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Sandro Salsano: A Renowned Name in the Business World

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There’s more to being a businessman than just wearing a suit and carrying a briefcase. With the recent increase in competition within the business world, the processes of choosing the right business to invest in and managing it have become much more daunting. There are dozens of risks involved and more chances of failing than succeeding. However, by being informed and aware of the challenges you may face, you can put yourself in a much better position to succeed in today’s business climate.

Overtime, many businesses have bloomed, not just by pure luck, but because of the genius brains behind them. People like Elon Musk and Bill Gates are known for their determination and perseverance. A close study indicates the top traits of a successful entrepreneur include the ability to plan, execute, and change the world. These characteristics can help them be cautious before investing in any business. 

Sandro Salsano is a very well-known name in the world of business, standing amongst the top names in the list of successful entrepreneurs. Born on 25 September 1979 in Lecco, Salsano possesses exceptional skills, dedication and a stellar academic background, all of which helped him reach the top.

As a kid, Salsano loved playing basketball, however, his grip on understanding how the business world worked was inborn. Salsano was a student at the Bocconi University, Milan. He completed his MBA from the University of San Diego, California, and later went to study at Harvard Business School, Princeton, INCAE, and Oxford University. Attending these top-tier business schools helped Salsano polish his skills and hustle towards achieving his goal- to earn a name for himself.

Salsano’s efforts paid off pretty soon. Since 2007, Salsano has been the President of the Salsano Group. The company invests in real estate, private equity, and tech companies. It is recognized as an office of active investors in Silicon Valley with investments in various technological companies. 

This is just one of his many achievements. Salsano is also on the Board of Trustees of the Salsano Shahani Foundation, while also being the chairman of Global Dignity for Panama. In January 2014, he became a Young Global Leader at the World Economic Forum (WEF). 

Because of his uncountable achievements, he has been titled ‘Warren Buffet of Central America’. Forbes magazine, in 2019, ranked Sandro Salsano as the sixth richest person in the region. His company, Salsano Group, is estimated to have a worth of US$1.3 billion. His work has been featured on different platforms, including Bloomberg, Forbes, and CNN. 

Additionally, he has more than 100 firms in his portfolio, all successful and prosperous. He is an individual who looks for disruptive projects and strives to grow them measurably. He was the first investor to believe in the messaging startup named Rappi, even at the time when it was worth only $20 million. Today, the approximate value of this “techno-latina” is estimated to be 1000 million dollars, with a presence in seven countries. He mentioned in a report that before investing in Rappi, he looked for projection and verification that the project would work. Salsano implements the same approach with all of his projects. This is how he has worked with more than 100 companies and added them to his portfolio. His list of companies includes Life360: a platform to connect family and friends, Digikala: an e-commerce company, Miroculus: a biotech company, and others, such as Spotify, Dropbox, Pinterest, and many more.  

Along with being a successful entrepreneur and businessman, he has also laid quite an impression in the world of philanthropy. He has been an active and valued member of the Clinton Foundation, Leonardo DiCaprio Foundation, Aspen Institutes, Amfar, Elton John Aid Foundation, and Olga Sinclair Foundation. With the aim of improving children’s education in Central and Latin America, Salsano has also established Salsano Shahani Foundation with his wife, Johanna. 

Salsano possesses recognized knowledge of business because of which he sits on the board of different companies as both a shareholder and an advisor. Building a diversified portfolio of individual stocks and bonds takes considerable time and expertise. Looking at Sandro Salsano’s business portfolio, one can deftly estimate his passion and struggles for making his name a brand in itself for the business industry. 

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

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If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country. 

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors. 

Choose a Personalized Item 

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background 

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders. 

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift 

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for. 

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.  

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