scoutSMART.
scoutSMART’s ability to compile hundreds of stats into one easy-to-read profile sets it apart. The platform collates multiple data points, including online links, social media handles, coach’s notes, and GPAs.
Through such an expansive analysis, coaches may better assess a player’s on-field performance, academic standing, and character. With the correct selection, using scoutSMART’s system can potentially lead to better long-term outcomes for both the athlete and the institution.
Adapting to the Changing World of College Sports
Recently, scoutSMART expanded its services to include analytics for flag football in response to the sport’s recent surge in popularity. “I’m personally excited to support girls flag football and become one of the first recruiting analytics providers for the sport,” Bloodworth stated.
With flag football integrated into the 2028 Olympic Games in Los Angeles, scoutSMART hopes to drum up enough talent for the sport to create a truly competitive environment. The U.S. will likely see a leap forward in flag football performance through general marketing and aiding in selecting the most capable athletes.
Bloodworth further elaborates, “It was always about supporting the girls. More young women should be given opportunities to play at the highest levels. scoutSMART will be the go-to platform for building winning teams. I can guarantee it.“
As sports become increasingly data-centric, tools like scoutSMART are becoming indispensable for coaches and programs seeking to build winning teams. The platform’s predictive analytics offer a glimpse into the future of college football recruiting, where data-driven insights complement traditional scouting methods.
The sports world is changing. Data has taken center stage, and tools like scoutSMART are becoming a mainstay for professional coaches. These same coaches want to win, with platforms like scoutSMART offering a peek into the future of recruiting.
Currently, the scoutSMART methodology for recruiting analytics may well represent the future of the college football industry. The platform provides coaches with a treasure trove of data and insights, smoothing the recruiting process with projections at their fingertips.
As Bloodworth puts it, “Whether you are on the field or in the office, we offer access to the data you need, the way you need it.” With competition fiercer than ever, tools like scoutSMART will grow to become a necessity for any college football program that wants to stay on top.
Business
Transform Your Expertise into a Profitable Online Coaching Business with Jon Penberthy
Transforming your expertise into a successful coaching business requires a strategic approach to monetizing your knowledge, with a strong emphasis on client satisfaction and adaptability to their evolving needs. By prioritizing these factors, you can build a coaching practice that flourishes, provides long-term value to your clients, and supports sustained growth for your business.
The potential for this growth is underscored by the global online coaching market, which was valued at $3.2 billion in 2022 and is projected to reach $11.7 billion by 2032, reflecting a compound annual growth rate (CAGR) of 14% from 2023 to 2032.
Jon Penberthy, founder of AdClients and a leader in online coaching, highlights the significance of the knowledge economy in today’s marketplace. He notes, “The knowledge economy is now worth over half a trillion dollars a year. That means every year, people like you and me are paying others—not for physical products, but for the exchange of knowledge.” This shift presents a compelling opportunity for those willing to leverage their expertise in this evolving market.
Penberthy’s philosophy emphasizes the power of positive thinking and challenges traditional views on credentialism and rigid professional roles. He asserts, “Nowadays you only need to be one step ahead of someone else for them to be willing to hand back some money to learn from you.” His success as a how-to coach exemplifies this approach, showing that with the right mindset, anyone can turn their knowledge into a flourishing business.
Essential Steps to Starting Your Online Business
At the heart of any business plan is the decision about what type of product you will provide in the online marketplace. Jon Penberthy explores various possibilities, from relationship counseling to pet care, ultimately settling on a widely sought-after internet offering: personal health and fitness.
“Let’s say you do not have a personal trainer certificate, but you have figured out a specific nutrition and exercise regime that works,” he states. “There are people out there who want to look how you look and are willing to pay you for your knowledge … the opportunities are endless – you just have to ask yourself what you know that is a little bit more than those around you. That’s the starting point for your own training program.”
The next step involves packaging your training for an online audience, and Penberthy recommends creating a series of recorded videos as an effective approach. This leads to the question of how much to cover in the initial video and the order of presentation.
He suggests finding friends and family who are interested in your topic and willing to learn more. By selecting a few volunteers and teaching them over several weeks for free, while taking diligent notes on what works and what doesn’t, the teaching process will gradually reveal itself.
Build a Sales Funnel
Regardless of how your business attracts customers, potential buyers often follow a similar path, asking common questions and taking comparable steps when deciding whether to make a purchase. A sales funnel is an effective way to visualize this journey, offering valuable insights into the customer experience. It helps you see the sales process through their perspective while also serving as a practical training tool for your sales team.
Penberthy highlights the importance of this approach, “A sales funnel helps transition potential customers from being strangers to ready-to-buy clients,” he explains. By breaking the process into a series of steps, the sales funnel gradually informs and engages potential customers, guiding them toward a purchase decision without overwhelming them with information.
Attracting Attention—The ‘Eyeball’ Factor
Once you’ve understood the initial steps for setting up your online coaching or course, the next challenge is attracting people to your funnel, often referred to as the “eyeball” factor. “Bringing traffic to your site involves content creation and deciding between organic (unpaid) traffic through various social media channels or, if your budget allows, paid traffic,” Penberthy explains.
Penberthy explains that with organic traffic, individuals will be active on social media, creating content designed to build an audience interested in their topic. He adds that if one can invest some funds, paid advertising—especially on YouTube—can be an excellent starting point, as it delivers instant traffic compared to the uncertain outcomes of organic posts.
Once the advertising strategy is established, the next step is to continually refine and enhance the course, making it more concise, message-rich, and easier for potential customers to understand what is being offered.
He emphasizes that this process isn’t just about feeling good about one’s work; it’s about boosting conversions. The more effective the campaign, the more referrals satisfied customers will provide when recommending the program. A stronger program also allows for higher pricing for the services offered.
After refining your online advertising strategies and advancing your course or coaching development, the next step is to scale up. Penberthy suggests that this may initially involve what he refers to as “the pop-up offer” or one-on-one coaching, enabling you to start selling your course in 48 hours or less.
He notes that this phase requires a significant investment of time but is crucial for growing your business with clients who will not only pay for your expertise but also recommend your courses to a broader audience. However, he emphasizes the need to leverage your time effectively, as there are only so many hours in a day.
The key to success in online courses lies in combining “low-ticket” (mass appeal) content with “high-ticket” one-on-one training. “I take the stand-alone low-ticket coaching and wrap it around the one-on-ones to create the concept of “high-ticket” group coaching, which is a limited-subscriber webinar-based training pitched at high-end clients who are willing to pay a premium to overcome their seeming lack of success in the online marketplace,” Penberthy says.
By implementing this strategy, he adds, you can not only maximize your time in the business space and free up energy for friends and family but also potentially increase your monthly income to four or five figures, ultimately leading to an annual income of six to seven figures.
Jon Penberthy’s insights provide a clear roadmap, emphasizing the importance of understanding your audience, leveraging effective marketing strategies, and continually refining your offerings. By combining low-ticket and high-ticket training approaches, you can maximize your reach while delivering exceptional value to your clients.
As you embark on this path, remember that your knowledge and passion can not only lead to financial success but also empower others to achieve their goals. Embrace the opportunities ahead, and watch as you build a thriving coaching business that makes a lasting impact.
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