Business

Scaling Your Brand’s Returns From 6 Figures to 7 Figures In Rapid Time – Meet Cameron Farthing and Myles Broom, The Duo Behind The Normal Company

Published

5 years ago

April 29, 2020

Did you know that according to research, 50% of the small businesses fail after five years in business? You probably didn’t. So why does this happen? Well, there are different reasons, but the most common one is the lack of proper knowledge and experience of marketing and business in general. Many business owners jump into the industry without planning for the long term and as a result, they are unable to discover their untapped potential when they need it the most.

Therefore, staying afloat becomes an achievement in itself, let alone getting drastic, parabolic growth for your venture.

If you’re an entrepreneur and are facing the issue of stagnant growth, or struggling to predict future trends for your product, then it’s time to take your business to the next level with the help of Myles Broom and Cameron Farthing. For those who don’t know, Myles and Cameron are the founders of The Normal Company, an agency that specializes in assisting international e-commerce brands through paid advertising and email marketing, so that brands can achieve their highest ever return on investment (ROI).

The company came into being when Myles and Cameron decided to take the plunge to commit to a big London move, living in the same apartment block to create an agency with one thing at the forefront of it: how they can supersede the previous results a brand has achieved, and how to give their clients an agency experience that has an interpersonal relationship at the forefront of it, and ultimately lives and breathes the clients’ goals as much as they do, opening up their eyes to see the potential they have, but don’t realize.

Myles and Cameron went big with The Normal Company, however, they were doing things separately before that too. Myles was working full-time in the marketing industry and experimenting with a number of ventures side by side, while Cameron was exploring the field of e-commerce and digital marketing and was on his way to becoming one of the best players in the digital marketing industry. Soon, they realized that they would be much better off together, and that’s when they decided to start their own agency.

Myles’ experience and skill in the marketing arena, and Cameron’s background with his own multi 6 figure e-commerce brands made the perfect recipe for success, that came about in the form of The Normal Company. So far, the company has helped several brands – mainly from the fashion and beauty industries – in taking their monthly revenue from four or five figures to six figures (and even seven in many cases). The agency’s clientele includes some of the top international, celebrity-endorsed brands, such as the likes of Kylie Jenner, Will Smith, Victoria’s Secrets models, as well as top Instagram influencers from all over the world.

Myles and Cameron have not only helped small e-commerce businesses but large brands as well. “We have taken a large number of clients from ‘growth limbo’ where they are cruising nicely at say a multi six-figure revenue level, but need to scale further to become a bigger player to dominate the market. That’s where our agency comes into play; to alleviate that stress and take them to further on the six-figure levels, and often surpassing seven-figures in time frames they previously didn’t think would be possible for them,” Myles says, adding that they have taken each of their clients’ brand revenues to new heights.

With the e-commerce industry becoming more and more saturated every year, there is a need for brands to constantly evolve themselves and do something more than the normal because that’s not enough. This is precisely what Myles and Cameron help brands with. The dynamic duo is indeed an inspiration for any entrepreneur or business owner, who has aggressive growth targets for their enterprise.

Business

Top Digital Marketing Trends to Watch in 2025

Published

12 hours ago

January 23, 2025

Matthew Wiles

As we step into 2025, the digital marketing landscape continues to evolve at a breathtaking pace. Staying ahead of the curve is essential for businesses looking to thrive in an increasingly competitive online environment. From emerging technologies to shifting consumer behaviours, here are the top digital marketing trends to watch in 2025.

The Rise of AI-Powered Marketing

Artificial Intelligence (AI) continues to redefine how marketers create and deliver content. AI-driven tools can now analyse consumer behaviour, predict trends, and personalise user experiences like never before. Businesses leveraging AI for predictive analytics, chatbots, and automated content creation are likely to gain a significant edge. For example, AI can enhance customer interactions by providing instant responses and tailored recommendations, improving engagement while freeing up valuable resources.

Voice Search Optimisation

With the continued proliferation of smart speakers and voice-activated devices, optimising for voice search is no longer optional. By 2025, it’s predicted that voice searches will make up a substantial portion of online queries. Businesses should focus on natural language keywords, concise answers to common questions, and creating FAQ-style content to capture this growing market.

Enhanced User Experiences on Websites

User experience (UX) remains a cornerstone of successful digital marketing. As search engines prioritise websites with intuitive, fast, and accessible designs, businesses must invest in optimising their digital presence. This is particularly critical in specialised industries like legal services, where potential clients expect seamless interactions. A well-optimised law firm website user experience can significantly boost engagement and conversion rates by ensuring that visitors can easily find the information they need.

The Growing Importance of Sustainability

Consumers in 2025 are more eco-conscious than ever – brands that showcase their commitment to sustainability will resonate strongly with their audiences. Whether it’s through eco-friendly packaging, transparent supply chains, or promoting green initiatives, weaving sustainability into your marketing strategy is vital for building trust and loyalty.

Video and Interactive Content Dominate

Video content continues to be a dominant force, but the trend is shifting towards shorter, more engaging formats. Platforms like TikTok and Instagram Reels have set the standard for bite-sized, impactful storytelling. On top of this, interactive content such as polls, quizzes, and augmented reality experiences can captivate audiences and foster deeper connections.

First-Party Data and Privacy

As data privacy regulations tighten globally, businesses need to pivot to first-party data strategies. Collecting and using data directly from customers with their consent ensures compliance while fostering trust. Email marketing, loyalty programs, and opt-in surveys are great ways to build a robust first-party data framework.

Social Commerce and Shoppable Content

Social media platforms are evolving into full-fledged e-commerce hubs. Features like in-app shopping and shoppable posts make it easier for consumers to purchase directly from their feeds. By blending entertaining content with seamless purchasing options, businesses can shorten the path to conversion.

The Expansion of Augmented Reality (AR)

Augmented Reality (AR) is becoming a powerful tool for marketers, offering immersive and interactive experiences that captivate audiences. From virtual try-ons to AR-enhanced advertisements, this technology enables brands to showcase products in innovative ways, helping consumers make confident purchasing decisions.

2025 promises to be a transformative year for digital marketing

From harnessing the power of AI to creating immersive AR experiences and enhancing website usability, businesses that embrace these trends will stand out in an ever-changing digital world. Staying informed and adaptable is the key to thriving in this exciting era of innovation. Adopting these trends now ensures you’re not only meeting the expectations of today’s consumers but also preparing for the future. Stay ahead by embracing innovation and focusing on delivering value in every interaction.