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Sanitation Zone Helps Empower Businesses, Facilities and Organizations to Instill Public Confidence as More Venues Begin To Open

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Matthew Wiles recently sat down in a telephone interview with Sanitation Zone, to learn more about how they are helping empower businesses to instill public confidence in them. This interview is a BigTimeDaily exclusive.

Please tell us about yourself.

We are a group of entrepreneurs who believe, now more than ever, that it’s our shared responsibility to create a healthier world around us. 

What is SanitationZone?

SanitationZone believes that, in today’s world, what we do is now as important as what we say. Businesses, organizations and nonprofits should lead by example, empowering customers and members to make a difference, where they are.

That’s why we created SanitationZone stations: the world’s only, true all-in-one sanitizing station that allows you to offer sanitizer, wipes, disposable masks and more to customers and members, with a built-in trash box.

Who is the team behind the creation of the Sanitation Station?

Co-Founder Shaun Roberts has built and owned a number of e-commerce brands in the last several years. Shaun is a retired lawyer and politician.

Greg Swafford is a former agency owner who has strong expertise in marketing along with operational execution.

Can you tell us about what prompted the development of the Sanitation Stations?

Before COVID-19, a safe, clean and healthy environment seemed to be a bonus feature offered for many facilities. However, since COVID-19, it’s clear that going forward businesses and organizations will need to make the safety and health of its patrons a part of the brand.

We saw too many places taking a random sanitizer jug and placing it on racks, or pretty much whatever they could get their hands on, to make it work. These places would have beautifully designed physical spaces but then this eyesore of a “band-aid” fix to offer sanitizer.

We believed that a place could offer these newly needed sanitizing options to customers without sacrificing their brand. So we created SanitationZone to help.

The Sanitation Station’s response to the pandemic was quick. During the evolution of the product, did you face any challenges due to time constraints?

We believe that you move fast, and if there is collateral, fix it later. Every business must constantly adapt to ensure it meets the needs of its customers. SanitationZone is no different. 

One of the challenges we face is the constant battle between small retail and large entities (i.e. colleges) wanting SanitationZone but having different needs. A small retailer may only use a limited number of wipes but a college may need wipes by the gallons.

These two situations require totally different structures to SanitationZone. Accommodating both ends of the spectrum can be challenging, but we are committed to making it work for anyone.

What different options are available for your Sanitation Stations? How can customers customize their individual Stations?

On the website, we offer a few color variations and offer a branded logo for free.

With larger volume orders, we can customize more parts of SanitationZone to fit the organization’s needs.

What features of Sanitation Zone make it the top choice in comparison to other competitors in the industry?

We are the only true all-in-one sanitation station on the market. Our stations allow you to offer sanitizer, wipes, disposable masks and other PPE equipment, all with a built-in trash box.

What industries do you think will benefit the most from the Sanitation Zone Sanitation Stations? Who are your customers?

Anyone who has decision-making authority over a physical space and wants to ensure that space has a consistent brand message, including how they present and offer sanitizer and wipes.

Our customers vary from small businesses, facilities operations, colleges, churches, manufacturing plants, schools and more!

Your Sanitation Stations recently launched, can you tell us about the success you are seeing in the early stages, so far?

Our experience and expertise in terms of marketing is digital. We are able to launch and move very quickly in this space due to our exceptional marketing capabilities.

Rather than rely on traditional marketing, like this industry typically does, we are able to use cutting edge methods in unique ways to penetrate the market. Consequently, we’ve sold hundreds of units strictly using this digital marketing approach.

When we add our sales team and other traditional methods, we expect the growth to continue upwards in larger waves.

How is the Sanitation Zone helping empower people as they begin to return to life as “normal?”

We want to empower businesses and organizations to instill confidence in the public to return to a life they once knew. By having the right tools, such as SanitationZone stations, with all its capabilities, people can feel more comfortable and confident visiting places knowing businesses care about their health and are taking steps to protect it.

Are there any future expansion plans for the Sanitation Zone you would like to share with us?

Absolutely! We are looking to expand to some new fun and exciting avenues. More on this later!  As always, we will be able to penetrate them quickly with our digital marketing expertise in this domain.

Is there anything else you would like our readers to know?

Life has certainly changed, whether or not we wanted it to happen, or how we feel about it. Life is not about what happens to you, but how you respond. If you are trying to figure out how to best respond to this new normal, as long as you have the goal in mind of making people feel comfortable and confident to restore a life they once knew, you are doing your part to helping continue to build a better place around you.

For more information visit https://sanitationzone.com/.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Transform Your Expertise into a Profitable Online Coaching Business with Jon Penberthy

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Transforming your expertise into a successful coaching business requires a strategic approach to monetizing your knowledge, with a strong emphasis on client satisfaction and adaptability to their evolving needs. By prioritizing these factors, you can build a coaching practice that flourishes, provides long-term value to your clients, and supports sustained growth for your business.

The potential for this growth is underscored by the global online coaching market, which was valued at $3.2 billion in 2022 and is projected to reach $11.7 billion by 2032, reflecting a compound annual growth rate (CAGR) of 14% from 2023 to 2032.

Jon Penberthy, founder of AdClients and a leader in online coaching, highlights the significance of the knowledge economy in today’s marketplace. He notes, “The knowledge economy is now worth over half a trillion dollars a year. That means every year, people like you and me are paying others—not for physical products, but for the exchange of knowledge.” This shift presents a compelling opportunity for those willing to leverage their expertise in this evolving market.

Penberthy’s philosophy emphasizes the power of positive thinking and challenges traditional views on credentialism and rigid professional roles. He asserts, “Nowadays you only need to be one step ahead of someone else for them to be willing to hand back some money to learn from you.” His success as a how-to coach exemplifies this approach, showing that with the right mindset, anyone can turn their knowledge into a flourishing business.

Essential Steps to Starting Your Online Business

At the heart of any business plan is the decision about what type of product you will provide in the online marketplace. Jon Penberthy explores various possibilities, from relationship counseling to pet care, ultimately settling on a widely sought-after internet offering: personal health and fitness.

“Let’s say you do not have a personal trainer certificate, but you have figured out a specific nutrition and exercise regime that works,” he states. “There are people out there who want to look how you look and are willing to pay you for your knowledge … the opportunities are endless – you just have to ask yourself what you know that is a little bit more than those around you. That’s the starting point for your own training program.”

The next step involves packaging your training for an online audience, and Penberthy recommends creating a series of recorded videos as an effective approach. This leads to the question of how much to cover in the initial video and the order of presentation.

He suggests finding friends and family who are interested in your topic and willing to learn more. By selecting a few volunteers and teaching them over several weeks for free, while taking diligent notes on what works and what doesn’t, the teaching process will gradually reveal itself.

Build a Sales Funnel

Regardless of how your business attracts customers, potential buyers often follow a similar path, asking common questions and taking comparable steps when deciding whether to make a purchase. A sales funnel is an effective way to visualize this journey, offering valuable insights into the customer experience. It helps you see the sales process through their perspective while also serving as a practical training tool for your sales team.

Penberthy highlights the importance of this approach, “A sales funnel helps transition potential customers from being strangers to ready-to-buy clients,” he explains. By breaking the process into a series of steps, the sales funnel gradually informs and engages potential customers, guiding them toward a purchase decision without overwhelming them with information.

Attracting Attention—The ‘Eyeball’ Factor

Once you’ve understood the initial steps for setting up your online coaching or course, the next challenge is attracting people to your funnel, often referred to as the “eyeball” factor. “Bringing traffic to your site involves content creation and deciding between organic (unpaid) traffic through various social media channels or, if your budget allows, paid traffic,” Penberthy explains.

Penberthy explains that with organic traffic, individuals will be active on social media, creating content designed to build an audience interested in their topic. He adds that if one can invest some funds, paid advertising—especially on YouTube—can be an excellent starting point, as it delivers instant traffic compared to the uncertain outcomes of organic posts.

Once the advertising strategy is established, the next step is to continually refine and enhance the course, making it more concise, message-rich, and easier for potential customers to understand what is being offered.

He emphasizes that this process isn’t just about feeling good about one’s work; it’s about boosting conversions. The more effective the campaign, the more referrals satisfied customers will provide when recommending the program. A stronger program also allows for higher pricing for the services offered.

After refining your online advertising strategies and advancing your course or coaching development, the next step is to scale up. Penberthy suggests that this may initially involve what he refers to as “the pop-up offer” or one-on-one coaching, enabling you to start selling your course in 48 hours or less.

He notes that this phase requires a significant investment of time but is crucial for growing your business with clients who will not only pay for your expertise but also recommend your courses to a broader audience. However, he emphasizes the need to leverage your time effectively, as there are only so many hours in a day.

The key to success in online courses lies in combining “low-ticket” (mass appeal) content with “high-ticket” one-on-one training. “I take the stand-alone low-ticket coaching and wrap it around the one-on-ones to create the concept of “high-ticket” group coaching, which is a limited-subscriber webinar-based training pitched at high-end clients who are willing to pay a premium to overcome their seeming lack of success in the online marketplace,” Penberthy says. 

By implementing this strategy, he adds, you can not only maximize your time in the business space and free up energy for friends and family but also potentially increase your monthly income to four or five figures, ultimately leading to an annual income of six to seven figures.

Jon Penberthy’s insights provide a clear roadmap, emphasizing the importance of understanding your audience, leveraging effective marketing strategies, and continually refining your offerings. By combining low-ticket and high-ticket training approaches, you can maximize your reach while delivering exceptional value to your clients.

As you embark on this path, remember that your knowledge and passion can not only lead to financial success but also empower others to achieve their goals. Embrace the opportunities ahead, and watch as you build a thriving coaching business that makes a lasting impact.

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