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Revenue from Instagram Stories Will Surpass Snap This Year

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Revenue from Instagram Stories Will Surpass Snap This Year

Nomura analyst Mark Kelly forecasted that the revenue from Instagram stories ads will grow 4 times as that of Snap’s.

It has been only 2 years since Instagram has introduced ads in its stories. Apparently, the idea which was stolen from Snapchat, became one of the factors that led Instagram to victory as compared to the Snap. According to the analyst, the Instagram stories ad revenue would be over $2 Billion this year. And by 2021, this feature of Instagram can easily generate $7.5 Billion for Facebook.

Talking about Snap, the ad revenue is expected to be around $1.5 Billion this year. And this marks a 30% increase for Snap as compared to the last year. Though 2018 had been a terrible year for Snapchat, the management is expecting to grow back this year. However, so far, the 1st quarter does not look very promising for Snap with the continued decline.

One of the reasons for this decline is attributed to the success of Instagram stories. Add to that some of the wrong decisions taken by Snap the previous year. All compounded, brought a decline in the company’s revenue.

There is no doubt that the stories are becoming popular among people as a sharing medium. Mark Zuckerberg, the CEO of Facebook, once shared, “Stories are on track to overtake posts in feeds as the most common way that people share across all social apps.” And today, the Instagram story feeds are totally saturated with the advertisements from different companies and brands, leaving no scope for overdoing it.

That would mean increase in the price of Instagram ads for the companies, leading to growth in the ad revenue. Since the stories have become highly profitable for the companies, many today are buying Instagram followers just to increase the visibility of their stories. And that is also contributing towards power of Instagram over the Snap.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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The Importance of Cyber Hygiene: Tips from HelpRansomware Experts

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Byline: Katreen David

In the digital age, the adage “an ounce of prevention is worth a pound of cure” has never been more relevant. 

For Juan Ricardo Palacio and Andrea Baggio of HelpRansomware, the battle against digital threats is a daily reality. Founded in response to the growing menace of ransomware, HelpRansomware has made it its mission to recover data while educating the public on the importance of cyber hygiene. 

“Preventing a cyberattack before it happens is crucial. We can safeguard digital assets more effectively by nipping the threat in the bud through vigilant monitoring and proactive measures,” says Baggio.

The Growing Threat of Cybercrime 

Cyber threats have become increasingly pervasive and sophisticated, impacting businesses and individuals alike. According to research, there are an estimated 2,000 cyberattacks per day globally. This equates to over 800,000 cyber crimes annually. In line with this, the worldwide cost of cybercrime is projected to reach the $23 trillion mark by 2027

This alarming figure highlights the critical need for robust cybersecurity practices. HelpRansomware has responded to this challenge by accentuating the importance of preventive measures. “Our goal is to create a safer digital environment where cyber hygiene is as natural as brushing your teeth,” says Palacio.

Cyber Clean: Maintaining Digital Hygiene 

HelpRansomware advocates for a proactive outlook on cybersecurity. It offers practical tips for maintaining good cyber hygiene, such as regularly updating software, using strong and unique passwords, developing risk management plans, and educating employees about phishing scams. 

“Cyber hygiene is about taking small, consistent actions to protect your digital assets,” explains Palacio. “When we practice good cyber hygiene, the chances of cyber attacks occurring shrink significantly.” 

Businesses can significantly reduce cyberattack vulnerability by integrating these practices into daily routines.

HelpRansomware’s Role in Promoting Cyber Hygiene

Beyond recovery services, HelpRansomware is dedicated to raising awareness and providing education on cybersecurity best practices. It conducts workshops and seminars to help organizations understand the importance of cyber hygiene. This unique initiative mirrors the company’s sincere efforts toward shielding the world from the dark side of the web. 

“Education is the first line of defense against cyber threats,” emphasizes Baggio. “Francis Bacon’s famous quote will always ring true in every industry: ‘Knowledge is power’.” 

HelpRansomware’s efforts are power moves across the board that help businesses recover from attacks. Its checkmate move, however, is its vision to build a culture of prevention that can safeguard against future threats.

In an era where cyber threats lurk around every unlikely corner of the internet, the importance of cyber hygiene cannot be overstated. Through its innovative solutions and educational initiatives, HelpRansomware is leading the pack in promoting better cybersecurity practices. “We believe that a well-informed and vigilant community can defeat cybercrime,” concludes Baggio. 

HelpRansomware’s proactive stance on cyber hygiene is setting new standards in the industry. Through education and preventive practices, Andrea Baggio and Juan Ricardo Palacio are fortifying the digital community, making sure that future cyber threats are met with informed and resilient defenses. Cleanliness matters in both the tangible and digital world.

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