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Sanitation Zone Helps Empower Businesses, Facilities and Organizations to Instill Public Confidence as More Venues Begin To Open

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Matthew Wiles recently sat down in a telephone interview with Sanitation Zone, to learn more about how they are helping empower businesses to instill public confidence in them. This interview is a BigTimeDaily exclusive.

Please tell us about yourself.

We are a group of entrepreneurs who believe, now more than ever, that it’s our shared responsibility to create a healthier world around us. 

What is SanitationZone?

SanitationZone believes that, in today’s world, what we do is now as important as what we say. Businesses, organizations and nonprofits should lead by example, empowering customers and members to make a difference, where they are.

That’s why we created SanitationZone stations: the world’s only, true all-in-one sanitizing station that allows you to offer sanitizer, wipes, disposable masks and more to customers and members, with a built-in trash box.

Who is the team behind the creation of the Sanitation Station?

Co-Founder Shaun Roberts has built and owned a number of e-commerce brands in the last several years. Shaun is a retired lawyer and politician.

Greg Swafford is a former agency owner who has strong expertise in marketing along with operational execution.

Can you tell us about what prompted the development of the Sanitation Stations?

Before COVID-19, a safe, clean and healthy environment seemed to be a bonus feature offered for many facilities. However, since COVID-19, it’s clear that going forward businesses and organizations will need to make the safety and health of its patrons a part of the brand.

We saw too many places taking a random sanitizer jug and placing it on racks, or pretty much whatever they could get their hands on, to make it work. These places would have beautifully designed physical spaces but then this eyesore of a “band-aid” fix to offer sanitizer.

We believed that a place could offer these newly needed sanitizing options to customers without sacrificing their brand. So we created SanitationZone to help.

The Sanitation Station’s response to the pandemic was quick. During the evolution of the product, did you face any challenges due to time constraints?

We believe that you move fast, and if there is collateral, fix it later. Every business must constantly adapt to ensure it meets the needs of its customers. SanitationZone is no different. 

One of the challenges we face is the constant battle between small retail and large entities (i.e. colleges) wanting SanitationZone but having different needs. A small retailer may only use a limited number of wipes but a college may need wipes by the gallons.

These two situations require totally different structures to SanitationZone. Accommodating both ends of the spectrum can be challenging, but we are committed to making it work for anyone.

What different options are available for your Sanitation Stations? How can customers customize their individual Stations?

On the website, we offer a few color variations and offer a branded logo for free.

With larger volume orders, we can customize more parts of SanitationZone to fit the organization’s needs.

What features of Sanitation Zone make it the top choice in comparison to other competitors in the industry?

We are the only true all-in-one sanitation station on the market. Our stations allow you to offer sanitizer, wipes, disposable masks and other PPE equipment, all with a built-in trash box.

What industries do you think will benefit the most from the Sanitation Zone Sanitation Stations? Who are your customers?

Anyone who has decision-making authority over a physical space and wants to ensure that space has a consistent brand message, including how they present and offer sanitizer and wipes.

Our customers vary from small businesses, facilities operations, colleges, churches, manufacturing plants, schools and more!

Your Sanitation Stations recently launched, can you tell us about the success you are seeing in the early stages, so far?

Our experience and expertise in terms of marketing is digital. We are able to launch and move very quickly in this space due to our exceptional marketing capabilities.

Rather than rely on traditional marketing, like this industry typically does, we are able to use cutting edge methods in unique ways to penetrate the market. Consequently, we’ve sold hundreds of units strictly using this digital marketing approach.

When we add our sales team and other traditional methods, we expect the growth to continue upwards in larger waves.

How is the Sanitation Zone helping empower people as they begin to return to life as “normal?”

We want to empower businesses and organizations to instill confidence in the public to return to a life they once knew. By having the right tools, such as SanitationZone stations, with all its capabilities, people can feel more comfortable and confident visiting places knowing businesses care about their health and are taking steps to protect it.

Are there any future expansion plans for the Sanitation Zone you would like to share with us?

Absolutely! We are looking to expand to some new fun and exciting avenues. More on this later!  As always, we will be able to penetrate them quickly with our digital marketing expertise in this domain.

Is there anything else you would like our readers to know?

Life has certainly changed, whether or not we wanted it to happen, or how we feel about it. Life is not about what happens to you, but how you respond. If you are trying to figure out how to best respond to this new normal, as long as you have the goal in mind of making people feel comfortable and confident to restore a life they once knew, you are doing your part to helping continue to build a better place around you.

For more information visit https://sanitationzone.com/.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

The Key Components of a Successful Digital Marketing Strategy

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In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.

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