Tech
Revenue from Instagram Stories Will Surpass Snap This Year
Nomura analyst Mark Kelly forecasted that the revenue from Instagram stories ads will grow 4 times as that of Snap’s.
It has been only 2 years since Instagram has introduced ads in its stories. Apparently, the idea which was stolen from Snapchat, became one of the factors that led Instagram to victory as compared to the Snap. According to the analyst, the Instagram stories ad revenue would be over $2 Billion this year. And by 2021, this feature of Instagram can easily generate $7.5 Billion for Facebook.
Talking about Snap, the ad revenue is expected to be around $1.5 Billion this year. And this marks a 30% increase for Snap as compared to the last year. Though 2018 had been a terrible year for Snapchat, the management is expecting to grow back this year. However, so far, the 1st quarter does not look very promising for Snap with the continued decline.
One of the reasons for this decline is attributed to the success of Instagram stories. Add to that some of the wrong decisions taken by Snap the previous year. All compounded, brought a decline in the company’s revenue.
There is no doubt that the stories are becoming popular among people as a sharing medium. Mark Zuckerberg, the CEO of Facebook, once shared, “Stories are on track to overtake posts in feeds as the most common way that people share across all social apps.” And today, the Instagram story feeds are totally saturated with the advertisements from different companies and brands, leaving no scope for overdoing it.
That would mean increase in the price of Instagram ads for the companies, leading to growth in the ad revenue. Since the stories have become highly profitable for the companies, many today are buying Instagram followers just to increase the visibility of their stories. And that is also contributing towards power of Instagram over the Snap.
Tech
Clarity in Complexity: Dr. Dave Chatterjee’s Gift for Cyber Communication
By Mj Toledo
A sea of confusing technical terms and threats surround people today. Many feel lost, unsure of how to protect themselves online. A distinguished cybersecurity and technology expert, Dr. Dave Chatterjee is teaching people how. He has practiced information technology management since 2001. In this field, which often bewilders outsiders, he combines academic knowledge with practical insights.
About Dr. Dave Chatterjee
The tech figure authored “Cybersecurity Readiness: A Holistic and High-Performance Approach,” which Sage published and readers praise for its thorough and accessible take on cybersecurity preparation.
Additionally, respected publications like USA Today, The Wall Street Journal, and the Massachusetts Institute of Technology (MIT) Sloan Management Review have recognized his work.
“Communicating complex cybersecurity concepts clearly and effectively is essential,” Dr. Dave Chatterjee explains. “I aim to connect technical know-how with practical understanding, making sure important cybersecurity messages reach and impact all stakeholders, from executives to information technology (IT) staff.”
Dr. Dave Chatterjee has received numerous accolades throughout his career. These include the Outstanding Executive Master of Business Administration Professor of the Year award. He has also been named a University of Georgia (UGA) Outstanding Teaching Faculty Honoree.
Before the pandemic, Dr. Dave Chatterjee launched his Technology Roundtable. It features distinguished business leaders, award-winning chief information officers, and other renowned thought leaders. The roundtable covered topics such as blockchain, artificial intelligence, data quality, and cybersecurity.
Aside from his professional pursuits, he is also passionate about youth development. He also engages in science, technology, engineering and mathematics (STEM) initiatives, offering professional development workshops to K-12 students on topics ranging from making the most of collegiate experiences to safe and responsible use of technology. He also provides summer research opportunities for outstanding high school students, mentoring the next generation of cybersecurity professionals.
Decoding Cybersecurity for All
Dr. Dave Chatterjee believes effective cybersecurity involves people as much as technology. He stresses creating an organization’s security-aware culture, starting with clear, straightforward communication.
“Cybersecurity affects every part of an organization,” Dr. Dave Chatterjee states. “We create a shared sense of responsibility and preparedness by explaining complex ideas in relatable ways.”
This philosophy is evident in his roles, including his position as an adjunct associate professor at Duke University and his past work as a professor at The University of Georgia’s Terry College of Business. His skill in explaining technical concepts has made him a popular speaker and advisor across many industries.
The Power of Clear Communication in Cybersecurity
Clear communication in cybersecurity is non-negotiable. As cyber threats become more complex, explaining security concepts clearly and concisely helps organizations better protect themselves.
“Clear communication forms the foundation of a strong cybersecurity strategy,” Dr. Dave Chatterjee emphasizes. “It allows cybersecurity professionals to work with other departments, identify and reduce potential risks, respond well to incidents, and follow regulations and standards.”
This matters especially now, as cybersecurity has become a top priority for company boards. With experts expecting global cybercrime costs to reach $10.5 trillion by 2025, clear explanations of cyber risks and protection strategies help leaders make informed decisions.
Bridging Technology and Human Understanding
Dr. Dave Chatterjee does more than explain technical ideas. He promotes a better grasp of how people factor into cybersecurity, knowing that even the best security systems can fail due to human error or lack of awareness.
His Cybersecurity Readiness Podcast Series has over 70 episodes and listeners in 105 countries. It offers thought-provoking, jargon-free discussions on improving cybersecurity. These discussions cover strategies for individuals, organizations, and nations. This effort shows his advocacy for making cybersecurity knowledge available worldwide.
“The podcast series creates a community where experts, leaders, and practitioners discuss cybersecurity challenges and opportunities,” he notes. “These conversations help build a more informed and resilient digital ecosystem.”
Making Cybersecurity Less Intimidating
With new technologies like artificial intelligence and quantum computing bringing new challenges and possibilities to cybersecurity, concise communication becomes even more critical.
The tech professional continues to adapt his work in this area. A recent USA Today article, “Dave Chatterjee Drops the Cybersecurity Jargon, Encouraging Proactiveness Rather than Reactiveness,” highlights his ongoing effort to make cybersecurity accessible and actionable for everyone.
“The future of cybersecurity depends on our ability to communicate well across all levels of society,” he concludes. “Promoting a shared understanding of cyber risks and best practices creates a more resilient digital world for everyone.”
The battle for digital security requires more than just advanced technology. It demands clear communication. Dr. Dave Chatterjee’s talent for translating cybersecurity concepts into accessible language turns technical knowledge into practical action.
Undeniably, Dr. Dave Chatterjee’s gift for clarity will remain invaluable, helping create a more secure digital future for everyone.
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